d University of South Florida

MS in Marketing

Brand Manager

Marketing Director

Brand Strategist

Digital Marketing Coordinator

Marketing Specialist

Media Relations Coordinator Sales Consultant Marketing Research Analyst

Media Planner

Social Media Marketing Manager

Powered by Analytics • Driven by Creativity

Marketing careers are some of the most exciting in business. To succeed in today’s market place, firms must have deep insights into their customers’ hearts and minds and develop strategies to leverage these insights to create unique customer value. A Master of Science in Marketing provides students with the skill sets and competencies to use analytical and creative techniques to discover customer insights, create great customer value and develop executable marketing strategies that succeed in the marketplace.

For the professional currently employed in marketing, an MS in Marketing offers the opportunity to enhance overall knowledge skills and abilities together with in-depth preparation in specialized marketing areas including analytics and branding. Those seeking to prepare for a career in marketing will obtain a solid graduate-level introduction to the field.

The MS in Marketing from the USF Muma College of Business is a highly interdisciplinary program. Students can take courses from information systems, statistics, psychology, anthropology and communications to complement their marketing training. Some of the marketing areas covered in the program include sensory marketing, reverse supply chain, sustainable marketing and innovation.

The program was designed by world class faculty in collaboration with global industry leaders such as Nielsen, IBM, Raymond James and others to meet industry needs.

About the Program

Why a Master’s Degree in Marketing?

Marketing is such a diverse field. I decided to pursue an MS in Marketing to further develop my analytical skills. Focusing on the digital aspect of marketing will help me keep up with the fast changing pace of technology.

“ “

- Erika Troconis ‘16 MS in Marketing

Required Courses

Foundation Courses

Elective Courses

The MS in Marketing is preparing students for the job market today and tomorrow through its digital, analytical, creative and innovative orientation. “

- Paul Solomon, Professor

“Incoming students who do not have a business degree from an AACSB accredited institution will be required to complete the foundation courses listed below. Students with a business degree from an AACSB accredited institution may be waived after a review of prior coursework.

• Managerial Decision Analysis• Marketing Management

• Creativity in Marketing • Consumer Behavior Insights• Digital Marketing• Marketing Analytics• Marketing Strategy

Students can select a marketing area of emphasis by completing three courses from any of the following areas:

Required Courses (15 credit hours)

Areas of Emphasis Courses (9 credit hours)

Students must also take two electives from the choices below, along with extra courses from the areas of emphasis:• Lean Six Sigma• Improvisation• Negotiating Agreements & Resolving Conflict• Sales Force Management• Special topics courses offered periodically• Courses from other specializations• Outside electives - any 6000 level graduate course for 3 hours (e.g., appropriate courses from anthropology, psychology, etc.)• Practicum

Elective Courses (6 credit hours)

Marketing Analytics• Research for Managers• Data Visualization • Logistical System Analytics• Data Base Management • Project Management • Sports Analytics

Digital Marketing & Brand Management• Digital Media and E-Commerce • Brand Management• Promotion Management• Special Topics in Digital Marketing• New Product Development • Innovations in Marketing

Supply Chain Management• Logistics & Physical Distribution Management• Supply Chain Management• Logistical Systems & Analytics • Database Management• Engineering The Supply Chain• Enterprise Resource Planning & Business Process

Muma College of Business • 4202 E. Fowler Ave., BSN 3403, Tampa, FL 33620

Phone: (813) 974-3335 • Email: bsn-mba@usf.edu • Web: business.usf.edu

The MS in Marketing program uses a portfolio approach: the strength of each applicant is determined based on the entire application, including prior college level academic performance. GMAT scores are preferred but GRE, MCAT, LSAT, and PCAT scores are accepted, TOEFL scores (for international students only). Additionally, two letters of recommendation, a résumé, and a statement of purpose are required. Applicants with three years of relevant professional work experience or those who have a USF Tampa bachelor’s degree with a cumulative GPA of 3.5 or greater may request waiver of the GMAT requirement.

Admission Requirements

USF and the Muma College of Business offer a number of scholarships, graduate teaching assistantships, tutoring opportunities, and Student Excellence Grants to Tampa students. Please visit the USF Financial Aid website at www.usf.edu/finaid for other sources of financial assistance.

How to Apply

Financial Assistance

Applications are submitted online at grad.usf.edu and are evaluated as they are received. Admissions decisions are usually made within four weeks. Non-USF transcripts must be submitted with application. Application deadlines are

Please contact International Services at global.usf.edu/is for more information on international requirements.

Domestic: June 1International: June 1

Domestic: October 15 International: September 15

SpringFall