Revolution

No. 96 – 3rd Quarter 2015

Digital Revolution

BOX

02–03 model box

EDITORIAL

DEAR READERS

How will production look in the future?

What processes will be used to meet the demands of the market?

This is an important question at a time in which industry in Switzerland, and Europe as a whole, is facing constant challenge. Concepts such as Production 4.0 and Lean Production are developments which can act as signposts for manufacturing. Here at Model, they have meant taking a new direction in our operations, and rethinking the economic and ecological aspects of our work in a different context. Businesses in Europe, and around the world, use much the same machines and manufacturing processes to produce packaging.

Packaging itself, meanwhile, has contin-ued to evolve over time, adapting to its market conditions and generating new impetus for manufacturing as a whole. And now comes a world first – a digital revolution?

A revolution it is indeed. The symbiosis of digital and analogue printing produces im-pressive results that are brought to life in the form of packaging and displays. Our investment in the new generation of digi-tal printing technology is driving us to re-model our existing manufacturing pro-cesses. This technology produces printed images in a completely new way, but that’s not all – it is changing the entire ar-chitecture of corrugated board.

Contactless and at intoxicating speed, a waterfall of tiny droplets of ink falls onto the substrate and combines with it to pro-duce a unique print product. Each and every fibre of the paper exudes enthusi-asm, innovation, energy, environmental consciousness and a love of detail. It is that which enfolds your product. Truly revolutionary, isn’t it? Decide for yourself. Wishing you the courage to embark on new paths, and every success.

Edoardo FinottiHead of ProductionModel AG

03 Editorial 04–05 A world first in digital printing 06–09 Innovation, courage and pioneering spirit 10 Digital pre-press 11 Colour management 12-13 The new digital printing technology – a brief guide 14-15 Interview, Josef Arnold, Dumet AG 16 The next generation 17 World of Cardboard – Pioneers in digital printing 18-19 packshop.com – now with responsive design / Publication details

Mr Bobst, when did BOBST start working with Model?

Our companies first started working to-gether in 1932, when BOBST sold an ini-tial press to Model. This proved so suc-cessful that Model bought a second BOBST press in 1938, namely an AV2/700 (an autovariable for printing and cutting classic boxes inline) for the Otto Model company in Weinfelden. This press was sold in 2000.

What values are at the heart of this coopera-tion?

Our two companies have worked together for more than eight decades in a relation-ship based on openness, mutual trust, and a shared pioneering spirit. Thanks to frank discussions and our willingness to listen to the needs of clients such as Model, BOBST has been better able to respond to market developments. While the relationship has not been without its difficulties, we have always been able to find solutions, and there has always been tremendous respect on both sides. As a family business, we also share the desire to take our passion and develop it into

something for the next generation and our employees. We have thus always been able to harness our strong values and the shared will to take on risks, and continue to do so in 2015. Your company profile describes innovation as being part of your DNA, stating that BOBST offers solutions that enable clients to achieve their goals. Which objectives will this new model make possible?This technology heralds a new business model for packaging. It can be compared to the smartphone revolution in the tele-communications sector. Since these new technologies have emerged, the tele-phone has never been the same, and user behaviour has been turned on its head! Digital printing will be equally revolution-ary for the packaging industry. These new technologies will completely transform the digital packaging supply chain. The combination of flexibility, high print quality and creativity will also enable our clients to offer new services to brand owners.

Why have you invested so much in digital printing?BOBST continually invests in innovations, sometimes with great success, other times less so. That is what being a busi-

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A world first in digital printingBOBST is the world’s leading supplier of equipment and services to packaging and

label manufacturers in the folding carton, corrugated board and flexible materials

industries.

Founded in 1890 by Joseph Bobst in Lausanne (Switzerland), BOBST is present in more than 50 countries and has 11 production facilities spread across 8 countries. In 2014, the Group employed more than 4800 per-sons and had a turnover of CHF 1.3 billion.

With over a century of experience in packaging production technologies, BOBST has a portfolio of equipment solutions ranging from independ-ent machines to fully integrated lines and custom designs. All offer the rigorous quality and high performance needed by manufacturers of packaging and labels.

We had the opportunity to interview Jean-Pascal Bobst.

ness is really about. As regards digital printing, we started with technological de-velopment and applications as far back as 1998. From 2009 onwards, we were con-vinced that the technology was suffi-ciently advanced for us to offer our cus-tomers an industrial solution. With Model, we’ve now got the proof! Did you always feel this was the right move?There’s no such thing as the “right” time for innovation, given that it always also en-tails high costs and considerable risk. That said, with such new development, it is es-sential to catch exactly the right moment – if you’re too late or too early, it’ll be des-tined to fail. This is precisely what makes a market leader: taking risks at the right time, even though we sometimes fail. When did BOBST decide to put these presses into production?After a three-year test phase we decided to focus on corrugated board, followed by compact carton and flexible materials. We therefore decided in 2012 to build four presses as a pilot series for corrugated board. What was the motivation behind this?We rank among the global market leaders in flexo printing. We therefore have a very good understanding of the opportunities in the corrugated sector and our view is that inkjet technology is ideal for printing on corrugated board.

The new inkjet technology delivers vivid col-ours and one of the highest print resolutions available. Why did you choose Kodak for the printing technology, and what advantages does this offer?The technology we chose offers key ad-

vantages for corrugated board applica-tions: Kodak’s Stream Inkjet Technology makes it possible to achieve higher speeds (200 m/min), a performance un-paralleled on the market. This is a contact-less form of printing, and the inks are also water-based, which is perfect for food-compliant uses. The press can handle sheets up to a maximum width of 1.3 m, which is unique and crucial to the convert-ing process. Kodak, BOBST’s partner, has developed a technology that can meet the requirements of this market. How did you select the partners to be given the privilege of carrying out the initial tests? We were looking for family businesses with an entrepreneurial and innovative spirit – companies with a vision for the corrugated board industry and digital ap-plications. This new technology calls for people who know how to push bounda-ries, and who understand the untapped potential of digital printing.

Are there particular reasons for giving Model pole position?We wanted to have the first three presses in Europe, and specifically close to our R&D facility to aid further development and support. In the prototype phase, we need to be able to respond very quickly and effectively. The Model and Bobst families have built up a very good relation-ship in recent years. Daniel Model quickly realised that this would be a game changer for Switzerland, and especially for the cor-rugated board industry, and he wanted to be in the vanguard of this revolution. We are very proud and appreciative of that.

To close, we’d like to touch on the difficult currency situation for manufacturers in

Switzerland. How are international develop-ments affecting your outlook?Switzerland is in a very difficult situation, and the whole country is suffering as a result. The biggest threat is that of insidi-ous deindustrialisation, which could see 10%, 20% or even more of the mechani-cal engineering industry being based out-side Switzerland within a few years. Ac-cording to Swissmem’s current data, around 30% of companies in the sector will suffer losses in 2015, which highlights the vulnerability of Swiss industry.

But it is important not to focus on the negatives, and instead to stand up for Switzerland as a location, and defend our knowledge and innovation. How? By step-ping up efforts to create an optimal oper-ating environment (taxes, flexible working arrangements, support for innovation (Swiss Commission for Technology and Innovation CTI), etc.). Training such as pro-fessional apprenticeships should be made possible, and more emphasis placed on the fundamental values that drive Switzer-land’s success, such as precision, profes-sionalism and creativity. BOBST is intro-ducing measures to ease cost pressure while still remaining in Switzerland, since we believe in the country as a competitive location for industry, especially with a view to the next generation.

Jean-Pascal Bobst, Member of

Group Executive Committee,

CEO, BOBST Group SA

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Innovation, courage and pioneering spirit

Dr Model, where do you find the courage to make decisions like that?In this case it stems from the fundamental belief that the immense and lasting improvements in computer technology, above all with regard to processing power, will also lend significant impetus to digital printing.

What prompted you to take this bold step and invest in the initial beta version of the new BOBST press?We already have several years’ experience in digital printing, and were there-fore virtually waiting for this quantum leap in pro-ductivity. When BOBST launched its Geneva pro-ject, we were in the infor-mation loop from a very early stage. This fuelled our enthusiasm for the change.

Who or what won you over?The facts are convincing in their own right – precise printed images, short set-up times, high productivity – while BOBST itself im-presses with its outstand-ing commitment, visible expertise, and a relation-ship of trust.

How fundamentally will the new BOBST press change the packaging market, and why?Client-side demand was previously shaped by re-strictions and the laws of manufacturing. Examples include lead times owing to pre-press preparations, print technology determin-ing the strength parame-ters and surface character-istics of the paper, large runs delivering low prices and resulting in high stor-age volumes. This has now changed: lead times are contracting (provided the

print data quality is ade-quate), the choice of mate-rial is based primarily on the strength requirements of the product to be packed and logistics, and you now only produce what you ac-tually need.

You say you are convinced that digital printing will change the entire production process, and with it the sup-ply chain, and that a total cost approach is therefore needed more now than ever before. Supply chain is a term that is often bandied about, but it is now coming alive. The purchasing price – which people put too much stock in – is back where it be-longs, namely as an ele-ment in the total cost chain. Good product man-agers already know this, but are not always able to convince others.

Will this have implications for cooperation with brand owners/clients? We simulate overall prod-uct appearance at the POS for them, but it’s going be-yond that. Brand owners themselves are now begin-ning to engage in topical and personal communica-tion with clients, through to “Happy Birthday” wishes. We are running test orders here in Weinfelden to show customers specifically how their ordering behaviour can be realigned with new ideas and objectives.

For an innovation such as BOBST’s GENEVA I to even make it into the production

line, it takes equally forward-looking packaging manufac-turers who have the cour-

age to take the lead.

Dr. Daniel Model, CEO and

Chairman, Model Group

The digital revolution also poses an interesting challenge for the Model sales team.

Christoph Haefeli, Head of Sales at Model AG (Switzerland), what fundamental changes will the new technology entail for brand owners?

Large print runs and the associated high storage costs will become a thing of the past, and there will be a ground-breaking change in lead times. Brand owners will be able to change packaging designs in much shorter cy-cles, without needing to have the corresponding print tools (plates, stereotypes, etc.) made.

It has become even more important to provide very pre-cise print data that meets the specific requirements. The new technology exposes the slightest deviations and er-rors in this data. This can result in higher costs over the medium to long term, but in the ideal scenario it will gen-erate savings and shorter times to market. The changes inherent in digital printing technology offer massive cost advantages for products driven by the dynamics of the POS and marketing, or in the case of products used for sales support.

What does this mean for Sales?It gives us a lot of pleasure, generates enormous enthu-siasm, and also means we have to enhance services and support accordingly. And on top of this, we have to get this sense of enjoyment across to our clients.

Why should a brand owner change over to the new print process?Delivery times are slashed and flexibility increased be-cause the tools that are needed for conventional printing processes are no longer required. For the first time, cus-tomers can opt for shorter order intervals and change their print designs more frequently without worrying about print tool costs. Precise batch production, allowing storage volumes to be reduced, as well as focused deliv-eries, are all advantages from the total cost of ownership (TCO) perspective. All of this hinges on a willingness to let go of the past.

Always up to dateDigital printing is exciting in terms of efficiency and opens up new marketing opportunities. Products are always up to date: the client sends the print data, the order is pro-duced swiftly and delivered directly. Marketing activities can now be launched that were once impractical.

Personalised printing, customisation – everything is pos-sible. Every single sheet that is printed can be printed differently. We therefore need partners that can see the market opportunities and want to seize them. The digital printing press gives our clients enormous scope in their marketing activities. They can now order products in a process that is unique in terms of speed and individuali-sation. We have never had solutions like that before.

Christoph Haefeli, Head of Sales

and member of the Executive

Board, Model AG

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Edoardo Finotti, as Head of Production at Model AG (Switzerland) you submitted the investment application for this new printing technology. Why? We have been active in the field of digital printing technology for many years. For me, it was only a matter of time before this process developed further into larger print runs for the corrugated board indus-try. It therefore makes sense to have the third generation of digital printing presses at Model AG.

When did you begin to address the issue of digital printing for large print runs?Some years ago, from the first investment in our digital printing system.

Why have you opted for the BOBST solution?Because there’s currently no other com-parable solution on the market for digital mass production in the corrugated board industry.

What makes BOBST so speciall?BOBST is the global market leader in our sector, and has a wealth of experience with corrugated board. The entire material handling process is based on a range of existing solutions that BOBST has built at other plants, and this is one of the most important elements in this digital printing press.

What was the biggest challenge you faced in this project?The machine as a whole is huge, and thus takes up a lot of space. Incorporating it properly in the material flow called for ex-tensive changes in terms of both building and structures. Achieving all this while maintaining round-the-clock operations with no downtime was quite a challenge. The digital printing press uses CMYK, with-out any special colours. As you said at the press event: “With CMYK we cover 80% to 85% of the colour gamut”. In our experience, we can also print diffi-cult brand colours, and our clients are then amazed at how well we can replicate them. At present, varnishing takes place in a downstream process, but a varnishing module for the digital printing press is cur-rently in development.

When will this module be delivered?In the first quarter of 2016.

What sets the new digital press apart from the solutions available on the market to date?The GENEVA I is a fully automatic press using a water-based printing technology for the personalised mass production of digital print products, delivering unprec-edented print quality (600 x 900 dpi). It

It’s official: since 5 June 2015 the beta version of the BOBST GENEVA I digital press

– a world first – has been fully integrated into Model’s production process at Wein-

felden.

offers crystal-clear print images, and also stands out in terms of productivity with an incredible speed of 200 m/min.

Is there any quality certification in the digital printing area?Yes, Model is the first Swiss corrugated board manufacturer to receive PSD (Pro-cess Standard Digital) certification. This certification for large-scale digital produc-tion defines and guarantees clearly struc-tured data handling and data management procedures within the overall process. Model can thus meet the ever-increasing demands of the market.

And what advantages does PSD certifica-tion offer branded goods manufacturers?Stable and efficient processes throughout the chain, coupled with transparency, se-curity and stability in the quality of the print products.

Kodak’s Stream Inkjet Technology is ground-breaking. What advantages does this new technology offer when it comes to printing packaging?Compared with flexo printing, Stream Inkjet Technology has the advantage of being a contactless form of printing – it no longer matters what the grammage of the linerboard is, or which corrugated paper is used. This approach turns our entire pro-

cess on its head. Before we worked from the basis of the print image, and chose the appropriate material. Now the pri-mary focus is clearly on stability, and on what is needed for the product in question.

What does that mean for clients who opt for this printing process?It gives them packaging solutions that are perfectly matched to their requirements, both economic and environmental.

Edoardo Finotti, Head of

Production and member of the

Executive Board, Model AG

The engine driving packaging development

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COLOUR mAnAgEmEnT

digital pre-press The basis for brilliant results

Thomas Roeder, what does colour management entail?One of the foremost aims in the printing industry is to achieve the best possible rendering of colour. In other words, a colour should look exactly the same at every stage of the process – from template or data capture to the display on an output device or printing. In many cases, this in-volves several colour gamuts. For instance, a picture taken on a digital camera in the RGB colour gamut may be intended for printing in the CMYK colour gamut using standard offset technology. Output devices such as monitors, proofing and printing machines have a variety of col-our reproduction properties. And that’s where colour management comes in. It takes the colour characteristics of the output device into account to work out how to achieve the best possible colour fidelity across the different pieces of equipment.

Special coloursSpecial colours pose an additional challenge for colour management. In the printing industry, they are usually based on standards such as

Thomas Roeder, what chal-lenges did the new digital printing technique pose for you and your team?

Digital printing is nothing new in itself. We’ve been using this kind of technol-ogy for years and have con-tinued to develop digital solutions in our packaging printing operations. The new digital printing press sets new standards in terms of its speed and precision. In particular, the fast pace at which orders

are printed has presented us with a few challenges. This revolutionary machine processes data at blistering speed and needs to be fed data constantly. This means we have to be just as quick in pre-paring it at the digital pre-print stage.

To what extent has it changed the ICC’s workflows?The biggest change goes hand in hand with digital printing’s greatest strength: analogue printing plates are no longer needed. That means we don’t lose any

time producing them. The print data is sent to the digital press within seconds and the order can get started right away. Any modifications needed for substrate properties (the characteristics of the base material onto which images will be printed) can be made very quickly.

On placing an order, customers deliver their data to the ICC – what process steps follow before the finished goods are delivered?The first thing we do is take a close look at the data and check it for completeness. We call this the “data check” step. Next comes the print approval process in which the data is prepared and a PDF of the printed design is sent to the customer for sign-off. As soon as we receive their ap-proval we start to lay out the print sheets. We refer to this as the “evaluate and re-peat” stage. And, in the case of digital printing, the job is now ready to print.

What service and support does your team offer in relation to data management?Huge breakthroughs in digitisation mean that data management is becoming more and more important within the industry and holds enormous potential. We are currently working with an ingenious FTP

upload system. We’re in the process of developing a comprehensive data man-agement system for our customers that will enable both sides to exploit the full potential of digitisation.

Stream Inkjet Technology is a new, contactless digital printing method. What does

it mean for the pre-press process for corrugated board?

Thomas Roeder, Head of

Innovation and Competence

Center (ICC), Model AG

Colour gamuts

Visible Color Gamut

Pantone Color Gamut

RGB Color Gamut

CMYK Color Gamut

Pantone, HKS and RAL. Some of these special colours are noted for their particular purity, brilliance or metallic effect and are therefore mostly used “directly”, in their pure form, as an addition to the base colours. The challenge facing colour management is to achieve maxi-mum colour fidelity when proofing these special colours and, if desired, to convert them into the four subtractive primaries (CMYK).

Colour management plays an important role at Model as several sites use a number of the most common printing techniques (offset, flexo and digital printing) simultaneously, calling for a professional approach.

To achieve optimum print results we put our trust in high-quality sys-tems to support us in the creation, controlling and recalibration stages of colour management. Our services also include a true-colour simula-tion of the various printing methods in the form of a printing proof. The use of proofs reduces print approvals and colour matching to a mini-mum, which helps keep efficiency high. All our profiles and print output conform to ISO standards. This enables us to deliver consistent print quality and high colour fidelity.

The new digital printing technology – a brief guide:

ÃÃ Can now be used for large print runs ÃÃ Fast: 200 m/min ÃÃ No stereotype costs or storage ÃÃ Print only as much as you need ÃÃ No proof sheets requiredÃÃ No redundant stocks from old promotions ÃÃ Speed to market – always up to date ÃÃ Lead times of only a few days

Interested?Get in touch with your Model customer advisor on +41 71 626 71 11,or mail us at info.ch@modelgroup.com

ÃÃ Flexible thanks to lean processes ÃÃ New flute geometry/flute architecture ÃÃ Contactless printing ÃÃ Inline colour management ÃÃ Water-based, food standards-compliant inksÃÃ Personalisation means perfectly targeted packaging ÃÃ Once-impractical marketing activities now possible

InTERVIEW

display and shelf-ready packaging

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Mr Arnold, How did Dumet AG get involved with packaging olives in Switzerland? It all began in 1975. In his previous profession as a police-man, Ueli Dubs, the founder of the company, helped a Greek citizen in his naturalisation process in Switzerland. He became fascinated by the man’s business and soon realised that he would like to try his hand at producing olives in pouches for the Swiss market. No sooner said than done. Today Dumet AG is the market leader in Swit-zerland and a successful exporter to Germany, Austria and Canada.

Where did your passion for high-quality olives come from?I myself have only been with Dumet AG for eight years, but I have been involved with foodstuffs since I was little. I grew up in a catering family and before joining Dumet AG I was involved in the wine business, so I’ve always been surrounded by first-class products.

For those who are not yet familiar with them, what makes Cielos so special, what are they precisely?Cielos are a genuine Swiss innovation. After a four-year development stage, we came up with an olive in a crispy shell. Not only did we have to develop an extremely com-plex recipe but also the machinery for production. Cielos are air-dried olives in a crispy rice flour shell. We’re start-ing with four flavours: the classics paprika and sour

Dumet AG imports first-class olives, packages them in pouches and distributes them

worldwide. It commissioned Model to develop and produce a display that can be set

up in a matter of seconds, as well as with creating shelf-ready packaging that fa-

cilitates efficient shelf-stacking and easy product removal.

Josef Arnold, Managing Director,

Dumet AG

cream and onion, the trendy chilli lemongrass, and an in-novative pizza variety.

How did the idea come about?Ueli Dubs was driven by the vision of an olive where the inside was soft and the outside crispy. This gave rise to a research project with the Zurich University of Applied Sciences in Wädenswil. The first prototypes were devel-oped based on a feasibility study and the results of the project, and then we developed them further in-house until they reached market maturity.

Why did you decide on Model?Model helped us to develop a simple and reliable shelf tray. In addition, we also needed a special display (as the second point of sale) for the market launch, which could be assembled simply and efficiently: for an SME with 20 employees that’s an absolute must. The professional and needs-oriented consultancy service and implementation process made it easy for us to decide to work with Model.

What do you expect from your packaging supplier?They have to understand us, identify with the product and our customers, and be prepared to go through one, two or several “rounds” before the final product is really right for us. Also, it’s important to us that our supplier should be flexible with regard to order volumes and spe-cific quantity requests.

Why Model?We felt that Model had the enthusiasm and commitment to offer us the “Dumet” solution. We were able to work on the main points together with Model until everyone was satisfied. I would also like to point out that we never heard the words “that’s not possible” from Model.

What are your requirements for both packaging solutions?Shelf-ready packaging: simple, robust, reliable and cost effective!

Display: simple to assemble, efficient and reliable!

How well were you supported during the project?First impressions and the type of support at the begin-ning are deciding factors in whether we envisage a closer collaboration or not. Support at Model is excellent: on-site from Mr. Stäheli and in the office from Ms. Wiederkehr. We always get the feeling that they are 100% with us all of the way.

We have cheered them on throughout their training, and wish them every happi-ness and success in achieving their per-sonal and professional goals. With a mark of 5.2, Digital Media Designer Justine Schedler was the year’s top apprentice in the whole of Canton Thurgau. Congratulations on your outstanding exami-nation results! Justine – what’s your advice for those soon facing their final apprentice-ship exams?Thank you very much for the congratula-tions! There were a number of factors, I think. The voluntary preparation course was very helpful with the practical finals. It was also good to be prepared at an early

stage, as you cover quite a lot of material over the four-year apprenticeship. Finally, an internship in an offset printing works just before the exams really helped to get me ready, especially where the practical work was concerned.

You had an initiation ceremony according to the old book-printing tradition: you were surprised by your colleagues, tied up and led to the village fountain. To make your baptism official, they set you on a wet sponge and then threw you into the cold water. What do you make of all that?I think it’s great that the tradition still sur-vives in the graphic design sector today. I was lucky that it was sunny on my initia-

tion day, so it was actually quite nice to cool off (laughs).

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THE nEXT gEnERATIOn

Celebrating success

Back row: Philippe Brunella, Logistician EFZ, Victor

Gandara, Flexographic Printer EFZ,

Roman Meusburger, Packaging Technologist EFZ,

Janine Bader, Management Assistant EFZ, Justine

Schedler, Digital Media Designer EFZ, Diana Egli,

Management Assistant EFZ, Fatmir Rahimi,

Logistician EBA

Front row: Hekuran Rashiti, Packaging Technologist

EFZ, Nderim Kastrati, Packaging Practitioner WS,

Astrit Mazreku, Packaging Practitioner WS (l-r). Not

pictured: Stefan Burgener, Management Assistant

EFZ, Alec Henry, Packaging Technologist EFZ

Twelve trainees, six career paths, great pride. Congratulations to all our trainees on their success. We are proud that the major-

ity of this young talent will be remaining with the company.

WORLD OF CARDBOARD - PiOneeRs In DIgITAL PRInT Ing

Flexible promotion optionsTwo special editions were added to the Trojka vodka line over the sum-mer. Available for only a limited period, these products were the perfect match for digital printing. There were no costs for producing stereo-types, and the die-cutting tools from the existing range could be reused.

The engine driving packaging developmentThis beer packaging, which represents a V8 Scania engine, was used for the first time at the Trucker Festival in Interlaken. The strong double flute gives the necessary stability, while digital printing enabled the image to be amended as required at no additional cost.

Convincing argumentsMuch more brilliant colour and high-definition images prompted this customer to switch to the new digital printing technology. He also ap-preciates being able to produce a precise number of different images, and the rapid-response marketing campaigns that this permits.

Presentation packaging (SRP)The easily removable perforated sections transform this protective transport packaging into high-impact presentation packaging in one sim-ple move.

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mODEL Ag AT EAsyFA IRs

Many thanks to the following for their contributions

and images:

Jean-Pascal Bobst, BOBST SA

Josef Arnold, Dumet AG

DIWISA Distillerie Willisau SA

Scania Schweiz AG

Rimuss- und Weinkellerei Rahm AG

Chocolat Bernrain AG

Model Box

Model Group customer magazine

Volume 26, published 3 times a year

© Model AG, Marketing & Communications, 2015

modelgroup.com

Editors

Iris Brugger, iris.brugger@modelgroup.com

Stefanie Schawalder,

stefanie.schawalder@modelgroup.com

Model AG, CH-8570 Weinfelden

T +41 (0) 71 626 71 11

Design

cocomu gmbh, CH-6300 Zug

www.cocomu.ch

Printing

medienwerkstatt ag, ch-8583 sulgen

www.medienwerkstatt-ag.ch

PUBL ICAT IOn DETA ILs

More user-friendlyThe new layout is focused entirely on improving user-friendliness. The navigation structure is intended to help users to find products, not sim-ply search for them. The basket and navigation menu appear on screen at all times, so there is no wasting time going backwards and forwards between pages. In addition, users can now filter out sector-specific products and attributes, in addition to larger groups of products. The new shopping list function makes collective orders easier by saving a list of what users need. This new search function, offering a whole range of filter options, enables packshop.ch to deliver just the hits that the user is looking for.

Live chat with customersThe webshop is based on Magento Enterprise software and linked di-rectly to Model’s own SAP system. This means that the customer can be shown individual customisable products. Fast, efficient processing by Logistics saves even more time in the ordering process.

Any questions? Our Pack Shop staff will be happy to answer these in real time using the new addition to our service: the live chat function.

The new packshop.com online shop has been programmed

using responsive web design (RWD). This means that it responds to

the qualities of the device being used (smartphone, PC or tablet), and

presents the website in the best possible way, significantly improving

usability. This new application makes packshop.com a pioneer in

packaging sales.

Now with responsive design

PACKsHOP.COm

modelgroup.compackshop.com