north america’s trusted industrial lift equipment information source
TRANSCRIPT
2012
North America’s Trusted Industrial Lift Equipment Information Source
Reaching Industrial Lift Equipment Users in North America
Lead maintenance supervisors, equipment purchasing agents, plant and production managers, and others who make equipment rental and purchasing decisions for their facilities read Industrial Lift & Hoist (ILH). These individuals work in a variety of industries, including ports and harbors; foundries and mills; alternative and traditional energy, such as solar, wind, and petrochemical; aerospace; mining; manufacturing; and more.
Last year, ILH was read by more people than ever before in ports and harbors, as we increased our circulation to better address this important, and growing, sector of the market. Again, the magazine will be published 10 times in 2012, each circulated to 23,000 readers, giving you, the equipment and service provider, unrivaled access to end users in a range of markets across North America.
ILH is respected among end users for providing a comprehensive lifting overview. While it focuses heavily on overhead lifting solutions, it also covers lift truck and personnel lifting technology. End users trust ILH as a source of information and material-handling solutions for the wide range of lifting and moving demands that their output relies on every day. There’s a huge variety of choice available to buyers. As order activity increases, make sure your products are showcased against competitors within your product sector and, just as importantly, against competing technologies.
ILH also covers the components used to ensure safe and efficient operation of lifting equipment. For example, overhead lifting equipment rarely, if ever, touches a load, elevating the importance of sharing information for continued improvement of industry best practices surrounding the selection, use, purchase, and maintenance of rigging gear, in addition to other components, such as wire rope, fall protection, and remote controls, to name just a few.
Covering business, technology, applications, safety, and more, we draw on our extensive experience covering lifting equipment to offer articles that are relevant, practical, and useful to readers across all industry sectors. Combined with our regularly updated website, and growing conference portfolio, there is no faster route to market your products.
I look forward to my second year at the helm of your magazine.
Richard HowesAssociate Publisher and Editor+44 (0)20 8318 [email protected]
The Complete Industry Package
The industrial lifting market is huge. Industrial Lift & Hoist has more than 130,000 SIC-coded mailing addresses and 30,000 email addresses from which our circulation is pulled. Industrial Lift & Hoist has surveyed many advertisers asking them what markets offer the most opportunity. Those hot markets include:
Mining • Foundries and Mills • Petrochemical
Docks and Harbors • Shipbuilding • Aerospace
Although these markets do not make up our entire circulation, they include a large percentage of readers that receive Industrial Lift & Hoist and make buying decisions for their companies. They are managers of:
Plants • Production • Maintenance • Purchasing
Our Markets and Readership Industries Served
• Foundries and Mills
• Alternate Energy (Turbines, Generators)
• Automotive
• Aerospace
• Oil and Gas Exploration and Services
• Mining and Mining Related
• Marine Cargo Handling
• Industrial Crane and Rigging Services
• Pre-Cast Concrete Products
• Shipbuilding
• Docks and Harbors
• Other (Refinery and Petro Chemical, Heavy Manufacturing)
*Each issue of Industrial Lift & Hoist is circulated to 23,000 targeted readers pulled from our massive database. Research shows that on average subscribers pass along their magazine to an additional 3.6 industry decision-makers.
Reach Readers in Print, Online, and at Industry Events
130,000 Magazine Readers
23,000 Circulation Each month
30,000-Plus Email Addresses
28,000-Plus Monthly eNewsletter Readers
1,000-Plus Social Media Followers
And Bonus Distribution at Multiple Industry Events
Market-Leading Web Presence
Since its inception, Industrial Lift & Hoist has made an increased effort to expand its presence on the web. Through its daily updated website, IndustrialLiftandHoist.com, ZMag-produced digital issues, and SmartPhone-compatible bi-weekly eNewsletters, owners and users of industrial lifting equipment and their related components can make informed purchasing and management decisions from anywhere in the world.
Digital copies of Industrial Lift & Hoist and ILH eNews are sent to more than 30,000 electronic readers each month, giving your digital advertisement a broad reaching effect that gets directly in front of the buyer.
Supplemental email blasts and digital banner ads provide a cost-effective marketing outlet for your company’s message. Plus, your video message can now be heard by thousands through our YouTube channel and Featured Content sections of the eNewsletter.
On the website, display your message with a banner ad or improve your SEO by purchasing text links within the articles to tie your company’s website to a specific editorial topic.
Web Pricing
Website Banner Ads
Leaderboard (468p x 60p): $595
Middle (468p x 60p)Position 1: $495, 2: $445, 3: $395
Side (120p x 240p)Position 1: $495, 2: $445, 3: $395
Side (120p x 180p)Position 1: $445, 2: $395, 3: $345
Side (120p x 120p)Position 1: $395, 2: $345, 3: $295
In-Text SEO Links*$250 for up to 5 links/year$500 for up to 10 links/year*No discounts on multiple links
Digital Issues
Issue Sponsor $1,500 per issueDigital Issue Videos $595 per issue
eNewsletter Banner Ads (per issue)
Lifting 360 BannerAd Pricing (per issue)
Leaderboard (300p x 80p): $595
Middle (468p x 60p)Position 1: $495, 2: $445, 3: $395
Right (120p x 240p)Position 1: $495, 2: $445, 3: $395
YouTube Video and Featured Content$400 per video (includes a Featured Content advertisement in oneissue of Lifting 360 eNewsletter)
Email Blasts
$300 per 1,000 addresses
Industrial Lift & Hoist is more than a magazine. Live events offer unique ways to market your company to users in the industry.
Conferences & Events
SAF-T ConferenceEach year, the SAF-T Conference
webinar series reaches a broad audience to effectively raise aerial lift safety awareness. The web conference focuses on aerial work platform safety topics that are addressed by some of the industry’s leading training professionals. Sponsored by leading suppliers, rental companies, and associations, the webinar series allows for attendees to learn from industry experts about the latest trends, regulation updates, and safety information, as well as ask questions in order to increase worksite safety.
Industrial Crane & Hoist Conference
The Industrial Crane & Hoist Conference is geared toward users of overhead cranes and hoists working in heavy industrial or manufacturing facilities who are in charge of improving the management of crane operations before, during, and after the lift. Project managers, fleet, and facility managers, safety leaders, operators, rigger, and many more attendees sign up for the conference for live sessions that help them apply new regulations; evaluate and safely prepare the work environment; hone inspection skills; manage and maintain equipment; and learn from colleagues and competitors.
The Broadest Perspective on Hoisting, Personnel Lifting and Specialized Material Handling
2012 CaLEndar
Bridge CranesHoistsHydraulic Jacking SystemsIndustrial CarryDecksJib CranesMobile Mini CranesMonorail CranesOverhead CranesPedestal CranesRubber Tire GantriesRT Cranes
Cranes
Electric Scissor LiftsNarrow Access Articulating BoomsOrder PickersPush-Around Vertical LiftsSelf-Propelled Electric Articulating BoomsSelf-Propelled Vertical Lifts
Personnel lifts
lift truCksContainer StackersElectric Lift TrucksHeavy Lift TrucksIC Lift TrucksPallet JacksPneumatic Lift TrucksRigger TrucksRT ForkliftsSideloadersTelehandlers
Attachments/AccessoriesBatteries/ChargersControlsFall ProtectionHand HoistsJacks/Rollers
EquIPMEnT CaTEgorIES CovErEd THrougHouT THE YEar
other
issue ad Close Mail date
Send press releases and job stories to [email protected]
January-February 01/09/12 02/03/12
March 02/06/12 03/02/12
April 03/12/12 04/06/12
May 04/09/12 05/04/12
Components & Consumables 04/30/12 07/06/12Supplement
June 05/07/12 06/01/12 July-August (C&C) 06/11/12 07/06/12 September 08/13/12 09/07/12
October 09/10/12 10/05/12
November 10/08/12 11/02/12
December 11/12/12 12/07/12
MODEX 2012
MHIA Spring Meeting
SC&RA Annual Conference
SC&RA Workshop
Lift and Access Showcase & Symposium
Lift TablesRigging GearTrainingWinchesWire Rope
Bonus show distriBution
ICHC New Orleans
Cranes
MHIA Annual Meeting
Editorial Expertise
The Voice of the Industrial Lift Equipment Industry
Industrial Lift & Hoist is considered the authority in the crane industry on business topics, new product introductions, upkeep and maintenance of existing equipment, applications, and regulations. Our staff has more than 75 years of experience with lifting equipment to bring readers the most informed articles on issues that affect their jobsites and businesses.
Beyond the Print Magazine
Not only is Industrial Lift & Hoist the a leader in the North American-based industrial lifting equipment publications, but its bi-weekly eNewsletter, ILH eNews, makes the perfect supplement for readers looking for the most up-to-date information on overhead cranes & hoists, aerial lifts, and forklifts. Delivered directly to readers, the eNewsletter provides concise details on the latest happenings in the industry.
SErvIng THE EnTIrE InduSTrIaL LIfTIng InduSTrY
Online rates and specifications call 800-231-8953 or visit IndustrialLiftandHoist.com
rates & Specifications
gET InTEraCTIvE WITH CrEaTIvE dIgITaL MEdIa Industrial Lift & Hoist offers more than just ink on a page. Our sales representatives can help you expand your message in unique ways. • Send email blasts to our database. • Conduct electronic surveys of specific target groups. • Promote your message online or in our e-newsletters with banner ads. • Get extra mileage out of corporate videos by linking them to our digital issues and website. • Stage a tailored web conference to a targeted audience.
dESIgn SErvICES | CuSToM PuBLISHIng | | EMaIL BLaSTS | InTEraCTIvE PuBLISHIng
* Trim size. To bleed, add .125" all around (If bleed short, ad will be centered on page)
TECHnICaL rEquIrEMEnTSPreferred: PDF (high-resolution - 300dpi, CMYK, all fonts included)
If SEndIng aPPLICaTIon fILES:• Adobe Indesign CS3 (Macintosh)• TIFF or JPEG (PC or Macintosh)• EPS (Adobe Illustrator)
PHoToS: 300dpi in JPEG, TIFF or EPS format •CMYK color mode
fonTS: Include screen and printer fonts used in your layout.Compress with .zip or Stuffit (.sit)
aCCEPTaBLE MEdIa: CD-R, DVD, FTP
Do you need help designing an online or print ad to fit your company’s needs? Contact us for ad development assistance at (515) 574-2312, (800) 231-8953, fax (515) 574-2361, or email [email protected]
TErMS of PaYMEnT:All Rates are Net. All invoices are payable upon receipt. Payments not made within 30 days may result in loss of discounts. Ad cancellations must be received in writing 2 weeks prior to ad close.
SEnd MaTErIaLS To:Maximum Capacity Media [email protected]
PHonE:515-574-2312
toll-free 800-231-8953
fax:515-574-2361
EMaIL:[email protected]
WEBSITE:maxcapmedia.com
industrialliftandhoist.com
Two-Page Spread $6,490 $6,015 $5,660 $5,095
Full Page $4,160 $3,710 $3,655 $3,290
2/3 Vertical $3,695 $3,415 $3,120 $2,805
1/2 Page Island $3,475 $3,190 $2,950 $2,655
1/2 Page Horiz/Vert $3,245 $3,000 $2,770 $2,500
1/3 Page Vertical $2,900 $2,655 $2,500 $2,245
1/4 Page $2,300 $2,140 $2,025 $1,830
Ad Size 1x 3x 6x 10x
raTES
SPECIaL PoSITIonIng
Full Page Opposite Contents $4,790 $4,545 $4,275 $3,845
Inside Front Cover $5,030 $4,790 $4,545 $4,085
Inside Back Cover $4,650 $4,275 $4,160 $3,740
Back Cover $5,775 $5,440 $5,080 $4,570
Ad Size 1x 3x 6x 10x
rEaCH EvEn MorE EquIPMEnT BuYErSTarget fleet procurement managers with the Components & Consumables supplement, a special bonus section paired with the July-August 2012 edition of Industrial Lift & Hoist. This unique ready-reference guide provides timeless articles and product information for equipment managers to refer to all year long.
IN CONSTRUCTION ANDGENERAL INDUSTRY
FOR LIFTING EQUIPMENT
Special Section for Crane Hot Line • Lift and Access • Industrial Lift and Hoist
Sponsored by
July 2010
AD SPEcIfIcATIonS
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Full Page 8.125" x 10.875" *
2/3 Page Vertical 4.625" x 10"
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1/2 Page Vertical 3.375" x 10"
1/3 Page Vertical 2.25" x 10"
1/4 Page 3.375" x 4.875"