No Smoking Day 2014

Developing the themeCecilia Farren

11/04/23 www.gasp.org.uk +44(0)117 955 0101

No Smoking Day 2014

V is for

Very successfulValidatedVictoriousVividVast

…VICTORY

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V for Victory

• Word ‘Victory’, - success, conquest, triumph, battle, vanquish over addiction

• Two fingers, strong non-verbal gesture – V for Victory – Crushing cig packet – Finger and hand gestures

• Letter V …. • Crushed cigarette pack

– Photo opps– Plain packaging campaign– Challenges

• BHF ‘Fight for every heart beat’ links with ‘Victory’

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Victory (from Latin victoria)

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Strong feelings of elation and celebration Victory of good over evil is a recurring theme in mythology and fairy tales.

Applied to warfare and success achieved in combat, after military operations or, by extension, in competition

NSD: Aim

• Stop smoking advice• Stalls and displays• Events and activities• Media coverage and (broadcast,

print, social media, newsletters)

• Helping people who want to stop smoking

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Use No Smoking Day to promote stop smoking services

Turn this ….

……...into this

VICTORY!

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Adapt well known Victory slogans

Quit smoking; Your Country and Kids Need You

Quit for Victory

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Victory over Nicotine ‘Victory’ in promotional and testimonial copy.

– Battle, war, campaign, fight, damage, destroy, winning, rallying troops, advance, action, allies, ambush, ammunition, attack, booby trap, command, conquer, infantry, struggle.

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Smoking’s History, Quitting’s Victory

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Testimonials Quit Story into Victory

(Quit Stories into Victories)

Promote services with quit stories and photo opportunities.......

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Stalls: V for Victory

• V for Victory with scissors cutting cigs

• Giant cut out V painted red

• Style stall & staff in white, red and black

• Put leaflets in V

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Quit for Victory

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in cigarettes and crushed packets............

Stall - Smoking’s History, Quitting’s Victory

Cigarette posters from the 1940s on black back ground and a 3D or framed version of the Victory poster.

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V for Victory or ‘Blitz on Quitz’ stall

1940s outfits and styling

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CO Vict-or-meter

• Breath CO monitor is the key resource to attract and motivate smokers to your event.

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Victory - A picture speaks a 1,000 words......

• Ex-smokers crushing cig packets making the V for Victory

• Ex-smokers standing to form a giant V

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Victorious – We crushed the habit • This is where you come in!• Tie up a foam ciggie or

stress pack

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Victory over Big Cig and Puff Ciggy

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• Big Cig sent away • Big Cig stepped on ex-smokers

making the Victory sign• Puff Ciggy being knocked out!

V Celebrates Victory

• Victory of celebrating quitting• Arms raised in a V• Fingers raised in a V• Gold medallions on ribbons that

form a V shape • V shape is very celebratory.

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Victory as winning Sporting and physical challenges

• Football, cycle, fun runs • Give Tobacco the Sack races• Ciggie skittles/Puff Ciggies• Knocking over crushed cigarette

packs (like coconut shy)• Throw a crushed packet through

a giant V shape

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Event: Blitz the Cigz Party or

Fashion Show

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Articles, blogs, handouts, for smokers

Tips to Quit for Victory •List your reasons to wage war on tobacco•Plan your campaign •Decide your V for Victory day•List risky times when cravings attack •Plan a campaign strategy to combat cravings•Get extra troops to support your efforts •Select arms to fight the enemy – NRT or Champix or cold turkey •Draw up battle lines for ensuring success•Wake ready for the fight, confident of victory

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Tips to Quitfinger/hand gestures

• See the risks • Phone a helpline• Listen to advice• Self belief• List your reasons • Make a promise• Get support• Stub it out• Use NRT• Drink sips of water• Wait 3 minutes,let cravings pass• Keep hands busy

• Keep active• Walk away from smoky

situations• Eat healthy snacks• Save the money • Reward yourself • Success!

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Reasons to Quit with hand gestures

• Money• Heart• Throat• Lungs • Mouth• Smell• Protect children

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Reasons/Tips/Benefits/V is for Victory and …• Vanquish addiction• Vitality and more energy• Verve and longer life• Vigour and strength • Vanity - looks, fewer wrinkles• Virility – reduced risk of impotence• Visits to far away people and places• Voice box – cancer of throat • Vast wealth saved• Value children’s health • Valour and courage to quit• Velocity – run faster!• Vault – leap for joy and pride• Veto tobacco industry wooing• Veracity – face the truth • Vision – prevent eye damage

• View – see the world more positively• Virtuous – self esteem • VIP - exclusive club of ex-smokers• Vocabulary –No thanks, I don’t

smoke or I’m an Ex-smoker• Vanguard – first to win victory • Vehicle of your dreams• Versatile, able to tackle anything • Vogue – cash to buy and look good in

latest fashions• Voracious appetite for life • Vow to stay off smoking forever• Volunteer to tell their story

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‘Victory’ hijacked by tobacco

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Fingers and risk• Gangrenous fingers, yellow tar coated fingers– Lungs, legs and larynxes

Fingers and quit ads • Fingers dialling quitlines• Smoking and impotence

– 2 fingers walking holding a cigarette with drooping ash which drop off!

– See YouTube11/04/23 www.gasp.org.uk +44(0)117 955 0101

Smoking is ‘V’ery risky

Arteries

Lungs11/04/23 www.gasp.org.uk +44(0)117 955 0101

V for Victory – Talks, class plans

Health risks using warrior wording

Smoking attacks our bodies and invades our defences

“Smoking invades our bodies as it advances into the mouth and lungs. It then attacks the body organs as the chemical weapons go marauding through the body. It can cause damage even as the chemicals retreat from the body via excretion.

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GASP wishes you Victory in your No Smoking Day 2014 Events

Contact: gasp@gasp.org.uk

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