nordic life science challenge 2014 business plan presentation
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Nordic Life Science Challenge 2014 Business Plan PresentationTRANSCRIPT
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? Business plan – what the …? Nordic Life Science Innova;on Challenge [email protected]
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Me
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Me
IntelliClone AB
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Stockholm Science City Founda;on
Funded by: § Karolinska Ins,tutet § KTH Royal Ins,tute of Technology § Stockholm University § Stockholm School of Economics § City of Stockholm § City of Solna § Stockholm County Council
Mission: To develop an a/rac2ve environment to enhance the life science ac2vi2es in Stockholm Life
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Stockholm Science City Founda;on
Mission: To develop an a/rac2ve environment to enhance the life science ac2vi2es in Stockholm Life
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• Stockholm Life – the brand name for all life science ac,vi,es in Stockholm
Stockholm Life
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Innova;on
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Innova;on
“The goal of innova.on is posi.ve change, to make someone or something be8er”
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The power of WHY
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What do you need a business plan for?
Sell the team • Quali,es • Network • Passion Sell the opportunity • Market & profit poten,al • Strategy to unlock profit • The WHY For clients/employees/suppliers • Communicate the WOW!
SELL!
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For Founders • Structure your ideas • Get the team on the same page • Market research For Investors • Marke,ng document • Raise money For clients/employees/suppliers • Communicate the WOW!
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Me Who should write it?
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Nuts & bolts of business plans
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Execu;ve s
ummary
Purpose: To convince reader to read on! Content: All key elements of your business plan
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The proble
m
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The underlying magic
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The customers
Everybody who doesn’t want to get wet in the rain
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The customers
Everybody who doesn’t want to get wet in the rain
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Business model
Who has your money in their pocket? … and how are you going to get it?
How are you going to make money from your idea?
Who will be paying for your product?
or
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Business model
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Business model
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Business model
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Marke;ng & Sales plan
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Nuts & bolts of business plans • Execu;ve summary • The Problem • The Solu;on • Underlying magic (USP) • The customer (market analysis) • Compe;;on • Business model • Marke;ng & Sales plan • Management team • Financial projec;ons & key metrics • Current status & what’s next • What do I want from you?
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Further reading
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Further reading hNps://www.youtube.com/watch?v=sioZd3AxmnE hNps://www.youtube.com/watch?v=lPKm-‐dIIIkY hNps://www.youtube.com/watch?v=dgCxt5gfaqw