nfl - user generated content
DESCRIPTION
This was a research project done with specific NFL teams based on their user generated content on the teams website.TRANSCRIPT
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Renee Balgobin, Vanessa Garzon, Kathleen Kielpinski, Justin LaBarbera, Frank LoBello, Michael Spinella
User Generated ContentNFL & College Football
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Objective:
Calculate the effectiveness of user generated content for football teams in the professional and collegiate level
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What is UGC?
User generated content (UGC) is the term used to describe
any type of content on websites that allow users to interact with other users on
the site
Photo/Video Sharing
Social Network Live Feeds
Blogs Surveys Forums
Podcasts Mobile Uploads Personal Pages Games Chats Contests
Includes:
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Twitter on Team Site
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Fan Polls on Team Site
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Other UGC on Team Sites
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Advantages of UGC
http://blog.fedecarg.com/2008/07/27/the-importance-of-user-generated-content/
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Disadvantages of UGC
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Collegiate Teams UGC
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Mes
sage
Boa
rd/F
orum
s
Phot
o/Vid
eo S
harin
g
Surv
eys/Po
lls/B
logs
Revie
ws/Com
men
ts
Link
s to
Soc
ial N
etwor
ks
Mob
ile U
ploa
ds
Link
s to
Offsit
e UGC
Chats
YouT
ube
Link
s
Pers
onal
Pag
e
Podc
asts
Conte
sts
Games
0
2
4
6
8
10
12
14
16
Collegiate Teams UGC
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Most & Least UGC(Collegiate - ACC)
Most UGC: Clemson – 7Least UGC: Boston College - 2
Pages views per User Bounce Rate Time on Site (mins)
Georgia Tech 2.2 53.5 2:58
Duke 2.9 42.8 3:32
North Carolina University 2.1 65 2:41
Virginia Tech 2.3 46.4 2:44
Virginia University 2.5 45.9 2:29
Miami University
Clemson 3.9 35.4 3:21
Wake Forest 3.2 38.9 2:11
Maryland 2.4 42.1 1:57
Florida State 2.2 42.4 2:15
North Carolina State 2.6 28.9 2:47
Boston College 2.4 51.7 2:06
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Most Effective ACC Team Page
Clemson Tigers
One of the only few collegiate team sites in ACC with a personal page
Has “Fan Zone” section where users can access social media sites
Site is clean, not cluttered, and easy to use
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Least Effective ACC Team Page
Only has two forms of UGC Contains links too off site UGC & social networksUnlike Clemson, BC does not have anything in which a
page viewer can interact withCluttered homepage
Boston College
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NFL – User Generated Content
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NFL Teams UGC
Mes
sage
Boa
rd/F
orum
s
Phot
o/Vid
eo S
harin
g
Surv
eys/Po
lls/B
logs
Revie
ws/Com
men
ts
Link
s to
Soc
ial N
etwor
ks
Mob
ile U
ploa
ds
Link
s to
Offsit
e UGC
Chats
YouT
ube
Link
s
Pers
onal
Pag
e
Podc
asts
Conte
sts
Games
0
5
10
15
20
25
30
35
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Most Effective NFL Team Page
Philadelphia Eagles Has every aspect of UGC recorded, except YouTube
link Website is extremely developed, makes interaction
with users very easy Displays multiple links for the same page Personal page allows users to post and share
photos/videos
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Least Effective NFL Team Page
Minnesota Vikings The Vikings were the least effective team
concerning Alexa According to Alexa, the Vikings had the
lowest views on the team site, bounce rate, and minutes on the site
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NFL & Facebook
According to Alexa, Facebook is number 2 traffic rank in the U.S. under Google
Some teams that lack in UGC and time spent on site, have extremely developed Facebook pages
Facebook is so easy and interactive, that users don’t feel the need to leave the site
News and information comes right onto the persons news feed
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NFL & Social Media
http://www.sportsbusinessdaily.com/Daily/Issues/2011/09/09/NFL-Season-Preview/Facebook-Twitter.aspx
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• Average data from Alexa compared to all the other NFL teams
• Only has 7/13 aspects of UGC
• Have the highest number of “likes” out of all NFL teams
• Includes contests, forums, photo/video sharing, and more
Page View/User: 3.64
Bounce Rate: 36.5Minutes on Site:
6.05
3,470,557 Facebook “Likes”
Dallas Cowboys
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NFL vs. College Teams
SIMILARITIES:•Various UGC
•Using social media over actual team site
•Time spent on site is minimal
•Social media links and offsite UGC are most popular among teams
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NFL vs. College Teams
DIFFERENCES:• NFL has more visits than ACC• NFL – more time spent on site• Social media has more of an impact on
NFL• The NFL pages are “stickier”• NFL teams offer more games and contests• College teams focus more on information
and statistics• NFL team websites offer more
entertainment, UGC, and information
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Conclusion:
UGC sometimes does play a factor in Alexa data
However:In most circumstances, fan
base generates higher Alexa statistics
Design of the website also keeps users engaged, preferably sites that aren't cluttered
Social media can keep users from visiting official sites