norcal bma - seo, conversion, brain science and explainer video
DESCRIPTION
Presentation given to the NORCAL BMA on November 1st, 2012.TRANSCRIPT
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Video, SEO and Conversion, Brain Science
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Who is Switch?
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SEO and Conversion
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Video and SEO
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Video and time on site
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Video and conversion rates
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Video and conversion rates
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Rypple Case Study
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Salesforce Rypple
www.Rypple.com
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AHHHA
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The Brain Science
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Why keep it simple?
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Working Memory
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Keep it simple
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Not Simple
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Why use visuals AND audio?
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Dual Coding Theory
Auditory sense includes:-Reading-ListeningRetention rate of info = 10%
Auditory + Visual senses-Video-Listening
Retention rate = 68%
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Why ....?
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Google Drive
http://www.youtube.com/watch?v=wKJ9KzGQq0w
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Why use metaphors?
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Dropbox Numbers10% increase in conversion rates.
The math is really, really compelling.50 million customers
10% increase in number of customers (5 million customers!)
$240 million in revenue$4.80 of revenue / customer
$24 million of revenue in 2011
Cost of video = $50,000
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Review
- Longer time on site. - More conversions
- 20% more conversions for Salesforce Rypple
- Keep it Simple- Visuals and voice over together- Use metaphor