nigel camp pdf creating video content on a budget 21 06-2014-brit_mums live 2014
DESCRIPTION
How to shoot and edit videos on your smartphone and tell create video stories, with tips from BritMums Live speaker Nigel CampTRANSCRIPT
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Hands - on Video Session
By Nigel Camp
#BritmumsLive
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4
www.devilboyproductions.com
@nigelcamp
Blog - www.thevideoeffect.tv
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Part 1 – Essential Equipment
• Video mistakes – What not to do
• Video equipment
• Two point lighting basics
• Camera positioning basics
Part 2 - Storytelling
• Planning tips to improve your video
• Basic Camera Shots
• What’s your story? (exercise)
• Post production tips
Session Overview
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Video mistakes
• Environmental Noise – Distracting sound in the
background
• Wrong audience ? – Who are they, where do they
live, what are their hobbies.
• Create a video with no purpose – What’s your
story?
• Topic is not researched – Example, travel video
with wrong information provided
• No energy behind the camera – Energy equals
engagement
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Video mistakes – What not to do
• Props left in camera view - Unnecessary props
from the camera shot may ruin the shot.
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Video mistakes – What not to do con’t
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• No time spent editing your project
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• Inappropropriate Dress – Make sure you dress
for your audience
• Wrong film environment – Choose a suitable
location
Suited up Training Gear
Video mistakes – What not to do con’t
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Video equipment
• Smart phone
• Lighting
• Lapel microphone
• iPhone 1/8 inch microphone adapter
• Tripod
• Mobile Phone Holder
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Video equipment
• Recording quality
– Use YouTube as a resource to check quality
– Professional/consumer reviews and online
footage
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Editing equipment
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• Cloud based editing
software
YouTube Editor
• Phone / Tablet based
editing software
Apple’s iMovie
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Two point lighting basics
• Key Light vs. Fill Light
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Camera positioning basics
• Camera Angle – Child Vs Authority
Authority vs. Child
Pay attention to the camera angle
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Hands - on Video Session
Part 2 - By Nigel Camp
#BritmumsLive
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Part 1 – Essential Equipment
• Video mistakes – What not to do
• Video equipment
• Two point lighting basics
• Camera positioning basics
Part 2 - Storytelling
• Planning tips to improve your video
• Basic Camera Shots
• What’s your story? (exercise)
• Post production tips
Session Overview
11
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Planning tips to improve your video12
• Script– What do you want to say?
• Shoot locations – (Mood = right environment)
• Visuals – Additional footage, voiceovers, images
• B-ROLL – supplemental or alternate footage
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Basic Camera Shots
Establishing Shot
Use these shots to help establish where
the story is taking place. For example, a
video promoting a musician may use an
establishing shot of a festival tent venue
to set the story up.
Wide Shot
Wide shots shoot at a wide angle and will
help establish the framework of scenes
(where, what, when), setting the video in
the right environmental context.
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Basic Camera Shots
Close-up
Close-up shots focus on the face, or
another part of the subject, taking up the
entire frame of the shot.
Pan Shot
A pan shot shows
what is to the right or
left of your subject.
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What’s your story?
• Who are your characters? Presenter, Rock
Legend, venue
• What is the story about? Tribute to Rock
legend ‘ ABC ‘ performs his last concert at
Glastonbury
• What are the film locations? Glastonbury
grounds, tent grounds
• List any extra visual info such as pictures,
charts or graphs - None
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What’s your story?16
Who are your characters? Presenter, Rock Legend, venue
What is the story about? Tribute to Rock legend ‘ ABC ‘ performs his last concert at Glastonbury
What are the film locations? Glastonbury grounds, tent grounds
List any extra visual info such as pictures, charts or graphs - None
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Post production
• Lower Third - A professional touch often seen in
television new productions and documentaries.
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Post production tips con’t
• Music – Music equals memory and emotion
• Transition and Special effects – Link each scene
professionally. Avoid gimmicky transitions
Layer 2
Layer 1
Layer 1
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Post production tips con’t
• Brand – Let your brand introduce your video
• Average Shot Length (ASL) – Maintain audience
interest
• Spell check
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Post production tips con’t
• Call to action details- Company information,
social media
Call to action details
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Exercise (in teams) - What’s your story?
• Who are your characters?
• What is the story about?
• What are the film locations?
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Links
Video tips
The Video Effect – www.thevideoeffect.tv
Lighting
Rotolight - www.rotolight.com
Smartphone Tripod
Breffo Spiderpodium Flexible Grip/Mount - http://ow.ly/y80rb
Joby GripTight GorillaPod - http://ow.ly/y80EL
Royalty Free Music
Premium Beat - www.premiumbeat.com
Royalty Free Images
Dreamstime - www.dreamstime.com
Istockphoto - www.istockphoto.com
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4
www.devilboyproductions.com
Blog - www.thevideoeffect.tv
@nigelcamp
Thanks