no place like home annual report 2012
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annual report for fictional shoe company, No Place Like HomeTRANSCRIPT
contents
no place like home
annual report 2012heels, and wedges and flats, oh my!
contents
3 Y pay no attention to the woman behind the shoesmeet our chief executive officer
5 Y heels and wedges and flats, oh my!our products
7 Y we’re not in philadelphia anymoreour new company headquarters
9 Y it was really no miracle. what happened was just this...facts & figures
12 Y over the rainbownew locations
1
pay no attention to the woman behind the shoes
YYYYY
meet our chief executive officer
3
Hello friends and shareholders and colleagues,
I am Rebecca Hassler, CEO and cofounder of
no place like home, a dynamic, fashion-forward
women’s teleportation footwear company.
In 2003, I paired with one of my dearest
friends, Andrew Blenheim, who is a talented engineer.
Together, Andrew and I began no place like home, designing and engineering the shoes ourselves. We
built our company from the ground up and were
eventually able to market our unique creations.
Still a relatively new company, no place like home has
established itself while proving its innovation and
dedication to style.
2012 was a great year for the company, as we
saw unprecedented growth. Please refer to our facts &
figures for financial statistics. We also saw the launch
of a new business partnership, changed locations, and
began selling our shoes at other fine retailers.
Wherever your travels take you, remember, there’s
no place like home.
Rebecca HasslerChief Executive Officer, no place like home
Chief Executive Officer Y Rebecca HasslerChairman of the Board Y Dylan Kindler-FosterTechnology Innovation Chief Y Andrew Blenheim, Jr.Human Resources Manager Y Arianna MackayPresident of External Affairs Y Jack WatersPresident of Internal Affairs Y Olive April BrandicourtConcept & Design Manager Y Kathryn MarrenDirector of Finances, Business & Marketing Y J. Klein
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no place like home ◊ 2009
heels and wedges and flats, oh my!
YYYYY
our products
5
This year, no place like home saw the
release of our most popular and best-
selling style to date! The Betsy™,
pictured left, is a stylish, practical model
that has won the hearts of millions.
Betsy™ comes in a variety of color and
styles and is our most efficient shoe
it terms of transportation. Best of all,
Betsy™ will take you where you need to
be in an average of three minutes.
In addition to the Betsy™, this year, no
place like home introduced Karina™,
Lucielle™, Cadence™, Autumn™,
Charlotte™, and Amelie™.
These new styles were met with great
success, and joined the other styles in
no place like home’s permanent collection.
In addition, this year no place like home paired with Sandra Choi to design a
limited edition collection.
contents contents
we’re not in philadelphia anymore
YYYYY
2012 was an exciting year for
no place like home. Due to internal
growth as well as the finances to
make such a move possible, we left
Philadelphia and moved to our new
home in fabulous, bustling New
York City! We will still maintain our
Philadelphia location as a primary
retail venue.
You can now visit us at:
148 Wooster Street
New York, New York, 10012
our new company headquarters
7
maps courtesy of google.com
Our new corporate headquarters, pictured above, is now located in New York City.
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it was really no miracle. what happened was just this...
YYYYY
facts & figures
9
Net Sales
Cost of goods sold (Notes 8 and 23)
Gross Profit
Selling, general and administrative expenses
Income from operations
Non-operating income (expense) - net (Note 24)
Income from continuing operations before income tax
and minority interest
Income tax expense
Income from continuing operations before minority interest
Minority interest
Income from continuing operations
Discontinued operations, net tax of $0 (2001), $1 (2000) (Note 3)
Income before cumulative effect of change in accounting principles
Cumulative effect of change in accounting principles,
net tax of $6 (2002), $4 (2001) (Note 7)
Net income
Earnings per common share (Note 20):
Basic
Income from continuing operations
Discontinued operations
Cumulative effect of change in accounting principles
Net income per share
Diluted
Income from continuing operations
Discontinued operations
Cumulative effect of change in accounting principles
Net income per share
Consolidated Statements of Income(United States Dollars in Millions, except per share data) year ended December 31
2012
$14,074.
12,743.
1,331.
592.
739.
(255.)
484.
(104.)
380.
(102.)
278.
--
278.
(23.)
$255.
$2.90
--
(.24)
$2.66
$2.88
--
(.24)
$2.64
2011
$11,484.
10,521.
963.
436.
527.
(263.)
264.
(68.)
196.
(72.)
124.
3.
127.
7.
$134.
$1.73
.04
.10
$1.87
$1.72
.04
.10
$1.86
2010
$9,667.
8,984.
683.
387.
296.
(225.)
71.
(12.)
59.
(37.)
22.
(10.)
12.
--
$12.
$.34
(.15)
--
$.19
$.34
(.15)
--
$.19
The accompanying notes are an integral part of these consolidated financial statements.
facts & figures
10
Financial Highlights
Total Revenue ($ millions) Total Cash Flow from Operations ($ millions)
Total Operating Income ($ millions) Total Cash Flow ($ per share)
2008 2009 2010 2011 2012
1000
800
600
400
200
0
250
200
150
100
50
0
500
400
300
200
100
0
1.25
1.00
0.75
0.50
0.25
0
2008 2009 2010 2011 2012
2008 2009 2010 2011 20122008 2009 2010 2011 2012
532629
584
721
966 234
209
149
125114
0.840.93 0.95
1.09 1.09393
314
257250250
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YYYYYover the rainbow
new locations
12
To close out a fantastic year, no place like home decided it was time to
expand. In addition to the no place like home megastore now located in New York
City and the original retail location in Philadelphia, no place like home operates retail
locations in Boston, Providence, and Washington D.C.
This year, no place like home and the East Coast are no longer mutually
exclusive. To meet growing demands, we expanded to locations across the United
Sates and now operate stores in Miami, Chicago, Los Angeles, and Seattle!
Boston
ProvidenceNew York CityPhiladelphia
Washington, D.C.
Miami
Chicago
Seattle
Los Angeles
