nielsen consumer confidence index
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Nielsen Consumer Confidence Index
Update for 2nd Half 2008
(Global Online Survey)
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Key findings for Vietnam
• Consumer confidence is high amongst Vietnamese consumers• Vietnamese consumers are ranked 9th most optimistic across the world,
down from 7th in the first half of 2008.• Vietnam is above the global average for consumer confidence, hitting 97.1
compared to the average index of 84.2.• Vietnam ranks 5th amongst Asia-Pacific Nations.• Since 1st half 2007, consumer confidence has been dropping - it’s down 8%
in 2nd half 2008 from 1st half • Vietnamese consumers prefer to put their spare cash into savings (49%),
which is on par with the Asia-Pacific region average
• They also love to keep up with new technology, with 42% of respondentschoosing to allocate spare cash purchase hi-tech products – ahead of allother AP countries including China; and ranked third in the world
• The biggest concern for Vietnamese over the next six months is the economy(23%), fuel prices (22%), work/life balance (20%) and job security (20%).
• 45% of Vietnamese think Vietnam will be out of recession in the next 12months
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114
109
104 104102
99 98 98 97 97 96 96 96 96 95 94 94 93 92 92
89 88 88 88 85 85 84 83 82 82 8177 76 76 75 75 74 73 73 73
71
6562 61 60
50
44
36
112110 110 109
0
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I N D K I D A E N O B R A U R U P H N L P L N Z V N C H C A C O C N V E I L A R P K F I S G R O T H H K S E M Y C Z A T Z A B E M X U S C L I E L T E S D E E G G B E E G R I T H U L V T R F R T W P T J P K O
Global average 84
Changes 2H08 vs.1H08
Changes 1H08 vs.2H07
Nielsen Consumer Confidence Index2H 2008 Nielsen Consumer Confidence Index
2H 2008
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Country List
Click to navigate
112Denmark23
110Indonesia33110UAE34
96China1016
Venezuela
Colombia
CanadaSwitzerland
Vietnam
New Zealand
Poland
NetherlandsPhilippines
Russia
Australia
Brazil
Norway
India
Country
IndexRank
2nd Half '082nd Half '081st Half '08
96
96
9697
97
98
98
99102
104
104
109
109
114
1016
1011
109 910
97
814
88
75612
57
56
48
41
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Consumer Confidence Index Rankings
VNLV
VEJP
USIT
GBILAEIE
TRID
THIN
TWHU
CHHK
SEGR
ESDEKOFR
ZAFI
SGEE
RUEG
RODK
PTCZ
PLCO
PHCN
PKCL
NOCA
NZBR
NLBE
MXAT
MYAU
LTAR
▼
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L
G
◄► Maintained Rank
▲ Improved Rank
▼ Lost Rank
Highest Loser Highest Gainer
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L
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▼
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◄►G ▲
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G
G
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CCI: Vietnam
106 118 117 10697
1st Half '05 2nd Half '05 1st Half '06 2nd Half '06 1st Half '07 2nd Half '07 1st Half '08 2nd Half '08
▼9%% Change ▼8%▼1%
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How Utilise Spare Cash After Covering Essential Living Expenses- Top 10 spend on New technology products
Base: All respondents
52%
35%32% 32% 32%
30%33%
41%42%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RU BR VN CN PH ID TH PK TR EG
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Major Concerns – Increasing fuel prices- Top 10
Base: All respondents
10% 9% 7% 5% 5% 7%
12% 13%11% 11%
10% 11% 10% 8%
27%24% 24%
20% 20%18% 17% 16% 15% 15%
7%9%11%12%
11%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
US CA AU VN TH TW JP MY IE NZ
Biggest concern Second biggest concern
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Major Concerns - Job Security- Top 10
Base: All respondents
19% 16% 13% 16%12% 13%
11% 11% 14% 10%13% 9%
10% 9%
33%
27% 27% 27% 26% 26% 26% 25%22% 22%
17%13%
16%16%
9%14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IL CN PH CL HU KO SG ES BR VN
Biggest concern Second biggest concern
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Do you think your country will be out of an economic recession in thenext 12 months?
- Top 10 yes
Base: All Respondents who Coded 1 In Q8
51%
31%28%
25% 24% 23% 23% 23% 23%
29%31%
34%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IN VN CN RU NO SE HK NL CH ES DK AE NZ
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Thank You