noah weiss' 26. crystal apple creativity festival presentation
TRANSCRIPT
NOAH WEISS, VP OF PRODUCT SEP 19, 2014
The future of personalized local discovery
Evolution of local search
What’s broken today on mobile
Local discovery in 2020
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Overview
Evolution of local search
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!Friends telling friends!
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!Paper directories!
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!Desktop search!
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!Desktop maps!
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!Review sites!
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!Reviews on mobile!
Fall 2012
What’s broken today on mobile
• Queries are hard to write • Browsing links take too much work • Reviews are too wordy • Where did my friends go? • Why do we all see the same results?
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5 reasons
Fall 2012
Local discovery in 2020
Headline texttt The all new Foursquare
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!
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!Predictions, not typing!
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!Predictions, not typing!
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!What you like matters!
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!Your friends are back!
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!Everyone can be an expert!
Each step counts!
‹#›
“Someday, hundreds of millions of people will carry software in their pockets that lets them know when friends are nearby, when places they’ll love are around the corner, and where nearby merchants can help them save money.” - Dennis Crowley, Foursquare CEO
Each step counts!
Proactive alerts in your pocket!
iBeacon
Wearables Dashboard Navigation
• Predictions, not typing • What you like matters • Your friends are back • Everyone can be an expert • Each step counts • Proactive alerts in your pocket
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Local discovery in 2020
Thank you!
Foursquare is the Location Layer of the Internet