nielsen national readership survey - · pdf filereadership survey q4 2013 – q3 ......
TRANSCRIPT
18
NIELSEN NATIONAL READERSHIP
SURVEY
Q4 2013 – Q3 2014 NEWSPAPER COMPARATIVES
NEWSPAPER REPORT - NATIONAL
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 11,405 11,395 11,408
DAILY NEWSPAPERS – METROPOLITAN:
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
190 197 213
5.3% 5.5% 6.0%
*Average Issue Readership is sometimes described as the number of people who read a "typical
issue" within the issue period. The average issue readership for newspapers is built using readership
of days read over the past week.
For more information on these definitions please contact Nielsen.
Year on Year
comparison
3,579 3,579
This figure is the amount of people in New
Zealand over the age of 15.
It tells us that there were 3.5 million people in
New Zealand in the period
Q4 13 - Q3 14 (Oct 13 - Sep 14)
This is the latest measurement period Q4 13 -
Q3 14 (Oct 13 - Sep 14)
Previous readership release
period
HOW TO READ THIS DOCUMENT
3,540
NEWSPAPER A
This figure is the number of
people (190,000) over the age of
15 that read a typical issue of
Newpaper A in the latest
readership period Q4 13 – Q3 14.
2 NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - NATIONAL
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 11,405 11,395 11,408
DAILY NEWSPAPERS – METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
451 470 487
12.6% 13.1% 13.8%
82 87 81
2.3% 2.4% 2.3%
190 197 213
5.3% 5.5% 6.0%
183 189 196
5.1% 5.3% 5.5%
86 83 97
2.4% 2.3% 2.8%
DAILY NEWSPAPERS - SUMMARY:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
1,287 1,334 1,411
36.0% 37.3% 39.8%
894 922 971
25.0% 25.8% 27.4%
497 521 554
13.9% 14.5% 15.6%
2,074 2,161 2,243
58.0% 60.4% 63.4%
1,564 1,631 1,689
43.7% 45.6% 47.7%
796 835 869
22.2% 23.3% 24.6%
THE DOMINION POST
ALL METROPOLITANS (WEEKLY COVERAGE)
ALL REGIONAL DAILIES (INCL. WAIKATO
TIMES WEEKLY COVERAGE)
ALL METROPOLITANS
ALL REGIONAL DAILIES (INCL. WAIKATO
TIMES)
ALL DAILIES (WEEKLY COVERAGE)
THE PRESS
OTAGO DAILY TIMES
ALL DAILIES
THE NZ HERALD
3,579
WAIKATO TIMES
3,5403,579
NEWSPAPER TOPLINES
Copyright © 2014 The Nielsen Company 3
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
157 167 183
4.4% 4.7% 5.2%
367 367 398
10.2% 10.3% 11.2%
329 349 369
9.2% 9.7% 10.4%
36 37 44
1.0% 1.0% 1.3%
FORTNIGHTLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
72 58 59
2.0% 1.6% 1.7%
195 201 180
5.4% 5.6% 5.1%
47 48 36
1.3% 1.3% 1.0%
MONTHLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
34 32
1.0% 0.9%
35 40 41
1.0% 1.1% 1.2%
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
NATIONAL BUSINESS REVIEW
DAIRY NEWS
RURAL NEWS
OTAGO SOUTHLAND FARMER
CENTRAL DISTRICTS FARMER
WAIKATO TIMES FARMER
4 NIELSEN NATIONAL READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
347 374 412
9.7% 10.5% 11.6%
330 334 345
9.2% 9.3% 9.7%
355 374 407
9.9% 10.5% 11.5%
278 281 313
7.8% 7.8% 8.8%
384 393 394
10.7% 11.0% 11.1%
303 311 336
8.5% 8.7% 9.5%
318 319 351
8.9% 8.9% 9.9%
48 48 59
1.3% 1.3% 1.7%
356 378 414
9.9% 10.6% 11.7%
266 277 304
7.4% 7.7% 8.6%
127 129 136
3.5% 3.6% 3.8%
214 214 206
6.0% 6.0% 5.8%
SUNDAY (UNDUPLICATED)
CANVAS (UNDUPLICATED)
TIMEOUT (UNDUPLICATED)
WEEKEND MAGAZINE (UNDUPLICATED)
LIVING (UNDUPLICATED)
ELEMENT (UNDUPLICATED)
VIVA (UNDUPLICATED)
YOUR WEEKEND (UNDUPLICATED)
TRAVEL (UNDUPLICATED)
THE BUSINESS (UNDUPLICATED)
WAIKATO TIMES MOTORTIMES
(UNDUPLICATED)
BITE (UNDUPLICATED)
Copyright © 2014 The Nielsen Company 5
NEWSPAPER REPORT - NORTHERN
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 5,987 5,968 5,948
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
434 451 467
22.4% 23.3% 24.4%
82 87 81
4.3% 4.5% 4.2%
96 103 124
5.0% 5.3% 6.5%
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
100 110 123
5.2% 5.7% 6.4%
189 188 187
9.8% 9.7% 9.8%
306 322 346
15.8% 16.6% 18.1%
1,936 1,936 1,911
THE NZ HERALD
WAIKATO TIMES
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
6 NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - CENTRAL
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (TOTAL 15+): 784 784 779
SAMPLE SIZE (15+) 2,602 2,614 2,601
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
177 183 192
22.5% 23.3% 24.6%
156 160 175
19.9% 20.4% 22.5%
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
28 30 27
3.5% 3.9% 3.5%
80 88 101
10.2% 11.2% 12.9%
NEWSPAPER REPORT - SOUTHERN
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 2,816 2,813 2,859
DAILY NEWSPAPERS - METROPOLITAN
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
183 189 196
21.3% 22.0% 23.1%
86 83 97
10.1% 9.7% 11.5%
163 172 175
19.0% 20.0% 20.6%
OTAGO DAILY TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
THE DOMINION POST
850859859
THE PRESS
Copyright © 2014 The Nielsen Company 7
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
30 27 32
3.5% 3.1% 3.8%
98 91 110
11.4% 10.6% 13.0%
NEWSPAPER REPORT - AUCKLAND
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 3,383 3,377 3,353
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
314 324 334
27.9% 28.7% 30.1%
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
69 71 79
6.1% 6.2% 7.1%
140 137 138
12.4% 12.1% 12.5%
221 233 242
19.6% 20.6% 21.8%
1,129 1,129 1,109
SUNDAY NEWS
SUNDAY STAR TIMES
THE NZ HERALD
SUNDAY STAR TIMES
HERALD ON SUNDAY
SUNDAY NEWS
8 NIELSEN NATIONAL READERSHIP
COMMUNITY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
579 577 603
51.3% 51.1% 54.4%
699 704 731
61.9% 62.4% 65.9%
37 39 38
3.2% 3.4% 3.4%
14 14 13
1.2% 1.2% 1.2%
80 82 94
7.1% 7.2% 8.5%
59 66 64
5.2% 5.8% 5.8%
71 71 65
6.3% 6.2% 5.9%
141 141 136
12.5% 12.5% 12.3%
19 18 19
1.7% 1.6% 1.7%
9 10 7
0.8% 0.9% 0.7%
100 105 114
8.8% 9.3% 10.3%
54 50 45
4.8% 4.5% 4.1%
99 90 116
8.8% 7.9% 10.5%
NATIONAL FIGURES - AUCKLAND COMMUNITIES:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
583 582 626
16.3% 16.3% 17.7%
704 710 756
19.7% 19.8% 21.4%
62 64 67
1.7% 1.8% 1.9%
54 51 35
1.5% 1.4% 1.0%
9 16 27
0.2% 0.4% 0.8%
NORTH SHORE TIMES
NOR-WEST NEWS
EAST & BAYS COURIER
WESTERN LEADER
FAIRFAX SUBURBAN GROUP (COMBINED
AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
FRANKLIN COUNTY NEWS
NOR-WEST NEWS
PAPAKURA COURIER
EASTERN COURIER
MANUKAU COURIER
NORTH HARBOUR NEWS
FAIRFAX SUBURBAN GROUP (COMBINED
AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
AUCKLAND CITY HARBOUR NEWS
CENTRAL LEADER
Copyright © 2014 The Nielsen Company 9
NEWSPAPER REPORT - HAMILTON
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 618 614 596
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
16 15 18
11.6% 10.9% 12.7%
41 42 44
29.5% 30.0% 32.0%
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
4 5 7
2.8% 3.6% 5.2%
9 8 13
6.3% 5.5% 9.3%
COMMUNITY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
68 70 80
48.5% 50.0% 58.1%
49 48 52
34.9% 34.0% 37.6%
140 140 138
SUNDAY NEWS
SUNDAY STAR TIMES
HAMILTON PRESS
HAMILTON NEWS
WAIKATO TIMES
THE NZ HERALD
10 NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - WELLINGTON
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 1,046 1,032 1,043
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
108 112 121
33.8% 34.8% 38.0%
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
7 8 8
2.2% 2.6% 2.5%
43 43 53
13.3% 13.5% 16.5%
COMMUNITY NEWSPAPERS
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
185 193 187
57.6% 60.1% 58.6%
70 72 66
21.7% 22.3% 20.9%
40 40 34
12.5% 12.5% 10.8%
34 33 30
10.4% 10.4% 9.4%
64 67 73
19.9% 20.8% 23.0%
THE DOMINION POST
SUNDAY NEWS
SUNDAY STAR TIMES
CENTRAL COMMUNITY NEWSPAPERS (WC)
THE HUTT NEWS
UPPER HUTT LEADER
WELLINGTONIAN
KAPI-MANA NEWS
321 321 319
Copyright © 2014 The Nielsen Company 11
NEWSPAPER REPORT - CHRISTCHURCH
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 1,140 1,148 1,181
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
128 133 139
40.9% 42.4% 44.6%
WEEKLY NEWSPAPERS
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
9 9 18
2.7% 2.9% 5.9%
47 44 51
14.8% 14.0% 16.5%
COMMUNITY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
122 129 137
38.9% 41.1% 44.1%
111 117 123
35.2% 37.4% 39.5%
93 100 106
29.7% 31.9% 34.2%
133 136 133
42.4% 43.3% 42.7%
314 314 311
THE STAR (WEEKLY COVERAGE)
THE STAR MIDWEEK
THE STAR WEEKEND
THE PRESS
SUNDAY NEWS
SUNDAY STAR TIMES
CHRISTCHURCH MAIL
12 NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - DUNEDIN
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s)
(TOTAL 15+):
SAMPLE SIZE (15+) 416 419 397
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
48 49 54
47.0% 47.9% 54.1%
WEEKLY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
2 3 4
1.5% 3.2% 4.3%
13 14 13
12.9% 13.9% 13.0%
COMMUNITY NEWSPAPERS:
Average Issue Readership
CMI CMI CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
53 53 54
51.9% 52.1% 53.7%
SUNDAY STAR TIMES
THE STAR (DUNEDIN)
102 101
OTAGO DAILY TIMES
SUNDAY NEWS
102
Copyright © 2014 The Nielsen Company 13
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing and
consumer information, television and other media measurement, online
intelligence and mobile measurement. Nielsen has a presence in
approximately 100 countries, with headquarters in New York, USA and
Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2014 The Nielsen Company. All rights reserved. Nielsen and the
Nielsen logo are trademarks or registered trademarks of CZT/ACN
Trademarks, L.L.C. Other product and service names are trademarks or
registered trademarks of their respective companies. 14/7395
14 NIELSEN NATIONAL READERSHIP