no passing the buck bruce dupree, glenda freeman, maggie lawrence
TRANSCRIPT
NO PASSING THE BUCK
Bruce Dupree, Glenda Freeman, Maggie Lawrence
Extension Communications & Marketing
10 full time staff members Publishing News and public affairs Video production
2 part time art designers No department head
Buckmasters, Ltd.
Nation’s largest deer hunting association More than 200,000 members 3 print magazines 2 television shows Extensive website Annual expo & trade show
When Worlds Collide
When Worlds Collide
• ACES signs sponsorship agreement with Buckmasters in early May.
When Worlds Collide
• ACES signs sponsorship agreement with Buckmasters in early May.
• Extension Communications gets first look at contract Thursday, May 30.
When Worlds Collide
• ACES signs sponsorship agreement with Buckmasters in early May.
• Extension Communications gets first look at contract Thursday, May 30.
• First deliverable due less than one week later
What Buckmasters Wanted & When
Six full-color, full-page magazine ads First one due June 3
Color logos and taglines for television shows Due June 3
New member guide ad Due June 3
Three 30-second commercials Due June 28
Three feature stories for Buckmasters magazine First Due July 10
What Else Buckmasters Wanted
Digital ads multiple sizes
Alabama Extension exhibit for expo Publications & other giveaway items Retractable banners
4-H activities for expo youth area Support materials Retractable banners
Plastic bags Giveaway item for expo
What Extension Communications Accomplished
What Extension Communications Accomplished
What Extension Communications Accomplished
What Extension Communications Accomplished
How We Got It Done
Drafted a point person to work with Extension Administration
Established leaders for different elements of campaign
Brainstormed together Divided tasks Worked with a single Buckmasters
contact Documented, documented, documented
Strategy is Replicable
NO PASSING THE BUCK
Bruce Dupree, Glenda Freeman, Maggie Lawrence