Todd HaleJames Russo

Jonathan BanksJean-Jacques Vandenheede

November 2009

KPI Summary

France

Spain

Chg vs. Previous

Month

United Kingdom

Italy

United States

China

Hong Kong

Aug 09

Sep 09

Brazil

India

Taiwan

Canada

Germany

Sep’09

Apr ‘09

May ‘09

Jun ‘09

Jul‘09

Aug ‘09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence ^

Global Topline: Summary of All Countries

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Highest overall ranking for volume and value sales since scorecard began in Jan 2009

Nielsen Global Scorecard

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO

^ Nielsen Global Consumer Confidence measure is from 10/09 andis benchmarked vs. the Global Confidence avg. of 86

US CA FR DE UK IT ES BR TW HK IN CN

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

Growth in global consumer behavior beyond Asia, driven by shift to value channels and increased promotions

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO

^ Nielsen Global Consumer Confidence measure is from 10/09 andis benchmarked vs. the Global Confidence avg. of 86

September Topline

Global Confidence & Recession/Recovery Buzz

Regional Summary

Q3’09 Chg

LA 94 +2

AP 91 +6

MEAP 84 =

NA 85 +4

EU 76 +3

10298

94

8884

7782

86

2H'06 1H'07 2H'07 1H'08 2H'08 Q1 2009 Q2 2009 Q3 2009

Source: Nielsen Global Online Consumer Confidence and Opinion Survey, change vs prior qtr

Consumer Confidence Index

+ 4 pts+ 4 pts

Global consumer confidence is starting to rebound.

26%25%

24%

Global Europe US

+1 -1+1

Source: Nielsen Global Online Consumer Confidence Survey September 2009 versus June 2009

We’re not out of the woods yet –consumers are still uncertain about the future

% of global HHs that believe they will be out of a recession in the next 12 mos

14%

10%

12%

6%

7%

7%

5%

3%

3%

3%

3%

2%

2%

13%

10%

11%

9%

9%

6%

1%

18%

1%

6%

6%

8%

4%

3%

3%

3%

2%

The economy

Job security

Health

Work/life balance

Increasing utility bills (electricity, gas, heating, etc)

Childrens education and/or welfare

Debt

Increasing food prices

Parents welfare and happiness

Political stability

Global warming

Crime

Increasing fuel prices

Terrorism

War

Biggest concern

Second biggest

Source: Global Consumer Confidence October 09Base: All Respondents

Global (54 countries)31%

13%13%13%

9%7%

6%6%

5%4%

2%

24%22%21%

15%

The economy and job security remain the biggest concerns for global customers

Country Highlights & Insights

Weekly Blog Buzz Trend* across U.S., UK, Germany, Italy, Spain, Australia, New Zealand (Data covers 01/01/2009 – 11/14/2009

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Message

 Count

Recession ‐ Global Recovery‐Global

Global buzz on recession and recovery has stabilized. Recession Concerns still high

Sep09

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Aug09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Branded and Store Brands Step Up Promotions

USA Summary

Sep09

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Aug09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Unit sales rebound as price increases stabilize at +2%Consumers are still focused on value; buying on promotion

and shopping discount – fuelled by National Brands

Canada Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Shopper frequency slows

France Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Unit sales and dollar sales remain moderate

Germany Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Budget and standard store brands’ growth slows, premium store brands return to growth

Volume sales improvingU.K. Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

Ongoing Shift to Value Channels, overall frequency down

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Italy Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

Gain in optimism beginning to be reflected in spending

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Spain Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

All indicators show that Brazil has regained levels prior to the crisis. The outlook for investment is optimistic: The infrastructure package for FIFA 14 and

Olympics 16, pre-salt, Madeira River hydroelectric - Belo Monte, represent a considerable investment for the next 5 ~ 10 years

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Brazil Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Consistent volume and value sales gains of +5%, rebound in optimism

India Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

While retail sales are still relatively flat, growth is now apparent in Modern Trade outlets which may be the first sign

of an FMCG sales recovery in China

China Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Total FMCG enjoyed a positive growth of 1.4% in period ending Sep 2009 mainly driven by Food & Beverage categories who rebounded this month

while including the effects of Ghost Festival. The outperformance in Modern trade mainly driven by Food categories while Non-Food grew at a steady pace; however, Food categories underperformed in General Trade while

Non-Food grew even more driven by Drug stores

Taiwan Summary

Aug09

Sep09

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Apr09

May09

Jun09

Jul09

Nielsen Market Index Volume*

Nielsen Market Index Value**

Are consumers moving to Store Brands?

Are shoppers shifting to value channels?

Are retailers selling more on promotion?

Are consumers shopping more frequently?

Are consumers spending more per trip?

Nielsen Global Consumer Confidence^

*Nielsen Market Index Volume defined as unit change vs. YAGO**Nielsen Market Index Value defined as dollar change vs. YAGO^ Nielsen Global Consumer Confidence measure is from 10/09 and is benchmarked vs. the Global Confidence avg. of 86

Very Strong Growth: >= +5%

Growth: between +1 and + 4%

Neutral: between -1 and +1%

Negative: between -1 and -4%

Very Negative: <= -4%

Hong Kong Summary

Total FMCG sustained a mild growth. Baby categories continued to outgrow other categories given the strong surge

in IMF (Infant Milk Formula) supported by purchase from Mainland China.

United StatesJames Russo, james.russo@nielsen.comTodd Hale, todd.hale@nielsen.com

Western EuropeJean-Jacques Vandenheedejean-jacques.vandenheede@nielsen.com

Jonathan Banksjonathan.banks@nielsen.com

CanadaCarman Allison, carman.allison@nielsen.com

RussiaNatalia IgnatyevaNatalia.ignatyeva@nielsen.com

BrazilMargarita ZanellaMargarita.zanella@nielsen.com

Tatiana VillarinhoTatiana.Villarinho@nielsen.com

LATAMEva Gonzales, Eva.Gonzales@nielsen.com

IndiaJayashree JanardhananJayashree.Janardhanan@nielsen.com

ChinaPhoebe Lamphoebe.lam@nielsen.com

TaiwanCheryl WenCheryl.wen@nielsen.com

Hong KongAcky Chanacky.chan@nielsen.com

Nielsen Global BuzzChelsea PetersChelsea.Peters@nielsen.com

Shobhana Srinivasan, Shobhana.Srinivasan@nielsen.com

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