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Next Agricultural Policy Framework Industry and Public Consultation

What We Heard Summary ReportJune 2017

Table of Contents

Executive Summary .......................................................................................................... 3

Highlights........................................................................................................................ 5

Spring Consultation Summary – Needs Aligned with NPF Priority Areas ................................. 6

Environment ............................................................................................................... 6

Risk Management ....................................................................................................... 7

Research and Innovation ............................................................................................. 8

Market Development and Commercialization ................................................................. 9

Industry Development and Growth ................................................................................ 10

Public Trust ................................................................................................................ 11

Other Findings ........................................................................................................... 11

APPENDIX A: List of Public Consultations ............................................................................. 12

APPENDIX B: Needs by Priority Area and Proposed Project .................................................. 13

APPENDIX C: Business Risk Management Needs by Sector ................................................... 14

APPENDIX D: Summary by Sector ...................................................................................... 16

APPENDIX E: Next Policy Framework Online Survey Results .................................................. 24

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Table of ContentsGrowing Forward 2 (GF2) yielded many success stories for Manitoba’s agriculture and agri-food industries. With the five-year federal-provincial-territorial initiative drawing to a close, plans are under way this summer to negotiate and sign the Next Policy Framework (NPF) to foster growth while safeguarding the sustainability of Canada’s agriculture and agri-food sector.

In preparation for negotiating the NPF, Manitoba Agriculture recently completed a major industry and public consultation to understand what went well with GF2, what might be improved for the next framework and discuss business risk management programming.

Manitoba Agriculture held detailed sector conversations with 29 commodity organizations between March and June of 2017. A further 198 responses were received through the online survey between March and May.

These build on previous consultations held by the minister, including a session on July 16, 2016.

ConsultationsThe consultations revealed GF2 had many positive outcomes, including:

• Biosecurity protocols were greatly enhanced. For example, Manitoba’s pork industry prevented a major outbreak of PED virus in part due to the timely use of GF2 funds to boost biosecurity.

• Business Risk Management (BRM) programs helped producers protect themselves from loss in case of a plunge in market prices or disasters.

• Many acres of wetlands were restored and flood risks reduced across the province.

• Numerous food production facilities were expanded, adding new capacity, new products and new jobs.

• Research and development into products made from biomaterials was accelerated through investments in projects such as those in the world-leading laboratory at the Composites Innovation Centre.

• The Grain Innovation Hub helped connect producers, researchers and private enterprise, while funding projects that improve crops and farming systems.

The consultations revealed that producers, agricultural organizations and others felt GF2 had offered balanced programs that built industry capacity. Program funding that went to help producers improve their operations–for example, Environmental Farm Plans–were well received by many commodity groups, while others such as grain producers asked for improvements to make them more applicable to a broader range of operations. Participants also applauded the funding that went to build Manitoba’s agricultural research capacity and said more was needed in that area. Also popular was GF2’s support to help organizations in the agriculture and agri-food sector improve their strategic planning and fulfill their mandates.

There were some common themes where industry felt the NPF could be enhanced. For example, programs were often fully subscribed and funds exhausted early in GF2. This was a sign of successful appeal for the programs and illustrated the continued demand for support in this way. There is a need to ensure continuity of programs between frameworks.

Additionally, participants felt timing for intake dates, reporting requirements and allocation of funds should be adjusted to be more in sync with producers’ operational demands. The consultations revealed communications and transparency for programming could be improved to raise awareness and improve uptake further.

BRM programs are still considered necessary, and there is general support for AgriInsurance. There are concerns about the effectiveness of BRM programs, particularly AgriStability. There is a desire to improve AgriStability to make it more predictable and timely, and less complex. The beef cattle sector supports the Western Livestock Price Insurance Program.

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Executive Summary

“Producers, agricultural organizations and others felt GF2 had offered balanced programs that built industry capacity.”

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Other findings• Manitoba Agriculture staff had a positive contribution to

industries’ GF2 experience.

• There was overall support for current programming; key industry issues were addressed.

• Programs for producers and organizations were well balanced.

• Programs that address disease management and animal care were very valuable to producers and the sector.

• Young farmer programming was identified as beneficial and a continued need in the province.

• The majority of commodity organizations participated in research projects ranging from blacklegged tick studies, varietal development, introduction of new species and manure management projects. They all support continued collaboration with research institutions.

• Small sector organizations with smaller budgets have limited internal support mechanisms. The NPF should consider alternative funding models and support for these groups.

Online surveyThe online survey findings largely echoed the concerns and comments captured at the in-person consultations. This is important because nearly half of the survey respondents self-identified as being members of underrepresented groups in the agriculture sector: 30 per cent were under 40 (young farmers) and 33 per cent were women. The views shared were fairly representative of a large cross-section of the industry.

Specific calls to action from the survey included strong support for ongoing funding into research and innovation. A large majority also identified climate change and environmental sustainability key issues that must be addressed by the NPF.

Multilateral Framework Agreement Next StepsManitoba Agriculture expects preparations for the NPF to move quickly in the coming months. On June 29, government will meet again with industry organizations to

review the outcomes and conclusions of the consultation. All federal, provincial and territorial ministers are expected to sign the multilateral agreement in July 2017. Following that, bilateral negotiations between Manitoba and the federal government will begin and are expected to conclude in the autumn. The department expects the new five-year NPF to begin in spring, 2018.

Manitoba Agriculture considers the lessons learned from GF2 over the past five years and throughout the spring 2017 consultations to be vitally important to NPF planning and negotiations. Minister Ralph Eichler and his staff are listening to producers and other industry participants. The department looks forward to sharing the information it has learned through these consultations with its federal counterparts.

Six Priority Areas Under the NPFIn preparation for NPF negotiations, federal, provincial and territorial ministers identified six priority areas under the Calgary Statement. These priority areas were reviewed during our consultation process to provide participants the opportunity to provide specific advice and commentary in each area:

• Markets and Trade

• Science Research and Innovation Capacity

• Risk Management

• Environmental Sustainability and Climate Change

• Value Added Agriculture and Agri-Food Processing

• Public Trust

NPF recommendationsWhen discussing recommendations for the NPF, commodity groups clearly stated that programs should be targeted to strategic initiatives, producers and organizations (See Appendix B). There was broad support for industry to collaborate both with Manitoba Agriculture and within industry to initiate industry-identified and led strategic initiatives.

“The new five-year NPF to begin in spring, 2018.”

“Most commodity organizations participated in research projects.”

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Manitoba Agriculture has identified six priorities to complement those in the Calgary statement. Here are the highlights of what was heard during our consultations and through the online survey, broken down by provincial priorities.

• Environment• Environmental Farm Plans should be continued, but need

to ensure that they are useful to all production systems (livestock, field crops, diversified operations, etc).

• Support is needed for the development and implementation of practices that reduce carbon production (include BMP’s and strategic initiatives) and address the carbon tax.

• Programs and strategic initiatives that address water quality and management are needed.

• Risk Management• Managing risks related to biosecurity, traceability, food

safety, monitoring and surveillance programs will be increasingly important with the potential impacts of climate change.

• Ongoing learning and training is needed in support of adjusting to regulatory changes, risk awareness and support for new producers and processors. (workshops, producer led mentorship learning models, extension, etc).

• Research and Innovation• All participants said investment in research is critical,

both in conjunction with research institutions and on-farm projects, in particular:

- Support for early stage technology (infrastructure, equipment, etc.) innovation and adaption to Manitoba climate, regulations and standards.

- Small sector groups need increased support in research to advance their sectors.

• Market Development and Trade• Manitoba has extensive opportunities to increase

domestic, national and international market share. Programming should support increased visibility at trade shows, market access missions and advocacy work with foreign governments.

• The NPF should explore additional programming support to build domestic markets as well.

• Industry Development and Growth• Increased provincial processing capacity is needed for

all commodity types, both small and large scale.

• Support is needed for developing organizational capacity and leadership.

• Public Trust• It is industry’s role to communicate with consumers and

the public about topics such as food safety, animal welfare and other issues of public trust.

• Government should continue to act in an oversight role.

Business Risk Management• Business Risk Management (BRM) conversations

addressed benefits and deficits of each program: AgriInsurance, AgriInvest and AgriStability.

• Participants said program communications need improvement to ensure producers are aware of the benefits and process.

• Producers with diversified production practices–through geography and multiple commodities–do not feel that current BRM programs support their operations. Appendix B identifies program specific comments from participants.

Highlights

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EnvironmentDesired Future Outcome: Manitoba’s agriculture industry is environmentally responsible, sustainable and resilient.

Strategic InitiativesBuilding biodiversityMany groups talked about the importance of supporting biodiversity, creating or maintaining pastureland and protecting marginal lands. Shifting marginal lands from crop to forage production could also help the province reach its goal of raising larger livestock herds. Additional benefits are increased plant species and pollen sources for bee populations, increased eco-system biodiversity, and potential positive impacts on carbon sequestration and water management.

Addressing carbonAlthough the implications of a carbon tax are still unclear to producers, a majority believe it will be both a challenge and opportunity for the industry. Many participants felt the NPF needs to help producers reduce risk, while finding ways to analyze and balance carbon use. Producers will require support for facility renovations, assessments and modernization to reduce carbon output.

Water management and qualityMonitoring and assessing water related risk is as critical as it is complex. Producers are seeking sustainable ways to address many water related challenges. Participants cited need for NPF support for hydrology studies, tile drainage, water stewardship and preservation of marshland. Producers need help managing water for on-farm production and for protection of waterways.

Manure managementNutrient management will be an ongoing issue for livestock producers who must periodically adjust to legislation and regulation changes, often at considerable cost. Manure management programs were well subscribed under GF2 and continue to be a need under the NPF. Consultation participants called for a strategic approach to manure management that involves assessments, education and producer guidance on transition to new or alternative systems.

Environmental farm plans (EFP) and linked best management practicesThe EFP program under the NPF needs to ensure that it can deliver value to a wider range of production models. EFPs can build a case to support a variety of on-farm initiatives, including facility upgrades to meet environmental standards, manure management needs, protection of marginal land (tax breaks for unfarmed acres, etc.), supporting biodiversity and shelterbelt establishment.

Spring Consultation Summary – Needs Aligned with NPF Priority Areas

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Risk ManagementDesired Future Outcome: Manitoba’s agriculture industry has coordinated and integrated preventative and mitigation measures to manage and respond to sector risks.

Strategic InitiativesAdjusting to regulatory changesChanges to regulations, legislation and policy may affect land use, facility design, manure management, animal welfare, food safety and other daily operations. There is a need to ensure producer awareness and preparedness to adjust to these changes and understand the impact to farm operations.

Examples:• Layer Code 2017–code of practice calls for biosecurity

upgrades in layer barns.

• Health Canada’s new restrictions on antimicrobials use will affect the bee industry.

SurveillanceAn increasingly integrated global economy coupled with changes brought through climate change increase the need for biosecurity surveillance in all sectors. Current provincial programs do not monitor for many of the potential risks, such as certain diseases, pests or invasive species. Industry led education and monitoring programs are required to build awareness to and mitigate risks.

Education and trainingFacilitating stronger industry relationships and improving educational opportunities were identified as ways to mitigate risk and to help the industry evolve. Mentorship programs and ‘producer learning from producer’ models were cited as examples of initiatives that could support education and training for new farmers and those adapting or adopting new production practices.

On-farm food safetyOn-farm food safety programs were identified as valuable support mechanisms for producers and a continued need under the NPF. Both large (e.g., dairy and poultry) and small (e.g., bison and beekeepers) sectors participated in and valued the programming. Small commodity associations that are focused on farm gate and direct sales stressed the importance of continuing these programs. Participants said they helped build trust in food safety. The grain and oilseeds sector identified the need for more education on the need for diligence in following labels–specific to chemical application.

Assurance programmingIndustry reiterated it has a continued need for NPF programming in direct support of biosecurity, traceability and animal welfare. Producers bear a large financial burden in meeting evolving consumer demands, new codes of practices and regulatory changes. Many of these costs are not reflected in the marketplace. The GF2 catalogue items were viewed as important tools in improving farm systems. However, due to their popularity, many producers did not have an opportunity to participate. Many said they would like to participate in similar programs under the NPF.

Food safety programmingProcessors need support to ensure alignment with the Safe Food for Canadians Act. Preparing to meet the guidelines and regulations of the act presents a large financial burden to small and medium sized enterprises. Food safety plans and programs are critical for processors. The processing industry requires support in advancing these strategies including funding for training, certification (HACCP) and equipment upgrades and modifications.

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Research and InnovationDesired Future Outcome: Manitoba’s agriculture and agri-processing sector has the innovation environment and activity that provides the scientific foundation for sector growth in productivity, competitiveness and sustainability.

There is an ongoing need for many kinds of research, both in conjunction with research institutions and on-farm projects. Our consultation heard there is interest in a cluster strategy that operates in support of provincial goals and does not repeat national activities. Participants see value in initiatives, such as a feed research strategy, that support collaboration and integration between sectors.

Strategic InitiativesTechnology innovation and adaptationIt is important to adapt technology, research and equipment to Manitoba’s climate, standards and codes of practice. Doing so will support industry growth and evolution. Participants in our consultations said they would like to have NPF support to acquire new equipment or facilities to conduct pre-competitive research, trials and on farm research. If successful, this could lead to demonstrations to other producers, thereby minimizing risk and encouraging leaders and innovators to align Manitoba methods with global best practices.

The use of automation and other innovative technologies presents opportunities to advance the processing sector. Capital funding should be directed to support research and test innovative processing equipment.

Varietal testing and developmentContinued government support for varietal development and the modernization of field and horticulture crops for the Manitoba environment is critical. Private genetics companies are less likely to invest in small crop breeding programs and this may result in missed opportunities.

Diversification studiesA segment of the industry is migrating towards increased on-farm diversification. This may involve adjusting cropping types, a shift towards mixed operations or geographic locations. The impacts of on-farm diversity, both in terms of production and environmental benefits, need to be understood better.

Risk identification tactics (pest, pathogens and diseases)As producers evolve to meet consumer demands, environmental changes and global markets, they also face new, introduced and adaptive risks. Further studies on the identification of and strategies to manage pests, pathogens and diseases are needed before Manitoba is negatively affected.

On-farm innovationOn-farm innovation and research provide unique opportunities to advance new genetic material, techniques and infrastructure, while building capacity. Under GF2, on-farm research projects helped support the introduction of new processes and practices. All participating organizations indicated a need for continued support in this area to advance and grow the industry.

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Market Development and CommercializationDesired Future Outcome: Manitoba’s agriculture and agri-processing sector maintains key markets and expands into new market opportunities.

Strategic InitiativesBuild domestic, national and international market shareMarket growth opportunities exist for all commodities and at all market levels–domestic, national and international. Advocacy and support programs are required for Manitoba to capitalize on these opportunities, to access and expand market share, and grow the sector. Given that this need is identified by all participants, a comprehensive Manitoba marketing initiative may serve to advance the entire industry.

Trade missions and showsBuilding relationships with key players in other countries is a key way to maintain and increase market access. These core market relationships are best initiated and developed in person. To successfully grow market share, Manitoba’s agriculture and agri-food players need increased visibility at trade shows, as well as new market access missions and advocacy work with foreign governments.

Branding and labellingIncreasing consumer product awareness is crucial to increase sales. All value chain members, and specifically, small processors and producers, need direct support to improve their communication and product marketing tools. Labelling and branding strategies can be costly and onerous for individuals, but present opportunities to build consumer interest and uptake.

Direct sales supportA portion of the consumer demographic has shifted food buying preferences toward direct purchase at both farm gate and farmer market venues. Within the sector, there are some organizations that market all or a portion of their products through direct sales and farmers markets, including but not limited to:

• organic growers

• fruit and vegetable producers

• Direct Farm Manitoba members

• beekeepers

• other small processors

To capitalize on these opportunities, participants cited a need to build personal marketing skills, and to invest in better marketing and advertising for their operations. Most small producers lack the time and resources to develop the marketing plans required to grow their business and market share.

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Industry Development and GrowthDesired Future Outcome: Manitoba has an innovative and competitive agri-business community to capture sustainable growth opportunities.

The consultations consistently identified opportunities to build the sector through collaboration and integration between production systems and commodity groups. For example, these ideas included support for the continued collaboration between beef and forage groups. Other ideas included offering support for new partnership opportunities, including a feed strategy to address expanding livestock herds (hogs and beef), strategies to support growth of small and emerging industries, and ways to build provincial processing capacity. Examples of potential initiatives are:

Strategic InitiativesLivestock expansion strategyThe provincial livestock industry has opportunities for growth across all commodity types. Increase in processing capacity and the number of facilities is a key component in reaching provincial livestock objectives. Regulations and policy around processing in Manitoba is viewed as a deterrent in some cases. A livestock expansion strategy could be linked to a feed strategy.

Feed strategyGiven the current focus on protein and Manitoba’s provincial goals to expand livestock production, there is an opportunity to build a collaborative feed strategy. This approach could also help maximize the use of marginal land, grassland management and the production and processing of feed. For example, a soybean crushing facility could meet the needs of producers planting increased soybean acres, while also providing soybean meal to the hog industry. This strategy will require research into areas such as disease management in feed crops to ensure animal health, and adaptation of feeding systems to mitigate losses.

Small sector strategyMany of Manitoba’s smaller agricultural sectors and processors have large opportunities to grow. These groups have identified certain opportunities, but have limited resources to capitalize on these. The NPF should embrace processes and funding models that help small sector groups with limited resources to adequately compete for available funding.

Building organizational capacityAlthough not consistent for all groups, there is a need for continued programming in support of building organizational capacity and leadership.

Training and awareness for producers and processorsExtension programming in support of education and awareness is a continuing need. As the industry and corresponding regulations evolve, producers and processors need support to adopt new production practices. Additional assistance to help support speakers at AGMs, consultation services, workshops, demonstrations and other learning activities is needed. Training and mentorship programming for new entrants will help the industry grow.

Processing–infrastructure and trainingSupport for infrastructure and education to initiate and promote on-farm food processing can help producers capture new revenue through new value-added activities. The majority of on-farm processors are small and medium-sized enterprises that are often limited by time and finances. It is imperative that food safety awareness and training is built into programming that supports processing.

Livestock processing continues to be a challenge for small and medium-sized operations. There are limited processing options for these groups. Organic producers and direct farm sales must meet specific requirements and product segregation to effectively market their products. The seasonality of production further limits processor establishment. The concept of a mobile processor was discussed as a potential solution to these challenges.

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Public TrustDesired Future Outcome: Manitoba’s agriculture industry has the public’s confidence that it understands and cares about public values and takes meaningful actions to address them.

Public trust was identified as an issue to be addressed by the agriculture sector. Key messaging indicates the industry feels responsible to communicate to the public that the sector, producers and processors are doing the ‘right thing’. Government needs to remain in an oversight role to demonstrate to the public that systems in place verify the integrity and safety of the food supply. Industry has indicated willingness to take the lead in the public trust conversation. There was also support for programming to build capacity in ‘telling the story’ and facilitating partnerships.

Approaches identified to support building public trust include establishing and supporting codes of practice, and creating values-based communications. Programs and initiatives such as open farm days, Ag in the Classroom and developing curriculum to educate students will build and develop a better understanding of the industry.

Small farms and direct marketing is an opportunity to strengthen the industry’s interaction with consumers as well as educate and build trust. Farm gate sales often allow consumers an opportunity to visit with producers and their farms. This exposure increases consumer understanding and builds appreciation for the industry.

Other Findings• Larger commodity organizations, such as Manitoba

Pork Council, liked administering GF2 catalogue applications. They found it was a good point of contact with producers and would like to see this continue.

• Smaller commodity organizations asked for the NPF to consider a lower cost-share formula. Likewise, lower government cost-sharing leads to lower producer participation.

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APPENDIX A: List of Public Consultations

A

Pork, March 24• Manitoba Pork Council

Beef and Forage, April 3• Manitoba Beef Producers

• Manitoba Forage and Grassland Association

• Manitoba Forage Seed Association

Poultry and Eggs, April 19• Manitoba Chicken Producers

• Manitoba Egg Producers

• Manitoba Turkey Producers (did not attend)

Organics, April 10• Manitoba Organic Alliance

• Organic Food Council of Manitoba

Direct Farm Manitoba, April 19• Direct Farm Manitoba

Dairy, April 28• Dairy Farmers of Manitoba

Sheep, April 10• Manitoba Sheep Producers

Horticulture, April 12• Prairie Fruit Growers Association

• Peak of the Market

• Keystone Potato Producers Association

• Vegetable Growers Association of Manitoba

Bison, April 6• Manitoba Bison Association

Elk, April 21• Manitoba Elk Growers Association

Beekeepers, April 18• Manitoba Beekeepers Association

Grains and Oilseeds, April 13• Manitoba Corn Growers Association

• Manitoba Pulse and Soybean Growers Association

• Manitoba Wheat and Barley Growers Association

• Manitoba Canola Growers Association

• Manitoba Oat Growers Association

• National Sunflower Association

• Canadian Hemp Trade Alliance

• Manitoba Flax Growers

Food and Beverage, May 15• Food and Beverage Manitoba

Keystone Agricultural Producers, June 15Canadian Association of Farm Advisors, June 19

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APPENDIX B: Needs by Priority Area and Proposed Project

B

Priority area Strategic initiative areas IndividualsPublic trustManitoba’s agriculture industry has the public’s confidence that it understands and cares about public values and takes meaningful actions to address them.

• programs supporting messaging to communicate to the public that:- producers are doing the right thing- government is providing oversight

• training on communication strategies in support of farm gate/direct sales

EnvironmentManitoba’s agriculture industry is environmentally responsible, sustainable and resilient.

• manure management• carbon tax and reduction• water quality and management• biodiversity• climate change opportunities, risks

and adaptations • development of training support and

services for producers and processors

• Environmental Farm Plan – programming need to fit all production models

• support for audits and assessments• best management practices

Risk ManagementManitoba’s agriculture industry has co-ordinated and integrated preventative and mitigation measures to manage and respond to sector risks.

• education programs for producers about legislation and regulatory changes

• surveillance activities and programs• workshop and extension• education, mentorship, and producer

led learning

• animal welfare and health• biosecurity upgrades (new codes

of practice)• traceability• on-farm food safety – livestock, crops,

honey and horticulture

Research and InnovationManitoba’s agriculture and agri-processing sector has the innovation environment and activity that provides the scientific foundation for sector growth in productivity, competitiveness and sustainability.

• early stage technology innovation and adaption (on-farm) demonstrated to producers

• cluster strategy• initiatives to support collaboration and

integration between sectors• varietal testing and development• diversification studies• pest, pathogen and other risk identification

tactics

• continued funding for on-farm innovation projects

Market Development and CommercializationManitoba’s agriculture and agri-processing sector maintains key markets and expands into new market opportunities.

• advocacy support/programs at the national and international level to build domestic, national and international markets

• trade missions and shows

• direct marketing support• programs for young farmers• branding support• labelling support

Industry Development and growthManitoba has an innovative and competitive agri-business community to capture sustainable growth opportunities.

• integration of production systems – collaboration between livestock and crop industries

• feed strategy• small sector strategy • livestock expansion strategy (hogs, sheep

and beef)• protein strategy• building organizational capacity• support organization of conferences, guest

speakers and the creation of other learning opportunities

• on-farm processing – infrastructure and training

• business planning and management training

• programming to support attendance at conferences and other learning and networking events

B

General Comments AgriInsurance AgriInvest AgriStabilityDairy • Supply management is

the BRM programming for dairy

Poultry and Eggs • May support producers in the event of an avian flu outbreak

Pork • Risk management programs must not be targeted under trade systems

• Livestock insurance program models should be unique from crop insurance models

• Has been positive for the industry• Supports small producers but is

not effective for larger operations• Return to previous RM trigger

(85%)

Beef and Forage • Confusion in coverage for young farmers/new entrants

• Insurance products offered through MASC cover unforeseen risks in the cattle sector

• Ongoing issues with current programming:- Program changes and tighter

payouts have discouraged producer participation

- Penalties for growing own feed and diversifying

Organics • Need programs to support transition to organics

• Program needs to be established with respect for actual prices and losses in organics

• Requested program expansion to cover all crops

• AgriInvest works well for organic producers

• Structurally incompatible with organic production

• MOA suggests that organic production is removed and organic portion of funds are re-directed towards programs in benefit of organics

Small Scale Farms • No-limited insurance for market gardeners

• Crop insurance works well for larger operations, does not support alternate production strategies

• Costly for organic producers and does not align with production costs

• Many producers are unaware of how AgriStability can provide support in the absence of other support programs

Sheep • Develop a lamb insurance module similar to calf to protect against sudden market downturns

• Received favourably as ongoing programs

• AgriStability is received favourably as ongoing programs

Horticulture • Producer risk mitigation measures should be recognized through changes to premiums/coverage

• Good program but high premiums may reduce uptake

• Higher contribution limits would be a good

• Reduced uptake, not as effective as when there was higher coverage

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APPENDIX C: Business Risk Management Needs by Sector

C

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APPENDIX C: Business Risk Management Needs by Sector

C

General Comments AgriInsurance AgriInvest AgriStabilityBison • AgriInvest is a very

good program• Cap is too low

• Used by some producers because they must be registered to access funding from cash advance programs

• Improve program valuation for bison – Different production benchmarks then cattle

• Inconsistent payouts to producers

Beekeepers • Base price is established based on federal numbers but not always in line with programs

• Overwintering program supports beekeepers but needs stabilization

• Challenge in establishing base price

• Appeal process gives producers an opportunity to present actual prices to appeal board

Grains and Oilseeds • Producers participate in AgriInsurance but it makes it difficult to trigger a claim in AgriStability

• Does not cover market losses. Does not provide coverage in the event a crop is not sown

• A popular program but an effective AgriStability program would have greater value

• Larger scale producers would like to see the cap increase

• Is a complicated program and is impacted by variables outside of producer control

• Producers need to know coverage at start of season. Unpredictability and administration costs are resulting in program withdrawal. Higher cost to small producers. Does not support diversified operations

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APPENDIX D: Summary by Sector

D

Manitoba Priorities

Industry Development and Growth

Market Development and Commercialization

Research and Innovation Manitoba Priorities

Risk Management (Assurance, animal welfare, biosecurity, etc.)

Public Trust (Building consumer confidence and communication)

Environmental Stability

Outcomes Manitoba has an innovative and competitive agri-business community to capture sustainable growth opportunities.

Manitoba’s agriculture and agri-processing sector maintains key markets and expands into new market opportunities.

Manitoba’s agriculture and agri-processing sector has the innovation environment and activity that provides the scientific foundation for sector growth in productivity, competitiveness and sustainability.

Outcomes Manitoba’s agriculture industry has coordinated and integrated preventative and mitigation measures to manage and respond to sector risks.

Manitoba’s agriculture industry has the public’s confidence that it understands and cares about public values and takes meaningful actions to address them.

Manitoba’s agriculture industry is environmentally responsible, sustainable and resilient.

Dairy • Support needed to build processing capacity – both large scale and on-farm processes

• Support for SMEs – business plans, marketing support

• Analysis of fatty acid profiles and impact on desired product

• Foaming – on-farm process changes affects end product

• Extension work to communicate regulation changes

• North American Free Trade Agreement (NAFTA) may become an issue

• Support for more rapid identification of pathogens to allow for targeted treatment. Speed up testing process: timeliness of results impacts downstream processes, promotes animal welfare, and helps situation management and future incident prevention

• Straight voltage research• Maximizing feed and reducing losses/

unnecessary disposal. Will reduce carbon footprint and better utilize resources

Dairy • Animal welfare: lameness, cleanliness, housing


• Need funding for workshops outside of eastern Manitoba to bring ideas together, facilitate changes

• Engagements with vets improve the entire system, with large financial and non-financial benefits

• Build public trust within programming• Marketing campaigns – some popular

ads doing a disservice to industry, need to better communicate to the public what is being done and why in order to reduce public mistrust

• Need to have programming for better management practices (BMPs) that are identified in the environmental farm plans (EFP’s)

• Need EFP course/workshops tailored to diary producers

• Carbon tax will affect dairy producers. NPF support could offset associated costs

Chickens and Eggs

• Support farmers to acquire new equipment/facilities to be used in demonstration to other producers. For example: - heat exchange systems- manure pelleting- manure composting

• Ammonia research – may relate to carbon tax issue and animal welfare

• Research for farm safety – gas• Support for partnerships with universities/

research institutions on applications

Chickens and Eggs

• Programming needs to be structured to encourage producers to mitigate risks

• Increased need for biosecurity upgrades under the new codes of practice

• Facility renovation requirements to meet animal welfare and biosecurity regulations

• Communicate to the public the industry is doing things right

• Need support for communications to build public trust

• Public trust is a commodity by commodity issue

• Industry needs to communicate that the farmers are following regulations

• Legislation sets standards in meeting and addressing environmental issues

• Assessment programs for manure management – underground pipelines, shifting to manure pads

• EFP needs to add value• Carbon reduction – incentives to improve

heat retention• Retain catalogue approach for manure

management• Strategic approaches for manure

management, carbon tax

Pork • Work with grain and oilseed producers to source local feed alternatives – integration of production systems

• Soybean crushing facility in Manitoba• Training and application of regulated

feeding systems• Industry training to help sector adapt

to new codes, housing and husbandry practices

• Consultation services to support producers in planning, approval and construction of new barns and expansions

• Need for continued trade advocacy at both the national and state level in the US

• A stronger linkage between the retail market and producer is needed – current pricing model links producer with processors but other models link producers to the retail side

• Support of early stage technology innovation and adaptation to Manitoba and Canadian climates, Manitoba standards, Health codes etc.

• Technology used successfully in other countries (Europe) needs to be adapted to Canada, requiring assistance in: - Design process- Prototype development - Minimizing risk for innovators and early

adopters• Continued support to the U of M, increasing

annual grant• Institutional swine research in Manitoba should

be improved

Pork • Encourage producers to use innovative technologies to reduce the use of antibiotics – Catalogue list

• Processes and systems for tracking pharmaceutical use on farm

• Disease management – barn cleaning protocol development, animal tracking systems, mass euthanasia techniques etc

• Transportation

• Development of communication and promotion programs to build public confidence in the pork industry.

• Programs and incentives for producers to upgrade facilities to meet new environmental standards

• Support for audits to increase access to Manitoba Hydro’s Power Smart and other types of programming

• Support for improved manure management technologies

• Odor monitoring and detection technologies

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D

Manitoba Priorities













Dairy • Support needed to build processing capacity – both large scale and on-farm processes

• Support for SMEs – business plans, marketing support

• Analysis of fatty acid profiles and impact on desired product

• Foaming – on-farm process changes affects end product


• North American Free Trade Agreement (NAFTA) may become an issue

• Support for more rapid identification of pathogens to allow for targeted treatment. Speed up testing process: timeliness of results impacts downstream processes, promotes animal welfare, and helps situation management and future incident prevention

• Straight voltage research• Maximizing feed and reducing losses/

unnecessary disposal. Will reduce carbon footprint and better utilize resources

Dairy • Animal welfare: lameness, cleanliness, housing


• Need funding for workshops outside of eastern Manitoba to bring ideas together, facilitate changes

• Engagements with vets improve the entire system, with large financial and non-financial benefits

• Build public trust within programming• Marketing campaigns – some popular

ads doing a disservice to industry, need to better communicate to the public what is being done and why in order to reduce public mistrust

• Need to have programming for better management practices (BMPs) that are identified in the environmental farm plans (EFP’s)

• Need EFP course/workshops tailored to diary producers

• Carbon tax will affect dairy producers. NPF support could offset associated costs

Chickens and Eggs

• Support farmers to acquire new equipment/facilities to be used in demonstration to other producers. For example: - heat exchange systems- manure pelleting- manure composting

• Ammonia research – may relate to carbon tax issue and animal welfare

• Research for farm safety – gas• Support for partnerships with universities/

research institutions on applications

Chickens and Eggs

• Programming needs to be structured to encourage producers to mitigate risks

• Increased need for biosecurity upgrades under the new codes of practice

• Facility renovation requirements to meet animal welfare and biosecurity regulations

• Communicate to the public the industry is doing things right

• Need support for communications to build public trust

• Public trust is a commodity by commodity issue

• Industry needs to communicate that the farmers are following regulations

• Legislation sets standards in meeting and addressing environmental issues

• Assessment programs for manure management – underground pipelines, shifting to manure pads

• EFP needs to add value• Carbon reduction – incentives to improve

heat retention• Retain catalogue approach for manure

management• Strategic approaches for manure

management, carbon tax

Pork • Work with grain and oilseed producers to source local feed alternatives – integration of production systems

• Soybean crushing facility in Manitoba• Training and application of regulated

feeding systems• Industry training to help sector adapt

to new codes, housing and husbandry practices

• Consultation services to support producers in planning, approval and construction of new barns and expansions

• Need for continued trade advocacy at both the national and state level in the US

• A stronger linkage between the retail market and producer is needed – current pricing model links producer with processors but other models link producers to the retail side

• Support of early stage technology innovation and adaptation to Manitoba and Canadian climates, Manitoba standards, Health codes etc.

• Technology used successfully in other countries (Europe) needs to be adapted to Canada, requiring assistance in: - Design process- Prototype development - Minimizing risk for innovators and early

adopters• Continued support to the U of M, increasing

annual grant• Institutional swine research in Manitoba should

be improved

Pork • Encourage producers to use innovative technologies to reduce the use of antibiotics – Catalogue list

• Processes and systems for tracking pharmaceutical use on farm

• Disease management – barn cleaning protocol development, animal tracking systems, mass euthanasia techniques etc

• Transportation

• Development of communication and promotion programs to build public confidence in the pork industry.

• Programs and incentives for producers to upgrade facilities to meet new environmental standards

• Support for audits to increase access to Manitoba Hydro’s Power Smart and other types of programming

• Support for improved manure management technologies

• Odor monitoring and detection technologies

18


D

Manitoba Priorities













Beef and Forages

• Extension funds in support of speakers at annual general meetings (AGM’s)

• Lose of provincial processing capacity due to rules and regulations is an issue

• Added cost of material disposal in Manitoba

• Manitoba Beef Producers (MBP) can help producers see the market differently and understand clients and market needs

• Limited market information is an issue• Government’s role should be creating

the right regulatory and economic climate that signals Manitoba market is open

• Market risks are a concern to the beef sector

• Strategic approach to research using the opportunity of having groups such as Manitoba Beef & Forage Initiatives (MBFI) to identify priorities

• Support the integration of projects between Agri-Food Research and Development Initiative (ARDI) projects and initiatives like MBFI

Beef and Forages

• Young farmers entering agriculture are holding large debts

• Continue producer education process through the use of the ‘producer learning from producer’ model

• Public initiatives – manage public perceptions including environmental issues, changes to animal welfare and care

• Industry has a strong role to play in communication, whereas government plays other roles

• There is a need to build required capacity to ‘tell the story’ and facilitate partnerships

• Support for Ag in the Classroom, developing curriculum (genetically modified organisms (GMOs), beef production)

• Change in practice due to new carbon regulations may require support

• Support for cover crop proposals • Perennial pastures – ecosystem values

such as water management, carbon sequestration, and biodiversity

Organics • 70% of organic food purchased in Canada is imported; opportunity for Manitoba to grow market share locally

• Poultry processing –Need small scale processing to ensure product segregation

• Mobile processing: seasonality of the work limits profitability

• On farm processors: need to consider food safety perspective

• Large animal –There is a capacity issues, organic certification increases costs

• Canadians are importing more then they export:- Selling raw grains and buying back

processed products- Need to promote Canadian

business and products• Attend trade shows and improve

visibility• Work with Prairie Organic Grain

initiative (POGI) on market development

• Trade missions – not yet within the capacity of the organizations but POGI has a component to support attendance

• Research in support of increased productivity is an ongoing need

• Organics research lends a general agriculture benefit

• Livestock – market development and processing capacity

• Crop research – nutrient management, seed and varietal, green manure and cover crops

• Seed quality and seed production research• Organic growers are importing seed from EU,

need local option• Continued support for FDC; previous

collaboration led to successful organic product development

Organics • Outreach allows farmers to identify challenges to overcome risks

• Need to build building relationships between producers – mentorship; Connect new producers with experienced producers

• Need support mechanisms for organic producers

• Organic/industry development specialist in the province – dedicated Manitoba Agriculture staff versed in standards and implementation

• Support for transitioning and new farms/producers

• Enforcement of the Canada Organic Standard within Canada, including inspection of organic imports entering Canada

• CFIA does not recognize organic testing as a priority

• Concern mistrust in imported products will spill over into MB produced products

• Direct Farm Marketing has a short chain of responsibility which results in greater producer accountability. Producer deals directly with the consumer

• Environmental farm plan –build more environmental supports into the system. Things to consider:- Biodiversity corridors- Riparian fencing- Installing/protecting shelterbelts- Build ‘natural’ water retention areas on

farms. Consolidate sloughs and potholes- alternation of water, no net loss may

manage risk• Reduce tax payments on wetlands

Small Scale Farms

• Need for more than one provincially inspected abattoir to facilitate local processing and support small scale production

• Small scale producers need support in meeting regulatory guidelines- commercial regulations are a deterrent to small scale processors

• Community kitchens and farmers’ markets provide entry points

• Labelling support• Support for urban farmers • Support for large industry

collaborating with small industry• Direct farm conferences

• Education and training on the hospitality industry to increase markets

• Collaborative marketing models – work with restaurants and build relationships

• Need metrics to quantify interest and enthusiasm for local small production

• Companion planting• Pasture raised pork/beef/poultry projects• Research demonstrating benefits of

diversification on farm

Small Scale Farms

• Support for new entrants to access expertise – training and mentorship

• Food producer’s certification: extension worker to provide leadership for on food safety program

• Farm food safety program for small producers – targeted to diversified operations

• Communication and extension information about food safety and processing – extension specialist in Manitoba is very valuable

• Government’s role: oversight – instituting the rules and regulations to ensure the right thing is being done

• Industry role: Communication with the public that the right thing is being done

• Government funding should be focused on supporting industry in other priority areas; industry needs to lead public trust initiatives

• Carbon tax may negatively impact farmers who are working to reduce climate chance. A single approach to carbon tax application will not work

• Diversity should be encouraged and protected

• Need programming in support of diversification

• Shelterbelt programs• Support for protection of native habitats- tax

breaks on marginal land left unworked• Preservation of marsh land – tax break• Water stewardship program

19


D

Manitoba Priorities













Beef and Forages

• Extension funds in support of speakers at annual general meetings (AGM’s)

• Lose of provincial processing capacity due to rules and regulations is an issue

• Added cost of material disposal in Manitoba

• Manitoba Beef Producers (MBP) can help producers see the market differently and understand clients and market needs

• Limited market information is an issue• Government’s role should be creating

the right regulatory and economic climate that signals Manitoba market is open

• Market risks are a concern to the beef sector

• Strategic approach to research using the opportunity of having groups such as Manitoba Beef & Forage Initiatives (MBFI) to identify priorities

• Support the integration of projects between Agri-Food Research and Development Initiative (ARDI) projects and initiatives like MBFI

Beef and Forages

• Young farmers entering agriculture are holding large debts

• Continue producer education process through the use of the ‘producer learning from producer’ model

• Public initiatives – manage public perceptions including environmental issues, changes to animal welfare and care

• Industry has a strong role to play in communication, whereas government plays other roles

• There is a need to build required capacity to ‘tell the story’ and facilitate partnerships

• Support for Ag in the Classroom, developing curriculum (genetically modified organisms (GMOs), beef production)

• Change in practice due to new carbon regulations may require support

• Support for cover crop proposals • Perennial pastures – ecosystem values

such as water management, carbon sequestration, and biodiversity

Organics • 70% of organic food purchased in Canada is imported; opportunity for Manitoba to grow market share locally

• Poultry processing –Need small scale processing to ensure product segregation

• Mobile processing: seasonality of the work limits profitability

• On farm processors: need to consider food safety perspective

• Large animal –There is a capacity issues, organic certification increases costs

• Canadians are importing more then they export:- Selling raw grains and buying back

processed products- Need to promote Canadian

business and products• Attend trade shows and improve

visibility• Work with Prairie Organic Grain

initiative (POGI) on market development

• Trade missions – not yet within the capacity of the organizations but POGI has a component to support attendance

• Research in support of increased productivity is an ongoing need

• Organics research lends a general agriculture benefit

• Livestock – market development and processing capacity

• Crop research – nutrient management, seed and varietal, green manure and cover crops

• Seed quality and seed production research• Organic growers are importing seed from EU,

need local option• Continued support for FDC; previous

collaboration led to successful organic product development

Organics • Outreach allows farmers to identify challenges to overcome risks

• Need to build building relationships between producers – mentorship; Connect new producers with experienced producers

• Need support mechanisms for organic producers

• Organic/industry development specialist in the province – dedicated Manitoba Agriculture staff versed in standards and implementation

• Support for transitioning and new farms/producers

• Enforcement of the Canada Organic Standard within Canada, including inspection of organic imports entering Canada

• CFIA does not recognize organic testing as a priority

• Concern mistrust in imported products will spill over into MB produced products

• Direct Farm Marketing has a short chain of responsibility which results in greater producer accountability. Producer deals directly with the consumer

• Environmental farm plan –build more environmental supports into the system. Things to consider:- Biodiversity corridors- Riparian fencing- Installing/protecting shelterbelts- Build ‘natural’ water retention areas on

farms. Consolidate sloughs and potholes- alternation of water, no net loss may

manage risk• Reduce tax payments on wetlands

Small Scale Farms

• Need for more than one provincially inspected abattoir to facilitate local processing and support small scale production

• Small scale producers need support in meeting regulatory guidelines- commercial regulations are a deterrent to small scale processors

• Community kitchens and farmers’ markets provide entry points

• Labelling support• Support for urban farmers • Support for large industry

collaborating with small industry• Direct farm conferences

• Education and training on the hospitality industry to increase markets

• Collaborative marketing models – work with restaurants and build relationships

• Need metrics to quantify interest and enthusiasm for local small production

• Companion planting• Pasture raised pork/beef/poultry projects• Research demonstrating benefits of

diversification on farm

Small Scale Farms

• Support for new entrants to access expertise – training and mentorship

• Food producer’s certification: extension worker to provide leadership for on food safety program

• Farm food safety program for small producers – targeted to diversified operations

• Communication and extension information about food safety and processing – extension specialist in Manitoba is very valuable

• Government’s role: oversight – instituting the rules and regulations to ensure the right thing is being done

• Industry role: Communication with the public that the right thing is being done

• Government funding should be focused on supporting industry in other priority areas; industry needs to lead public trust initiatives

• Carbon tax may negatively impact farmers who are working to reduce climate chance. A single approach to carbon tax application will not work

• Diversity should be encouraged and protected

• Need programming in support of diversification

• Shelterbelt programs• Support for protection of native habitats- tax

breaks on marginal land left unworked• Preservation of marsh land – tax break• Water stewardship program

20


D

Manitoba Priorities













Sheep • Encourage expansion from smaller producers (less than 100 ewes) to commercial size (400 plus)

Sheep • Disease coming in with purchased stock• Lack of management capability• Flock health/biosecurity• Need for communication of basic

production information via developed material and workshops in the area of flock health and management, nutrition, flock health/biosecurity

Horticulture • Limited capacity to lead projects, department may need to support in other areas

• Need to enable industry to determine what is important and provide support. Greatest outcomes are from industry talking to industry

• Direct marketing conference support• Direct selling and marketing for direct

selling • Distribution channel• Identifying market changes and

sustainable tactics

• Varietal trials • Investigation into climate change advantages • Research behind markets and the linkage with

climate change (organization led project)• Strategic research investment to remain

competitive on production side

Horticulture • Cost of replanting and establishing orchard

• Cost of storage • Frost and wet seasons lead to lost

production• Support or coverage for risk mitigation

activities• Excess moisture • Insufficient moisture• Reliance on one geographical/

climatic area

• Direct contact with consumers is a strength

• Need for public and municipal education on tile drainage

• Water issues are the biggest challenges. Flooding and soil saturation pose risks. There is a need to apply sustainable approaches to managing challenges

• Need hydrological data and studies to understand what the changes are

• Study on the impacts of tiling and irrigation

Bison • Programs need to be more accessible so that new participants can enter the agriculture industry

• Programs in support of advancing organizational leadership

Bison • Programs in support of training and education for new farmers

Elk • Need approval to transport Saskatchewan elk to True North for processing to build production volume

• Focus is on velvet market• Support for the legalization of elk

hunting farms in Manitoba• Ag-extension funding for AGM

speakers• Organizational development programs

• Canadian Cattlemen’s Association (CCA) is funding a Winnipeg company to facilitate market access for the sale of velvet to China

• Manitoba Elk Growers Association (MEGA) would like funding to support these market access missions- direct sales to mainland China

• Elk production numbers are too low to support the development of a meat market

• Website upgrades

Elk • Traceability programs- assistance to support traceability and traceability equipment

• Catalogue items linked to participation in the national chronic wasting disease (CWD) programs

• Public may not support elk hunt farms if legalized - communication

21


D

Manitoba Priorities













Sheep • Encourage expansion from smaller producers (less than 100 ewes) to commercial size (400 plus)

Sheep • Disease coming in with purchased stock• Lack of management capability• Flock health/biosecurity• Need for communication of basic

production information via developed material and workshops in the area of flock health and management, nutrition, flock health/biosecurity

Horticulture • Limited capacity to lead projects, department may need to support in other areas

• Need to enable industry to determine what is important and provide support. Greatest outcomes are from industry talking to industry

• Direct marketing conference support• Direct selling and marketing for direct

selling • Distribution channel• Identifying market changes and

sustainable tactics

• Varietal trials • Investigation into climate change advantages • Research behind markets and the linkage with

climate change (organization led project)• Strategic research investment to remain

competitive on production side

Horticulture • Cost of replanting and establishing orchard

• Cost of storage • Frost and wet seasons lead to lost

production• Support or coverage for risk mitigation

activities• Excess moisture • Insufficient moisture• Reliance on one geographical/

climatic area

• Direct contact with consumers is a strength

• Need for public and municipal education on tile drainage

• Water issues are the biggest challenges. Flooding and soil saturation pose risks. There is a need to apply sustainable approaches to managing challenges

• Need hydrological data and studies to understand what the changes are

• Study on the impacts of tiling and irrigation

Bison • Programs need to be more accessible so that new participants can enter the agriculture industry

• Programs in support of advancing organizational leadership

Bison • Programs in support of training and education for new farmers

Elk • Need approval to transport Saskatchewan elk to True North for processing to build production volume

• Focus is on velvet market• Support for the legalization of elk

hunting farms in Manitoba• Ag-extension funding for AGM

speakers• Organizational development programs

• Canadian Cattlemen’s Association (CCA) is funding a Winnipeg company to facilitate market access for the sale of velvet to China

• Manitoba Elk Growers Association (MEGA) would like funding to support these market access missions- direct sales to mainland China

• Elk production numbers are too low to support the development of a meat market

• Website upgrades

Elk • Traceability programs- assistance to support traceability and traceability equipment

• Catalogue items linked to participation in the national chronic wasting disease (CWD) programs

• Public may not support elk hunt farms if legalized - communication

22


D

Manitoba Priorities













Beekeepers • Legislative changes requiring veterinarian prescriptions for antimicrobial will require an industry shift

• There is little value added work in the honey sector in Manitoba

• US is primary export market, need to investigate other markets

• Policy in support of honey exports• Improve product branding• Attendance at trade shows and

missions• Address labelling issues• Need marketing support to build

domestic markets• Low price on direct sales• Local honey should be high value-

educate consumers• Producers can increase honey

production but markets must first be established

• Clinical studies of different honey types and potential efficacy for human health (nutraceutical)

• Improves testing capabilities (EU) • Identification of markers in resistant mite

populations• Carbon sequestration by honey production• Identify other controls for mites• Testing new oxalic acid sublimation equipment• Research and BMP’s specific to rotation of

products and registration of new products• New honey testing methods• Identify chemical properties of honey

produced in different regions

Beekeepers • New Health Canada restrictions on antimicrobials to be imposed

• Limited extension support on mites and other diseases

• Need communication and education on changes to regulations

• Manitoba Beekeepers’ Association (MBA) led surveillance programs

• Disease and spore monitoring program• Screening programs to access the risk

and disease pressure of economically important diseases

• Bear fencing • Skunk control• Wax rendering facilitates – storage and

processing of frames to limit disease spread

• Need for specific codes of practice for beekeepers

• Industry needs to communicate that Canadian honey products are not adulterated

• Farm gate sales – public trust built through direct contact with consumer

• Honey industry may benefit from climate change

• Carbon tax may impact bee keepers; there is a need to investigate if honey producers are net users or sequesters

• May be shifting pest populations that impact pesticide applications on field

• Shifting crops acreage may diminish key honey crops (canola)

• Lack of variety in pollen sources• Need support for permanent cover programs

and biodiversity protection

Grains and Oilseeds

• Value added has potential but processors need to apply for the dollars

• Producer check-off dollars would not be directed to value added or food processing. Legislation dictates the use of check-off

• Associations invest market research dollars in national organizations that have capacity to do this work

• May be Manitoba opportunities- gain local market share

• Provincial and local market development work that is not addressed nationally should be the focus under the NPF

• ARDI funding should be tied to other funding applications to gain better dollar leverage- timing

• Supporting linkages between jurisdictions and programming is important

• Cluster approach would be a good system to identify and target research needs that are not being addressed at the national level

• Need more flexibility in funding – ability to carry dollars forward

• Small commodities have limited industry support/breeding programs- gaps in sunflowers, forages and smaller crops

• Government support for varietal work is critical

Grains and Oilseeds

• Food safety programming: there is a need to educate producers on the importance of diligence in following labels

• Public trust must be communicated in three parts:- The producers are doing the right

thing- There are systems in place to verify

the right things are being done- Communicating how things are

being done and the effectiveness • Industry needs to send message,

government plays a neutral role.• Producer needs to ensure that they live

up to the talk of being environmentally responsible

• Needs a larger vision for EFP’s that fit all production models

• Need mechanism to make EFPs of value so people are using resource

• Farmers should be participating in EFPs but need reason for the effort and time investment

• Water quality and run-off management• With flexibility that allows producers to

assess risk and monitor

Food and Beverage Manitoba

• Greater support for small business and processors

• Scale up support; make the Food Development Centre a viable support option

• Business planning and development• Regulatory support• Packaging, graphics, design• Food safety plan• Capital expenditures• Coaching and mentoring• Relationship development• Training activities• Food and Beverage Manitoba staff

• Distribution of products outside of Manitoba is critical for growth

• Central depot, consolidated shipping and storage

• Education and training on pricing• Trade show attendance

• Pre-competitive research• Industry cluster approach to identify byproduct

utilization opportunities• Support with collaboration between

jurisdictions, but there is challenge in connecting companies and partnership agreements on pre-competitive research and sharing of outcomes and costs

• Still a large need for capital support in the processing sector specifically support for automation and innovative products and technology. Capital support should be directed to support research and trials of innovative processing equipment


• Food safety programming is a continued need

• Processors need support to ensure alignment with the Safe Food for Canadians Act. Small business wants to meet the acts criteria, but there is a huge expense to do so. This effort is required for the industry to grow

• Food safety plans are need for expansion and growth

• The Food and Drug Administration and the Canadian Food Inspection Agency laws and regulations make food safety programs critical for processors

• Industry may require assistance for training, certification, hiring, HACCP certification and equipment upgrades/modifications

• Processors are abiding by Health Canada and Canadian Food Inspection Agency rules and regulations

• Processors need to ensure food safety tracking programs and processes in order to stay in business, for example: the recent Lysteria in flour recalls

• Identification of byproducts from waste streams

• Support of lighting upgrades – benefit employee and environment

• Facility upgrades

23


D

Manitoba Priorities













Beekeepers • Legislative changes requiring veterinarian prescriptions for antimicrobial will require an industry shift

• There is little value added work in the honey sector in Manitoba

• US is primary export market, need to investigate other markets

• Policy in support of honey exports• Improve product branding• Attendance at trade shows and

missions• Address labelling issues• Need marketing support to build

domestic markets• Low price on direct sales• Local honey should be high value-

educate consumers• Producers can increase honey

production but markets must first be established

• Clinical studies of different honey types and potential efficacy for human health (nutraceutical)

• Improves testing capabilities (EU) • Identification of markers in resistant mite

populations• Carbon sequestration by honey production• Identify other controls for mites• Testing new oxalic acid sublimation equipment• Research and BMP’s specific to rotation of

products and registration of new products• New honey testing methods• Identify chemical properties of honey

produced in different regions

Beekeepers • New Health Canada restrictions on antimicrobials to be imposed

• Limited extension support on mites and other diseases

• Need communication and education on changes to regulations

• Manitoba Beekeepers’ Association (MBA) led surveillance programs

• Disease and spore monitoring program• Screening programs to access the risk

and disease pressure of economically important diseases

• Bear fencing • Skunk control• Wax rendering facilitates – storage and

processing of frames to limit disease spread

• Need for specific codes of practice for beekeepers

• Industry needs to communicate that Canadian honey products are not adulterated

• Farm gate sales – public trust built through direct contact with consumer

• Honey industry may benefit from climate change

• Carbon tax may impact bee keepers; there is a need to investigate if honey producers are net users or sequesters

• May be shifting pest populations that impact pesticide applications on field

• Shifting crops acreage may diminish key honey crops (canola)

• Lack of variety in pollen sources• Need support for permanent cover programs

and biodiversity protection

Grains and Oilseeds

• Value added has potential but processors need to apply for the dollars

• Producer check-off dollars would not be directed to value added or food processing. Legislation dictates the use of check-off

• Associations invest market research dollars in national organizations that have capacity to do this work

• May be Manitoba opportunities- gain local market share

• Provincial and local market development work that is not addressed nationally should be the focus under the NPF

• ARDI funding should be tied to other funding applications to gain better dollar leverage- timing

• Supporting linkages between jurisdictions and programming is important

• Cluster approach would be a good system to identify and target research needs that are not being addressed at the national level

• Need more flexibility in funding – ability to carry dollars forward

• Small commodities have limited industry support/breeding programs- gaps in sunflowers, forages and smaller crops

• Government support for varietal work is critical

Grains and Oilseeds

• Food safety programming: there is a need to educate producers on the importance of diligence in following labels

• Public trust must be communicated in three parts:- The producers are doing the right

thing- There are systems in place to verify

the right things are being done- Communicating how things are

being done and the effectiveness • Industry needs to send message,

government plays a neutral role.• Producer needs to ensure that they live

up to the talk of being environmentally responsible

• Needs a larger vision for EFP’s that fit all production models

• Need mechanism to make EFPs of value so people are using resource

• Farmers should be participating in EFPs but need reason for the effort and time investment

• Water quality and run-off management• With flexibility that allows producers to

assess risk and monitor


• Greater support for small business and processors

• Scale up support; make the Food Development Centre a viable support option

• Business planning and development• Regulatory support• Packaging, graphics, design• Food safety plan• Capital expenditures• Coaching and mentoring• Relationship development• Training activities• Food and Beverage Manitoba staff

• Distribution of products outside of Manitoba is critical for growth

• Central depot, consolidated shipping and storage

• Education and training on pricing• Trade show attendance

• Pre-competitive research• Industry cluster approach to identify byproduct

utilization opportunities• Support with collaboration between

jurisdictions, but there is challenge in connecting companies and partnership agreements on pre-competitive research and sharing of outcomes and costs

• Still a large need for capital support in the processing sector specifically support for automation and innovative products and technology. Capital support should be directed to support research and trials of innovative processing equipment


• Food safety programming is a continued need

• Processors need support to ensure alignment with the Safe Food for Canadians Act. Small business wants to meet the acts criteria, but there is a huge expense to do so. This effort is required for the industry to grow

• Food safety plans are need for expansion and growth

• The Food and Drug Administration and the Canadian Food Inspection Agency laws and regulations make food safety programs critical for processors

• Industry may require assistance for training, certification, hiring, HACCP certification and equipment upgrades/modifications

• Processors are abiding by Health Canada and Canadian Food Inspection Agency rules and regulations

• Processors need to ensure food safety tracking programs and processes in order to stay in business, for example: the recent Lysteria in flour recalls

• Identification of byproducts from waste streams

• Support of lighting upgrades – benefit employee and environment

• Facility upgrades

24

APPENDIX E: Next Policy Framework Online Survey Results

E

Manitoba Agriculture conducted an online survey from March 15 to May 15, 2017. Participants were asked questions specific to both their Growing Forward 2 (GF2) experience and the NPF priorities as outlined in the Calgary statement.

A total of 198 participants completed the survey (not all participants responded to each question), the majority of which were producers. Refer to Figure 1. Producer respondents represented a cross section of agriculture production practices and commodity types in Manitoba. The majority identified as mixed production systems that may be

represented by any combination of livestock, field crops and horticulture production. Refer to Figure 2. Other responses came from consumers, environmental organizations, research institutions, processors, commodity organizations and other government offices.

Nearly half of the participants identified themselves as members of underrepresented groups in the agriculture sector including women, indigenous groups and young farmers. Some of these respondents fell in multiple categories.

Figure 1: Role of Agriculture Industry

Producers 59%

Municipal governments 2%

Research institutions 3%

Commodity organizations 11%

Consumer 6%

Environmental organizations 5%

Government employees 2%

Processor 2%Other 2%

Agribusiness 7%

Figure 2: Producer Breakdown

Mixed producers 27%

Poultry and eggs 9%

Organics 2%

Vegetables fruit and non-edible

horticulture 12%

Beekeepers 5%

Field crops – grains and oilseeds 10%

Field crops – grains and oilseeds, pulses

and specialty crops 21%

Livestock – cattle 12%

Livestock – hogs 2%

Note: Mixed producers refers to any combination of field crops/livestock/ poultry and eggs/vegetables, fruit and inedible horticulture crops etc.

25


E

GF2 ExperienceOne third of respondents participated in the GF2 program. Responses indicated positive experience from the program and identified areas for improvement. Core messages indicated the need for improved communication and program transparency, improved administrative processes, and program dates and timelines that are in line with industry’s operational demands.

The Next Policy FrameworkThe survey questions were primarily focused on the development of the NPF and the priority areas of markets and trade, risk management, research and innovation, climate change and environmental sustainability, agri-food processing, and public trust. Survey respondents were requested to identify the importance and describe the operational impact of each priority area.

Markets and TradeThe majority of respondents indicated that markets and trade are critical to building and growing Manitoba industry. As competition increases, market access and development becomes increasingly important. This includes growth of domestic, national and international markets. There is a need to develop local markets and educate consumers that local is more sustainable and better for the country as a whole. A small number of respondents indicated that support for market and trade is not important. There are systems in place to support market development, including supply management systems, marketing boards and producer marketing initiatives.

Risk ManagementResponses indicate that risk management is an ongoing need in the agriculture industry. Key points brought forward include risk management strategies for fruit and horticultural crop growers, protection from unfair trade practices and adverse market conditions, increasing risk from unpredictable climatic conditions and programming for young producers. Programs in support of risk mitigation activities could include education and training and the promotion of diversification.

Research and InnovationAll respondents agreed that research is important for sector growth. Research plays a key role in increasing productivity, enhancing value chains, offsetting climate change risks, supporting diversification and advancing small sectors.

Environmental Sustainability and Climate ChangesThe majority of respondents identified climate change as key issue for the next policy framework. Responses indicate that climate change poses both a threat and opportunity to Manitoba’s agriculture sector. Programs and policy are needed to capitalize on opportunities while continuing to understand and mitigate risks. A small group indicated that climate change is not a priority for them.

Value Added Agriculture and Agri-Food ProcessingValue addedThe majority of respondents felt it was important for the NPF to address value added industries and support their growth. Respondents identified that these industries are critical for growth and can lead to technological advancements. This becomes increasingly important as new crops and species are introduced into Manitoba production and present new opportunities. Increased processing of traditional raw products and new crop kinds will expand provincial trading capacity as well as drive increased domestic consumption. Other respondents felt that the government should not focus on supporting industry development but should create a business climate that is appealing to processing and value added industries (reduce red tape and decrease taxes).

ProcessingAgri-processing was identified as very important for the agriculture sector, both to small and large scale producers. Respondents indicated that support for these types of industry will reduce cost to consumers through increased local food options, reduced transportation costs and support Manitoba’s economy while creating employment opportunities. It was indicated that the regulatory environment needs to support industries advancement, expansion and growth. There needs to be further red tape reduction efforts so that industry is not stifled.

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Public TrustThe majority of the respondents felt that the NPF has a role to play in addressing public trust. Public trust was repetitively sited as being a crucial factor in building the sector and capitalizing on growth opportunities. All industry players are learning how to communicate that Manitoba producers practice healthy, sustainable agriculture practices to consumers. There is continued need to develop these skill sets and messaging strategies. Current media sources, including social media have provided an outlet for the spread of misinformation that needs to be addressed with facts.

Industry identified that the government must continue to act as a neutral third party in this conversation. The implementation of new regulations and policy to support and build public trust must not be created in a way that negatively impacts the industry.

Public trust has been and will continue to be an issue but should not divert focus from actual industry needs for growth and development. The element of public trust should be inherent across all priority areas and not restricted to stand alone programming.

Other messages• Small industry: It is extremely important that appropriate

funding levels are assigned for smaller industries. With the right support, crops that are small today may become sustainable and diverse opportunities for Manitoba growers in the future.

• Young farmers: Young and small farmers are the future of the industry and need support mechanisms in place to guarantee success. The rural economy needs to see an increase in young farmers with sustainable practices that have potential to lead agricultural innovation.

• Diversification: There is a need for increased learning opportunities that investigate alternative production practices, mixed farming models, and small farming skills.

• Labour: There is a need for educational and training programs to close the gap between educational institution and the industry and support the integration of underrepresented groups.

Connectivity and InfrastructureAll agricultural regions require reliable and affordable service. Many rural industry members rely on the Internet to conduct business. Rural residents often pay a high rate for service (often much higher than in urban centres without receiving a quality of connectivity to urban residents). All regions of Manitoba should have reliable access to cell coverage and high speed Internet at equivalent costs.

Contact:Manitoba Agriculture www.manitoba.ca/agriculture

Aussi disponible en français. Available in alternate formats upon request.

http://www.manitoba.ca/agriculture

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