Nordic  Business  Forum  2015

Notes  byMikko  Levo

John  C.  Maxwell

The 5  levels of  leadership

• People  follow because of  who you are and  whatyou represent.5.  Pinnacle

• People  follow because of  what you havedonefor  them personally.

4.  Person  development

• People  follow because of  what you havedonefor  the organization.3.  Production

• People  follow because they want to.2.  Permission

• People  follow because they have to.1.  Position

Development as  a  leader

Listen

LearnLead

How  to  equip your people

• Train  only if you know it  wellI  do it

• Show  exampleYou watchme  do it

• Let him/her try itI  watch you do it

• Let him/her do itYou do it

• Let him/her equip the next personYou train

Law of  the lid

Leadership ability is  the lid that determines a  person’s level of  effectiveness.  à The lower an  individual’s ability to  lead,  the lowerthe lid on  his potential.  The higher the individual’sability to  lead,  the higher the lid on  his potential.  

Your leadership ability—for  better or for  worse—always determines your effectiveness and  thepotential impact of  your organization.

3  +  3  questions

3  questions every leadermust ask

1. Am  I  investing in  me?

2. Am  I  investing in  the right people?

3. Am  I  genuinelyinterested in  otherpeople?

3  questions people want to  ask from leader

1. Do you like me?2. Can  you help  me?3. Can  I  trust you?

Nilofer Merchant

Social Era Shifts

Talent:   Inherent vs.  Credentials

Purpose:   Meaning vs.  Money

Culture:   Relational vs.  Routines

Relationships run life  in  digital age like efficiency in  industrial age.

How  to  get most of  out  of  yourpeople• Purpose brings out  the best people and  best in  people.  What is  the purpose of  you organization?• As  a  leader you invite everyone to  play  with others.• Have all the right people in  the bus,  but don’t tellthem to  sit down and  shut up.  Otherwise things willdrop between the roles.

Guy  Kawasaki

10  steps to  art of  disruption

1. Make  meaning – Don’t hunt for  money2. Make  mantra  –Why should you exist3. Jump to  the next curve –What’s next?4. Roll  the dice –Make  perfect products5. Don’t worry,  be crappy – It  doesn’t have to  be perfect6. Let 100  flowers blossom – Be ready for  ”wrong”  customers7. Polarize people – Accept some people will hate you8. Churn,  baby,  churn – Evolve disruption9. Niche thyself – Selling unique solution with a  value is  easy10. Perfect  your pitch –Make  difference and  let others know it11. Don’t let bozos grind you down

Simon  Sinek

Humans are social animals

• Purpose tells youWHY  you keep continuing and  trying.• Sense of  progress keeps you going furtheràmetrics!• If  an  employee doesn’t feel safe, customer and  company will suffer.  Asking approval for  everythingis  a  common sign of  this.• There is  always ranking  inside  the group of  people(whether you like it  or not).  Acting like there isn’t is  stupid as  you can use the hierarchy to  help  organization survive and  keep people ”calm”.

About leaders and  leadership

• Leadership is  about being in  charge of  people.• People  follow leaders that are ready to  sacrificethemselves.• Invest  time and  energy to  people and  they returnlove and  loyalty.• Leading is  like training:  You don’t see results in  short term and  sometimes others see results earlierthan you.

Keith  Cunningham

About customers

• For  a  company there is  only 2  reasons to  spendmoney:• Keep existing customers• Get new customers

• On  the average companies would have 3  timesmore customers if they wouldn’t have lostcustomers over time.

Powerful questions

1. How  did this get to  be a  problem to  begin with?2. What could I  do to  improvemy  situation or make

things better?3. If  I  could _______  really,  really well,  I  could solve this

problem.4. Where have we tolerated mediocrity,  lowered our

standards or allowed inconsistent execution to  become an  acceptable performance criteria?

5. Competitively,  why do customers buy from us?  Whyisn’t this strength sufficient to  cause more potentialbuyers to  stop  doing business  with our competitionand  to  start doing business  with us?

The 4  Questions

üWho do I  want to  Buy fromme?

üWhat MUST  happen to  cause them to  Buy?

üWhat MUST  happen to  keep them Buying?

üWhat could cause them NOT  to  Buy?

If  you are at  the top  of  themountain alone,  you are

not a  leader,  you're a  hiker.  

@JohnCMaxwell#nbforum2015