nieto senetiner. overview estate vineyards among the oldest in the region leader in malbec and...

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NIETO SENETINER

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Page 1: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

NIETO SENETINER

Page 2: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

OVERVIEW

• Estate vineyards among the oldest in the region

• Leader in Malbec and Bonarda• Sustainable vineyard and

winemaking practices

120 Years of Tradition and Prestige

In 1888, Italian immigrants planted the first vines in the Vistalba Valley, Luján de Cuyo district, Mendoza. Originally the vineyards consisted of different European varietals, but over time, Malbec and Bonarda dominated the landscape of Vistalba´s vineyards. Now, 120 years later, shoots from mother vines continue producing groundbreaking wines.

Page 3: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

MENDOZA, ARGENTINA

Largest wine producing region in Latin American

Accounts for nearly 80% of Argentina’s total wine production

High altitudes create unique microclimates

Hot, desert-like climate during the day, cool nights

Andes Mountains provide indigenous irrigations systems via melted snow

Page 4: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120
Page 5: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

LUJÁN DE CUYO

Located in the upper Mendoza Valley

Appellation officially established 1993

Known as the “Primera Zona” for producing high quality grapes

Key varietals: Malbec, Cabernet Sauvignon, Chardonnay, Torrontés

Alluvial soils with sandy or stony surfaces

High altitudes with vineyards around 3,280ft.

Page 6: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

ESTATE VINEYARDS

Alto Agrelo Vineyard • Planted in 2005• 3,500 ft. in elevation

Vistalba Vineyard • Planted in 1900• 3,300 ft. in elevation

Agrelo Vineyard • Planted in 1900• 3,100 ft. in elevation

Page 7: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

VINEYARD MAP

Page 8: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

SUSTAINABILITY

Sustainable winemaking and viticulture practices

First Argentine winery to receive ISO 9002 certification in 2002

Adhere carefully to energy conservation

Utilize wastewater recycling

Use grape skin compost, soil tilling, and manual weed removal

Page 9: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

WINERY

Established in 1888

Located in the Luján de Cuyo sub region of Mendoza

1,000 acres of proprietary-owned vineyards

State-of-the-art bottling facility

Winery room has over 700 oak barrels

Dedicated to high-end premium wines

Considered one of the top wineries in Argentina

Page 10: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

WINERY

Page 11: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

WINEMAKING

Roberto Gonzalez, Head Winemaker• Bachelor’s & Master’s degrees in

Oenology and Agronomy• MBA in Management & Planning • Became chief winemaker in 1999• Consulting winemaker Paul

Hobbs

Uses only natural yeasts, minimum SO2 and no acidifications

Constant improvement of winemaking processes

Pride in maintaining the excellence and identify of each varietal

Page 12: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

WINES

Camila TierMalbec, Cabernet Sauvignon

Nieto Senetiner Tier Malbec, Bonarda, Cabernet Sauvignon, Torrontés Pinot Noir

Don Nicanor Tier Malbec, Red Blend (Malbec, Cabernet Sauvignon, and Merlot)

Terroir Blend100% Malbec from 3 premier vineyards

Comparative Set:Don Miguel Gascon, Trivento, Norton, Alamos

Page 13: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

OVERVIEWNEW PACKAGE – NIETO TIER

• New label

• Screw cap

• Wood box introduction

• Now shipping

Page 14: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

OVERVIEWADVERTISING

• Wine Enthusiast

• South America Bookazine (October)

• November Best Buy

• December Top 100

• The Somm Journal

• October

Page 15: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

OVERVIEWDISTRIBUTOR INCENTIVE

“PATH TO THE ANDES”• Goals to be based on

new distribution and on-premise placements

• Create brand ambassadors

• Tentative Jan/Feb start

• Tentative 90-120 days

• Details TBD

Page 16: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

OVERVIEWOFF-PREMISE

• Available by request

• Camila or Nieto focus

• “Distinguished by Nature” theme

• Coupons

Sample Layouts

Page 17: NIETO SENETINER. OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120

SUPPORT MATERIAL

• Brand

Presentation

• Brand Brochure

• Brand One Pager

• Fact Sheets

• Acclaim Fliers

• Estate Maps

• Tasting Kits