Next Jump Case StudyGamification in Employee Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Next Jump Case Study• NextJump, a provider of

loyalty and rewards

programs, wanted its

employees to be more

active in order to improve

their health and to lower

healthcare premium costs.

Next Jump Case Study

• So NextJump opened

a free office gym, but

only 5% of its

workforce was using it

on a regular basis.

Next Jump Case Study• It then set up a contest

where the top 4-5 gym-

using employees had a

chance to split a

$20,000 prize.

Next Jump Case Study• Then it established cross-

office, talent-balanced

teams and a live

leaderboard

application, FitRank, to

stimulate and track

competition.

Next Jump Case Study

• Also, it introduced

“WOWPoints” ─

virtual currency to

incent the behavior.

Next Jump Case Study

• This only led to

12% employee

participation.

Next Jump Case Study

• Now 80% of the

workforce exercises

there 2+ times per

week.