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COMPREHENSIVE, DEFENSIBLE POLICY AND DAILY TRAINING C O M P R E H E N S I V E , D E F E N S I B L E P O L I C Y A N D D A I LY T R A I N I N G | L E X I P O L . C O M

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How Not to Speak to the Media

Presented by:

Gordon Graham

Frank Cowan

COMPREHENSIVE, DEFENSIBLE POLICY AND DAILY TRAINING

We help law enforcement agencies reduce liability

and effectively manage their policy content

150+ state-specific policies and daily training

Automatic policy updates

Easy-to-use, web-based platform and mobile app

Used by more than 2,700 public safety agencies in

29 states

www.lexipol.com

About Lexipol

http://www.lexipol.com/

COMPREHENSIVE, DEFENSIBLE POLICY AND DAILY TRAINING 3

Disclaimer

The materials provided in this webinar are for general

informational and educational purposes only. The

materials are not intended to be and should not be

considered legal advice or opinions. You should not

act upon any information presented without first

seeking legal counsel on your specific matter.


Presenters

Gordon Graham

Attorney and Risk

Management Expert

Graham Research Consultants

Co-Founder, Lexipol

Frank Cowan

Freelance Photojournalist

Former Police Officer and

TV Reporter


Introduction

X Risk Management Tragedy


In the News

“Man fatally shot by Santa Maria police after lunging at officers with a knife” Santa Maria Times Gina Kim July 20, 2016


POLICY

TRAINING

PLANNING

Media Relations


Policy

Establishes accountability

Stresses importance of fast response

Provides clear direction on who can speak to the media

Provides clear direction on release of information on personnel and staff


Public Information Officer

Designate a PIO, no

matter how small your

agency

Develop a PIO team of

trained individuals

Those filling the PIO

role should be:

-Smart

-Media savvy

-Professional


Training

Formal training for PIO – 40-hour course

Informal training for chief, others who will/might talk with media (PIO trains others)

Training topics include: news conferences, one-on-one interviews, on-camera etiquette, general communications skills


Planned News Conferences

Never speak

extemporaneously

Know what you can

say, what you can’t

Get your statement

vetted

Ensure all details

are accurate

Questions?


Off-the-Cuff Interviews

Never say “no

comment”

Prepare and perfect

a general message

for these situations

Know how to create

a sound bite without

saying much


Politics/Relationships

It IS political

How will you counter political pressure?

Don’t fight those who are against you—align with your supporters


Work at the Speed of Social Media

Need to be fast

But also accurate

New media creates

new challenges

But also new options


10 Rules for Crisis Communications

#1 • Develop a policy, a plan and a team.

#2

• News and social media don’t play by rules. Plan and act accordingly, but within your policy and plan.

#3 • Build interview and communications

skills through formal training.

#4

• Designate a PIO (staff the function). Remember: The PIO spot is not the dumping ground for the sluggos and malcontents.



#5

• Know when to use a prepared statement and when you can answer questions.

#6 • Develop a strong, cohesive

message.

#7 • It’s all political—deal with it.

#8

• Don’t battle special interest groups. Focus on your supporters and allies.



#9

• Move at the speed of social media.

#10 • If you have time to

think, use it.

Note: These

two rules

are not

contradictory!


Subscribe to Today’s Tip

Presented by Gordon Graham, Lexipol’s

co-founder and nationally recognized

speaker on risk management

2–3-minute videos

Practical thoughts on public safety

risk management, best practices and

critical issues

Informative and entertaining

Great for roll-call training!

Subscribe free of charge on our website:

www.lexipol.com

http://www.lexipol.com/


For More Information

www.lexipol.com/media-relations-webinar -10 Rules handout

-Sample Media Relations Policy

-Daily Training Bulletins focused on the communicating with the

media

-Presentation slides

-Recording of webinar

Questions?

Shannon Pieper, Director of Marketing Communications

949/276-9938 • [email protected]

http://www.lexipol.com/media-relations-webinar





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no comment: how not to speak to the media · never speak extemporaneously know what you can say,...

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