newspaper market facts
TRANSCRIPT
Pg 1
NMA Marketplace Charts – September 2009
NMA Marketplace Charts
Jan-Jun 2009
Pg 2
NMA Marketplace Charts – September 2009
All Adults
% 4 Weekly Reach% Weekly Reach% Daily Reach - Sunday% Daily Reach - Mon - Sat
Source: NRS Jan – Jun 09 (incl. freesheets)
National Newspapers Daily, Weekly & 4 Weekly Reach
Pg 3
NMA Marketplace Charts – September 2009
National Newspapers Daily, Weekly & 4 Weekly Reachby Age
15-24 25-34 35-44 45-54 55-64 65+
% 4 Weekly Reach% Weekly Reach% Daily Reach - Sunday% Daily Reach - Mon - Sat
33%41% 43
%
47% 52% 51%
Source: NRS Jan – Jun 09 (incl. freesheets)
Pg 4
NMA Marketplace Charts – September 2009
National Newspapers Daily, Weekly & 4 Weekly Reach by Social Class
ABC1 C2DE
% 4 Weekly Reach% Weekly Reach% Daily Reach - Sunday% Daily Reach - Mon - Sat
Source: NRS Jan – Jun 09 (incl. freesheets)
Pg 5
NMA Marketplace Charts – September 2009
% Weekly Reach by Newspaper Type –All Adults, Age
Source: NRS Jan – Jun 09
55+35-5415-34Age:
Pg 6
NMA Marketplace Charts – September 2009
% Weekly Reach by Newspaper Type –All Adults, Social Class
C2DEABC1Social Class:
Source: NRS Jan – Jun 09
Pg 7
NMA Marketplace Charts – September 2009
% 4 Weekly Reach by Newspaper Type –All Adults, Age
Source: NRS Jan – Jun 09
55+35-5415-34Age:
Pg 8
NMA Marketplace Charts – September 2009
% 4 Weekly Reach by Newspaper Type –All Adults, Social Class
C2DEABC1Social Class:
Source: NRS Jan – Jun 09
Pg 9
NMA Marketplace Charts – September 2009
Share of Readershipby Sector
Populars46.3%
Mid Markets30.1%
Qualities23.6%
Source: NRS Jan – Jun 09
Pg 10
NMA Marketplace Charts – September 2009
Total Readership Trends –Dailies – All Adults (000’s)
Source: NRS Jan – Jun 09 (incl. freesheets)
Half YearFull Year
Pg 11
NMA Marketplace Charts – September 2009
Total Readership Trends –Sundays – All Adults (000’s)
Source: NRS Jan – Jun 09
Half YearFull Year
Pg 12
NMA Marketplace Charts – September 2009
Loyalty of Readership –Dailies – Adults
% Quite often/Occasionally% Almost Always
Source: NRS Jan – Jun 09 (incl freesheets)
74 74 72 69 6964 64
56
40
5647
59 59
26 26 28 31 3136 36
44
60
4453
41 41
Sun DailyMail
DailyTelegraph
DailyMirror
DailyExpress
DailyStar
Times Guardian Independent FT EveningStandard
Metro LondonLite
Pg 13
NMA Marketplace Charts – September 2009
Loyalty of Readership –Sundays – Adults
Source: NRS Jan – Jun 09
% Quite often/Occasionally% Almost Always
Pg 14
NMA Marketplace Charts – September 2009 Source: NRS Accumulation Study
Readership –Build by day
day
% o
f T
otal
Rea
der
ship
Pg 15
NMA Marketplace Charts – September 2009
Readershipby Age and Social Class
Source: NRS Jan – Jun 09
You
ng Old
Downmarket
Upmarket
Pg 16
NMA Marketplace Charts – September 2009
1930 19021974 1912 1913 1933
1805
947
768
2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09
National Newspapers –Advertising Revenue including colour supplements and classifieds
(£m)
Half YearFull Year
Includes classified Source: Advertising forecast Jun 09
Pg 17
NMA Marketplace Charts – September 2009
1469 14361494 1463 1489
15431471
754
618
2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09
National Newspapers –Display Advertising Revenue including coloured supps excl. classifieds
(£m)
Excludes classified
Full Year Half Year
Source: Advertising forecast Jun 09
Pg 18
NMA Marketplace Charts – September 2009
Share of Display Advertisingby Medium Jan – June 09
TOTAL DISPLAY
ADVERTISING SPEND:
£7,187m
TV23%
Radio3%
Outdoor 5%
Nat Newspapers12%
Reg Newspapers13%
Consumer Mags4%
Bus Mags4%
Cinema1%
Internet24%
Direct Mail12%
Source: Advertising forecast Jun 09
Pg 19
NMA Marketplace Charts – September 2009
National Newspapers –Advertising Revenue including coloured supplements and classifieds
(% share)
13.512.8 12.5
11.8 11.711.3
10.9 11.110.6
2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09
Half YearFull Year
Includes classifieds Source: Advertising forecast Jun 09
Pg 20
NMA Marketplace Charts – September 2009
National Newspapers –Advertising Revenue including colour supplements excl. classifieds
(% share)
10.39.7 9.5
9 9.1 9 8.9 8.98.5
2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09
Half YearFull Year
Excludes classified Source: Advertising forecast Jun 09
Pg 21
NMA Marketplace Charts – September 2009
National Newspapers –Time Spent Reading
Dailies Mon-Fri. Dailies Sat. Sundays
Source: NRS Jan – Jun 09