nora sak- nora sakari a proposed joint venture in malaysia marketing essay
TRANSCRIPT
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7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay
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Big-Picture Issues
What is Sakaris overall international strategy?
What does it want?
What is Noras overall international strategy?
What does it want?
What role should the joint venture lay in
!acilitating each co"anys intended strategy?
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7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay
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#ale o! the #ae
Nora Sales$ %&'' "illion
("loyees$ )*'+&
,eal o! sales$ &.) Big Picture$
Needs technology
/ocal knowledge0overn"ent ties
,eal in hand
Seeks regional
e1ansion
Sakari
Sales$ %2 3illion
("loyees$ .4*'''
,eal o! sales$ )
Big Picture$
5as #echnology
Seeks regional resence
/acks local knowledge
5as other otions
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7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay
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Negotiation Issues
(6uity ownershi #echnology trans!er
7oyalty ay"ents
(1at salaries
8r3itration
9reative alternatives??9reative alternatives??
5ow is each related to$ (ntry "ode decision International strategy
i"le"entation 9aa3ilities
e:g:* #wo ;!g: = "kt:distri3:
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7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay
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Noras #echnology 8c6uisition Strategy
.' o! >alaysian
#eleco" >arket
Indonesia
#hailand
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7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay
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Sakaris International Strategy
North8"erica
>alaysia
S:(: 8sia
@inland
Sakari 5A (::
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