#nexc2012#708
DESCRIPTION
Join the Popular Crowd in Social Media and be Liked, Talked About and Shared by Christine Skelly and Taylor Fabus, Michigan State University, extension Horses. Extension specialists at Michigan State University have been working with various forms of social media through eXtension HorseQuest, My Horse University, Equine Business Network and Michigan Equine News. This presentation demonstrates what has and hasn’t worked with our Facebook, YouTube, Twitter and blogging efforts as well as the metrics we use to measure our success.TRANSCRIPT
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Join the Popular Crowd in Social Media and be Liked, Talked About and Shared
Christine Skelly and Taylor Fabus
Michigan State University Extension & eXtension HorseQuest CoP
eXtension Horses
extension.org/horses
facebook.com/pages/Horses-eXtension
twitter.com/eXtensionHorses
youtube.com/eXHorses
My Horse University
myhorseuniversity.com
facebook.com/MyHorseU
twitter.com/MyHorseU
youtube.com/myhorseuniversity
discoverhorses.com/dr-skelly-horse-ownership-blog/
Equine Business Network
facebook.com/equinebusinessnetwork
blogs.extension.org/horsebiz/
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Social Media We Are Using
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Social Media Goals:• Build Community• Promote Events• Advertise Courses
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Cover Picture Recognition
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Popular FB Formula
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Monthly Planning : MHU September Social Media Topics
• Week 1: Mosquito Bourne Diseases/West Nile Virus
– Sept 3: Labor Day photo
– Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series
– Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229
– Sept 6: Increased West Nile in 2012 • http://www.thehorse.com/ViewArticle.aspx?ID=20499
– Sept 7: Friday Funny
• Week 2: Sept 10-14 Selecting a Trainer
– Sept 10: Tips for selecting a trainer• http://www.equisearch.com/uncategorized/choosing-horse-trainer/
– Sept 11: Questions to ask a prospective trainer: • http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer
– Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments!
– Sept 13:
– Sept 14: Friday Funny
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Tracking Social Media:Weekly Updates
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Tracking Social Media: MHU website Google Analytics
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Tracking Social Media: Program Surveys
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Value Added Posts
• Types of information:– Relevant/Current– Basic and advanced– Fans provide info– Breaking News
• Goal: – Liked– Commented on– Shared
Image will help find post in Newsfeed
Original content = Value added
Metrics:18 Likes6 Shares6 Comments
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Informational Post and Complement
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Informational Post
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Tracking Impact: Likes on other sites
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International Recognition
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Let Your Fans Do the Talking
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Most Popular Post: Current, Human Interest
Casual, personable, fun voice
Day & time
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Fan Photos
in Timeline
Photo
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Q/A for Multi-State Conference
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EBN Promotion Day
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Feel Good and Call to RespondCall to respond
Branding
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Humorous Posts
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Humorous and Timely
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Contests with Educational ValueVideo
More Information
Feed Back
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Sharing Others
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Using Personal Page
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Call to Action
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Solicit Advice
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Program Appreciation
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Brainstorm and Share• Break into small groups
• Each participant develop an “added value” post for Fan or Personal FB page. Suggestions include:
– Ask Question/Solicit Advice– Informational– Poll– Humorous– Appreciation– Call to action
• Share posts with your group
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eXtension Horses YouTube
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MHU YouTube
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Twitter: Webinar Information
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Twitter Chat for Horse Family Magazine
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Mentions
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Retweets
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BlogIndustry Site
Use images to break up
text
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Link to relevant
info/videos
Direct readers back
to your organization
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Metrics for Blog