noam wekser - the challenge of encouraging intrapreneurial behaviour in a “business as usual”...
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"Noam wekser - the challenge of encouraging intrapreneurial behaviour in a “business as usual” environment" Keynote presented at the Intrapreneurship Conference 2013 in Barcelona @Noam_Wekser http://intrapreneurshipconference.comTRANSCRIPT
The Challenge of Encouraging Intrapreneurial Behaviour in a
“Business as Usual” Environment
Marketing Gimmick!Turns into a!
Profitable Reality
Take Over Local!Business Intelligence
Market!in 3 Months?
Overcome!Dominos Pizza?
My Biggest!Intrapreneurial!
Failure
Challenges in a “Business as Usual” Environment
• The Bureaucratic Theory!
• Value for Customers and Shareholders!
• The Intrapreneurial Challenge!
• Worthwhile Dream vs. Reality
What’s NOT Working?• No Defined Path to Product Innovation!
• Too Many Projects for our Resources!
• No Strategic Alignment of Product Portfolio !
• Missing or No Data or No Use of Data!
• Risk Aversion is Growing!
• Pressure of Consumerization vs. Traditional Business Processes!
• Digital Business Models!
• Customers’ Trust in Businesses Decline!
• Cross-Industry Customer Expectation is Growing!
• Organisations Disengagement from Customers!
• Explosion of Social Media Use
Can!You!
Really!Blame!
Us?
Do’s & Don’ts in a “Business as Usual” Environment
People
Tools
Processes
Do’s & Don’ts: People in a “Business as Usual” Environment
• Clear Call to Action!
• Seek Out and Connect Your Innovators!
• Project Managers to Lead Innovation!
• Development Team to Leverage Best Practices!
• Deliver Recognition!
• Recognise Recognition
People
Tools
Processes
Do’s & Don’ts: Processes in a “Business as Usual” Environment
People
Tools
Processes
• Bravely Get Proposed Actions through Red-Tape and into Practice!
• Enable Easy Knowledge Management!
• Leverage the Value from Intellectual Assets!
• Kill Projects Early!
• Capture the Voice of the Customer Regularly!
• Include Innovation, Risk-Taking an Proactive Efforts in the Appraisal Assessment
Do’s & Don’ts: Tools in a “Business as Usual” Environment
People
Tools
Processes
• Take Advantage of Enabling Technology!
• Deliver Self-Service Configurable Reports and Metrics Across the Organisation!
• Collect Ideation for Collaboration!
• Increase Active Customer Engagement through Social, Mobile and Traditional Channel Alignment!
• Improve and Enhance Customer Intelligence
Bottom Line: !
!
Business as Usual =
No Business
Thank You!