nieto senetiner. overview estate vineyards among the oldest in the region leader in malbec and...
TRANSCRIPT
NIETO SENETINER
OVERVIEW
• Estate vineyards among the oldest in the region
• Leader in Malbec and Bonarda• Sustainable vineyard and
winemaking practices
120 Years of Tradition and Prestige
In 1888, Italian immigrants planted the first vines in the Vistalba Valley, Luján de Cuyo district, Mendoza. Originally the vineyards consisted of different European varietals, but over time, Malbec and Bonarda dominated the landscape of Vistalba´s vineyards. Now, 120 years later, shoots from mother vines continue producing groundbreaking wines.
MENDOZA, ARGENTINA
Largest wine producing region in Latin American
Accounts for nearly 80% of Argentina’s total wine production
High altitudes create unique microclimates
Hot, desert-like climate during the day, cool nights
Andes Mountains provide indigenous irrigations systems via melted snow
LUJÁN DE CUYO
Located in the upper Mendoza Valley
Appellation officially established 1993
Known as the “Primera Zona” for producing high quality grapes
Key varietals: Malbec, Cabernet Sauvignon, Chardonnay, Torrontés
Alluvial soils with sandy or stony surfaces
High altitudes with vineyards around 3,280ft.
ESTATE VINEYARDS
Alto Agrelo Vineyard • Planted in 2005• 3,500 ft. in elevation
Vistalba Vineyard • Planted in 1900• 3,300 ft. in elevation
Agrelo Vineyard • Planted in 1900• 3,100 ft. in elevation
VINEYARD MAP
SUSTAINABILITY
Sustainable winemaking and viticulture practices
First Argentine winery to receive ISO 9002 certification in 2002
Adhere carefully to energy conservation
Utilize wastewater recycling
Use grape skin compost, soil tilling, and manual weed removal
WINERY
Established in 1888
Located in the Luján de Cuyo sub region of Mendoza
1,000 acres of proprietary-owned vineyards
State-of-the-art bottling facility
Winery room has over 700 oak barrels
Dedicated to high-end premium wines
Considered one of the top wineries in Argentina
WINERY
WINEMAKING
Roberto Gonzalez, Head Winemaker• Bachelor’s & Master’s degrees in
Oenology and Agronomy• MBA in Management & Planning • Became chief winemaker in 1999• Consulting winemaker Paul
Hobbs
Uses only natural yeasts, minimum SO2 and no acidifications
Constant improvement of winemaking processes
Pride in maintaining the excellence and identify of each varietal
WINES
Camila TierMalbec, Cabernet Sauvignon
Nieto Senetiner Tier Malbec, Bonarda, Cabernet Sauvignon, Torrontés Pinot Noir
Don Nicanor Tier Malbec, Red Blend (Malbec, Cabernet Sauvignon, and Merlot)
Terroir Blend100% Malbec from 3 premier vineyards
Comparative Set:Don Miguel Gascon, Trivento, Norton, Alamos
OVERVIEWNEW PACKAGE – NIETO TIER
• New label
• Screw cap
• Wood box introduction
• Now shipping
OVERVIEWADVERTISING
• Wine Enthusiast
• South America Bookazine (October)
• November Best Buy
• December Top 100
• The Somm Journal
• October
OVERVIEWDISTRIBUTOR INCENTIVE
“PATH TO THE ANDES”• Goals to be based on
new distribution and on-premise placements
• Create brand ambassadors
• Tentative Jan/Feb start
• Tentative 90-120 days
• Details TBD
OVERVIEWOFF-PREMISE
• Available by request
• Camila or Nieto focus
• “Distinguished by Nature” theme
• Coupons
Sample Layouts
SUPPORT MATERIAL
• Brand
Presentation
• Brand Brochure
• Brand One Pager
• Fact Sheets
• Acclaim Fliers
• Estate Maps
• Tasting Kits