nintendo needs a hit in a hurry ba 499 current event chelsea smith kevin stone
TRANSCRIPT
Nintendo Needs a Hit in
a Hurry
BA 499 Current EventChelsea Smith
Kevin Stone
Summary Increased use of games on
mobile devices Projected net lose of $838 million Wii U to go on sale in late 2012 Sales of video games decreased by 5% Shift towards multipurpose devices
Nintendo Success of the Wii 3DS portable handhelds New Wii U
Touchscreen controller More interaction between user & system Wireless credit-card reader
Implications of Wii U Benefits
A new gaming system for Nintendo Match competitors strategy
Issues Not an innovative system Quality does not match competitors
Discussion Questions How many people would buy this new
system?
Will the Wii U be successful enough to save Nintendo?
If the Wii U is not successful, what will happen to the company next?
Works CitedEdwards, Cliff, and Naoko Fujimura.
"Nintendo Needs a Hit in a Hurry." Businessweek - Business News, Stock Market & Financial Advice. 02 Feb. 2012. Web. 03 Feb. 2012. <http://www.businessweek.com/magazine/nintendo-needs-a-hit-in-a-hurry-02022012.html>.