nice ash clothing company 97
DESCRIPTION
A business PLan for my work in progress..TRANSCRIPT
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Nice Ash Clothing CompanyAshley Reynolds
Nic
e A
sh
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The Idea…
• Prom Dress Shopping– The Experience– More Common than Not
• The Solution– Home Ec. Design– Floor Length
• “The clothes just never seem to fit…”
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Mission• “To provide a style of clothing
that will compliment the
figure of tall women.”
– Not the Cookie Cutter Sizes– Many Options
• Inseam and Size
– Custom Designs– Designer Clothing
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Vision• Denim Line
– Unique Line– Back Pocket Design
• Nice Ash Logo
– Many Styles of Washes• White, Dark, Stone…etc
– Many Custom Styles• Long, Classic, Capri, Shorts…etc
– Many Embellishes• Crystals, Embroidery, Lace, worn edges…etc
Nice Ash
Nic
e A
sh
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Vision• Product Line
– Denim Line Distributed• Neiman Marcus, Nordstrom's, etc
• Online
– Denim Launch• Retail Locations
– Full Product Line Launch• Retail Locations
• Distributers
• Online
• Catalog
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Demographics• Women
– Ages 18-34– Long Longs
• Inseams of 34” and above
– Higher Income• Like Designer Clothing
– Read Fashion Forward Magazines• Vogue and Elle
– Trend Setters– They Love to Try Clothes On
• Not an easy task
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Demographics
• Sizes 10 -28• Differentiations
• Length of Legs and Inseam
• 34” – 38” inseam
• Shorter or average torso
• Clothing will FIT!!!
• Avid Shoppers• Willing to pay higher for quality
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Values
• Customer Service• In order to enhance the shopping experience.
• Respect & Courtesy• Internally and Externally
• Management to Customers
• Team Environment• Little Turnover
• Growth Potential
• The Sky is not the Limit!
Nice Ash
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Values• Strong Market
– Exemplary Customer Service
• Exciting Environment to Shop
• Clothes That FIT!!!
• Enhance their Figure
• See the Clothing in the mirror
• High Quality Products
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Balanced Scorecard
Vision
To enhance the shoppingexperience for the individual
customer.
Learning & Growth PerspectiveTo achieve our vision, How will we sustain out ability
to change and improve?
Objectives Measures
Targets Initiatives
20% DecreaseCompetitiveStandards
Increase knowledge Training Program
Cust Service Culture Reinforcements of Culture
Business Process PerspectiveTo satisfy our customers and stakeholders, What
business Process must we excel at?
Objectives Measures
Targets Initiatives
2 new locationsIncrease Profits to
open locations
Leaders Designers Initiative
2% lower mistakesLower than industry
standards
Customer PerspectiveTo achieve our vision, How should we appear to out
customers?
Objectives Measures
Targets Initiatives
50% increase Name Recognition
30% increase Customer Service
20% increaseOne of a Kind
Service
Financial PerspectiveTo achieve our goals, How Should we appear to out
shareholders?
Objectives Measures
Targets Initiatives
50% Profit Customer Sales
30% Profit Sell more products thanpurchased
20% Sales Incentive increase sales promo
Retail Stores Increase Locations
Fashion Forward Trend Setter
High ProductivityStandards
Higher QualityProduct
Increase Profit Increase Dollars
Increase Revenue More money than cost
Establish Sales Sell Products
Name Branding increase in sales
Service Oriented increase in sales
Unique increase in sales
Employee Turnover Decrease turnover
EmployeeSatisfaction
Increase Satisfaction
Culture Establish Culture
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Financial Perspective
• Objectives– Increase Profit, Revenue and Sales
• Difficult Measurement during 1st year
• No baseline
– Revenue will be to establish a baseline• We don’t want to be in the red
• Enough earnings in 1st year
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Customer Perspective
• Objectives
– Branding• Individual’s Image
– Customer Service• More sales and feedback
– Unique Atmosphere• Stores and Styles
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Learning & Growth Perspective• Objectives
– Decrease Employee Turnover• Non Compete Clause
• Competitive Pay Structure
– Increase Employee Satisfaction• Team Environment
– Establish Company Culture• Training
• Achievements
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Business Process Perspective• Objectives
– Establish Retail Locations• Expansion in distribution
– Innovation• Fashion forward designs
– High Quality• Both in material and intellectual
• High Quality Designs
• High Quality Product and Sales
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Questions?Thank you Nice Ash