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NIGHT TIME EconomyatMurthal, haryana

Presented by-Sunit Mondal

introductionAlso known as Foodie Heaven.Feel-good Punjabi fare of Paranthas, Lassi, Dal Makhni and Shahi Paneer.Places for a Sunday brunch or for a late dinner post party-hopping.An array of Chinese/Continental fare added too.60 km from Delhi.

A glimpse of Murthal, haryana

Segmenting

targeting

positioning

Physical environment

USP

SWOT ANALYSISSTRENGTHS

We provide various kinds of food selection for customer to choose.We offer reasonable rate with our variety of dishes.We provide customers with good hospitality.We operate 24 hours for customer to order any time as they wish.

WEAKNESS

As our restaurant operates 24 hours, it is hard to us to find skilled chef to work at night shift.Another aspect of weakness is that our restaurant already offers a product already available on the market.

OPPORTUNITIESA new office complex development is opening nearby.A new housing development is being built nearby.Introducing non veg dishes to attract more customer.

THREATSIf the operating costs are set to increase, we might pay more to those costs and as a result, revenue may be less. Political Disturbances.

Review of customers

FACebook page

conclusionPositive vibes.Recognition in NCR and other parts of India.Quality of food are good.Prepared with Organic Ingredients.Outings for the youth, couples, family.