Emerging Technologies – Strategy

Frances Bell, f.bell@salford.ac.uk

Image used under Creative Commons License from Edans 1Slide

AgendaMapping Strategy formation on to Tutorial Work

Stages in Strategy formationUnderstand the Client EnvironmentDevelop a Plan Stakeholder AnalysisMarket AnalysisProduct StrategyImplementation & SupportLife Cycle Planning

Summary

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Strategy Formation Process

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Stages from Touchstone document

Your work on Rob’s Records

Understand the Client Environment

Tutorial 5 8 Feb – 19 FebAnd 6 - 22 Feb – 5 MarInvestigate Business, Plan strategy

Develop a Plan

Stakeholder Analysis

Market Analysis Tutorial 7 - Design site using Powerpoint / Storyboards 8 – 19 MarProduct Strategy

Implementation & Support Tutorial 8 - Put Proof of Concept web site on Wordpress 22 Mar – 23 Apr

Life Cycle Planning

Understand the Client Environment

Scope

What problems does Rob’s Records wish/ need to solve ?

Need to consider key stakeholders and those who make a difference

Definition of stakeholder “A stakeholder is anyone who has an interest in your

project or will be affected by its deliverables or output.”

http://www.projectsmart.co.uk/what-is-stakeholder-management.html

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http://www.queensofsounds.com

http://www.flickr.com/photos/11287317@N04/2586312073/

Elbow Roadieshttp://www.flickr.com/photos/samhinks/3464997655/

Develop a Plan Strategy formation is a project itself

Start with something and plan to shape it in conjunction with Rob (difficult for you – imagination, research)

Your plan mapped on to tutorial activities

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Stakeholder Analysissolutions based on understanding of issues at hand

develop user personas

map stakeholders

criteria to help us choose tools and applications.

Slide 6http://www.punkrockshop.co.uk/

http://www.merchandiseonline.co.uk/

Market AnalysisWhat technologies, web services are available?

Do they offer real value and opportunities to Rob and Rob’s Records’ clients (and hence to him) ?

Who can make these work for Rob’s Records in strong partnerships?

What should Rob invest in?

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Product StrategyWhat is Rob’s Records product as a business?

And what will be the product of the Emerging Technologies Strategy?

(You will need to use your imagination here as well as reading brief)

Example sites for different focus for Rob’s Records

On clients for bands http://www.silverdogmusic.co.uk/

On clients/ potential clients of Rob’s Records http://www.jjdpromotions.co.uk/ http://www.goomusic.net/

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Implementation & Support

You are only asked to develop proof of concept in tutorial work but

Think about what is needed to put the strategy in placePartnershipsTraining /awareness raising of employees/ clients

Continued monitoring and support

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http://www.punkrockshop.co.uk/

http://www.merchandiseonline.co.uk/

Life Cycle Planning Digital strategy is first step in iterative process

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Identify potential solutions

Create roadmap to implement solutions

Implement strategy

Monitor

SummaryUse tutorial work and new techniques learned to develop understanding of emerging technologies strategy formation

Check brief but make your own assumptions where necessary about Rob’s Records

Relationship between changing technology environment and changing business environment

What changes / what remains constant?

Answers help determine effective adoption of emerging technologies

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