no-fail strategies for fan and follower acquisition
Post on 17-Oct-2014
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MASTERMINDS
NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION
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MASTERMINDS
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STRONGWELCOME TABS
MASTERMINDS
STRONG WELCOME TABS//
MASTERMINDS
STRONG WELCOME TABS//
MASTERMINDS
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TELLYOUR CUSTOMERS
MASTERMINDS
TELL YOUR CUSTOMERS ON PROPERTY//
Include vanity URL on everything
forget modesty
braggingEmbrace
Join us on facebook atfacebook.com/BoomtownNewOrleans
Must be 21. 2011 Pinnacle Entertainment, Inc. All rights reserved.
BTNO-10515-Facebook_poster.indd 1 3/15/11 6:22 PM
MASTERMINDS
TELL YOUR CUSTOMERS ON PROPERTY//
Include vanity URL on everything
Signage
MASTERMINDS
TELL YOUR CUSTOMERS ON PROPERTY//
Include vanity URL on everything
Signage
Marquee graphics
MASTERMINDS
TELL YOUR CUSTOMERS ON DATABASE//
Email blast
MASTERMINDS
TELL YOUR CUSTOMERS ON DATABASE//
Email blast
Direct mail
JUMP ON THE FANWAGONfor your chance to win big!
MASTERMINDS
TELL YOUR CUSTOMERS MASS MARKET//
Web graphic
MASTERMINDS
Web graphic
Print ads
Entertainment. It happens here.
Tickets based on availability. Schedule subject to change. 2011 MGM Resorts International. All rights reserved. Gambling problem? Call 1.888.777.9696
Winning. It happens here.| For tickets, call 888.747.7711 or visit goldstrike.com
facebook.com/GoldStrikeTunica twitter.com/GSTunica
Im Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike.
(plus tax)$2995
(plus tax)$2495
EnTERTAInMEnT
Gabby JohnsonOct. 6 - 8
Thu. - Sat. 9 P.M. - 2:30 A.M.
Trigger ProofOct. 12 - 15 Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M.
______________________
Job #: GS-12793
Client: Gold Strike
Title: Oct. Combo Ent Ad
Publication: Memphis Flyer
Color: 4/c
Trim: 9.35 x 12.4
Bleed: 0______________________
Date: 9/22/11
SAT., nOv. 26 8 P.M.Millennium Theatre
FRI., nOv. 11 9 P.M.Millennium Theatre
Lee Greenwood
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
TELL YOUR CUSTOMERS MASS MARKET//
MASTERMINDS
Emailblast
Directmail
Webgraphic
Printads
Entertainment. It happens here.
Tickets based on availability. Schedule subject to change. 2011 MGM Resorts International. All rights reserved. Gambling problem? Call 1.888.777.9696
Winning. It happens here.| For tickets, call 888.747.7711 or visit goldstrike.com
facebook.com/GoldStrikeTunica twitter.com/GSTunica
Im Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike.
(plus tax)$2995
(plus tax)$2495
EnTERTAInMEnT
Gabby JohnsonOct. 6 - 8
Thu. - Sat. 9 P.M. - 2:30 A.M.
Trigger ProofOct. 12 - 15 Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M.
______________________
Job #: GS-12793
Client: Gold Strike
Title: Oct. Combo Ent Ad
Publication: Memphis Flyer
Color: 4/c
Trim: 9.35 x 12.4
Bleed: 0______________________
Date: 9/22/11
SAT., nOv. 26 8 P.M.Millennium Theatre
FRI., nOv. 11 9 P.M.Millennium Theatre
Lee Greenwood
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
Entertainment. It happens here.
Tickets based on availability. Schedule subject to change. 2011 MGM Resorts International. All rights reserved. Gambling problem? Call 1.888.777.9696
Winning. It happens here.| For tickets, call 888.747.7711 or visit goldstrike.com
facebook.com/GoldStrikeTunica twitter.com/GSTunica
Im Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike.
(plus tax)$2995
(plus tax)$2495
EnTERTAInMEnT
Gabby JohnsonOct. 6 - 8
Thu. - Sat. 9 P.M. - 2:30 A.M.
Trigger ProofOct. 12 - 15 Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M.
______________________
Job #: GS-12793
Client: Gold Strike
Title: Oct. Combo Ent Ad
Publication: Memphis Flyer
Color: 4/c
Trim: 9.35 x 12.4
Bleed: 0______________________
Date: 9/22/11
SAT., nOv. 26 8 P.M.Millennium Theatre
FRI., nOv. 11 9 P.M.Millennium Theatre
Lee Greenwood
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
TELL YOUR CUSTOMERS MASS MARKET//
MASTERMINDS
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GET YOUR CUSTOMERS TO
TELL OTHERS
MASTERMINDS
GET NOTICED// Optimize for Edge Rank
MASTERMINDS
GET NOTICED// Optimize for Edge Rank
Familiarity Photos
Videos Links
MASTERMINDS
GET NOTICED// Optimize for Edge Rank
MASTERMINDS
GET THEM TALKING// Ask questions
MASTERMINDS
GET THEM TALKING// Get them involved
Were giving our fans the power ... Check out our slot poll and let us know which game you would like to see! - 2 minutes ago
MASTERMINDS
GET THEM TALKING// Get them involved
MASTERMINDS
GET THEM TALKING// Get them involved
MASTERMINDS
UTILIZE FACEBOOKS FEATURES// Sharing button
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UTILIZE FACEBOOKS FEATURES// Tagging friends
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GIVE THEM AN
INCENTIVE
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GIVE AWAY PRIZES// Standard giveaway
MASTERMINDS
GIVE AWAY PRIZES// Standard giveaway
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GIVE AWAY PRIZES// Points-based giveaway
More entries for social action
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GIVE AWAY PRIZES// User-generated content
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GIVE AWAY PRIZES// Tiered giveaway
MASTERMINDS
GIVE AWAY PRIZES// Tiered giveaway
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GIVE AWAY PRIZES// Leverage Entertainers
MASTERMINDS
GIVE AWAY PRIZES// Leverage Entertainers
MASTERMINDS
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FACEBOOK ADS
MASTERMINDS
ADVERTISING COST OF SOCIAL MEDIA VS. OTHER MEDIUMS
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:30 TV
:60 Radio
Traditional Online
Facebook Ads
$9
$11
$2.50
$0.57
$3.70
$1.08
Medium CPM CPC
TV Radio Interactive
MASTERMINDS
WHAT THEY LOOK LIKE//
Title
MASTERMINDS
WHAT THEY LOOK LIKE//
Title Body Copy
MASTERMINDS
WHAT THEY LOOK LIKE//
Title Body Copy Image
MASTERMINDS
WHAT THEY LOOK LIKE//
Title Body Copy Image Social Endorsement
MASTERMINDS
TARGETING//
Location, Language, Education and Work
Age, Gender, Birthday and Relationship Status
Likes and Interests
Friends of Connections
Connections
MASTERMINDS
TARGETING//
MASTERMINDS
TARGETING//
MASTERMINDS
MASTERMINDS
RETWEET AND WIN//
MASTERMINDS
SECRET PASSWORD//
MASTERMINDS
NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION
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