North Park Main Street

Annual Report

2010—2011

David Muscat

President of the Board, North Park Main Street

July 1, 2010 through June 30, 2011

North Park Main Street

3076 University Avenue San Diego, CA 92104 ph: (619) 294-2501 fax: (619) 294-2502

npbid@northparkmainstreet.com www.northparkmainstreet.com

2010-2011 Board of Directors

David Muscat, President Muscat State Farm Insurance

David Cohen, Vice-President West Coast Tavern

Kate Ross, Secretary Associate Member

Jeff Horvitz, Treasurer Pacific Real Estate Services, Inc.

John Anderson True North Tavern

Christopher Bittner obr Architecture Inc.

Lea Caughlan The Rubber Rose

Matthew Cirello Cirello Galleries

Patrick Edwards Antique Refinishers

David Gamboa A7d Graphic Design & Printing

Linda Morris Cambridge Management

Jason Noble San Diego CityBeat

Amy Paul Pigment

Ken Pecus Ascent Real Estate

Alma Rodriguez Queen Bee’s Art & Cultural Center

Committee Chairs Christopher Dye /John McGaughy, Design

Ken Pecus, Economic Restructuring

Kate Ross/David Cohen, Promotion

Staff, Organization

Staff Elizabeth Studebaker, Executive Director

Amy Colony, Assistant Director 2

What is “Main Street?” Main Street is a volunteer-based coast-to-coast movement that has been successful in over 1,600 cities, towns, and neighborhoods. It is a system of community-based economic revitalization that was devised by the National Trust for Historic Preservation to save historic and significant commercial buildings within economically-depressed commercial districts. The Main Street program is based on the principles of self-determination and direct, inclusive community participation in the revitalization process. It works in communities of all sizes and economic conditions and in all parts of the country.

How Does Main Street Work Here? The City of San Diego adopted the Main Street strategy for revitalizing two Business Improvement Districts. A Business Improvement District (BID), supported by its member businesses, funds business-related activities and improvements that will benefit the business district. The City’s Office of Small Business, which administers San Diego’s BID program, partnered with the North Park Organization of Businesses, Inc. in 1996 to institute North Park Main Street in the North Park BID. North Park Main Street has recruited over 50 volunteers from throughout the community who form the backbone of our program. North Park Main Street is community-based and partners with several diverse groups that maintain a common community vision. The volunteers focus their efforts in four broad areas known as the Main Street Four-Point Approach TM.

The Main Street Four-Point Approach TM The Main Street program’s success is based on a comprehensive strategy of volunteer work in four broad areas: Design, Economic Restructuring, Organization, and Promotion. Design enhances the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning. Economic Restructuring strengthens the district’s existing economic base while finding ways to expand it to meet new opportunities – and challenges – from outlying development. Organization builds consensus and cooperation among the many groups and individuals who have a role in the revitalization process. It develops policies and procedures for the organization. Promotion markets North Park Main Street’s assets to customers, potential investors, new businesses, local citizens, and visitors.

Arts, Culture & Entertainment Linking to the rich art heritage that thrives in the neighborhood, North Park Main Street has adopted a plan to revitalize the district with an Arts, Culture, and Entertainment focus. Many of our businesses focus on the arts directly. Others occupy market niches that overlap with art such as camera sales or hardware sales. Still others have begun to display art in their interiors. Galleries and art studios are expanding this concept. North Park Main Street is working proactively to cultivate and recruit businesses that achieve the vision of Arts, Culture & Entertainment in the district.

How Does “Main Street” Work?

North Park Main Street’s Highlights of the Year

July New restaurant, El Take It Easy (3926 30th Street), has grand opening with Councilmember Todd Gloria.

Staff and several board members attended the BID Council Leadership Conference on July 12, 2010 .

With a Neighborhood Reinvestment County Program Grant, NPMS installed 90 banners throughout the North Park district promoting the North Park Farmers’ Market.

NPMS staff began planning for the 2nd annual Taste of North Park to be held in October.

Began discussions on the development of a Sustainable North Park Main Street program.

The ER Committee reviewed several drafts for the NPMS website and approved a final homepage layout and design.

NPMS was awarded $5,000 from the County of San Diego for the 2010 Toyland Parade and 2011 Festival of the Arts.

August Staff and board members attended the North Park Community Plan Update meeting on Wednesday, August 18th.

The North Park Toyland Parade Committee begins planning for the North Park Toyland Parade to take place in December.

The Design Committee reviewed renovation plans for the “Ranchos” building located at 3010 – 3018 30th Street.

North Park Main Street (NPMS), in partnership with SDG&E, organized a weeklong Small Business Energy Makeover event in October to help small businesses save money on their monthly utilities and protect the environment.

Eight board members (4 returning members and 4 new members) were elected to the NPMS Board of Directors to serve from Oct 2010 to Oct 2013.

New restaurant, Urbn Coal Fired Pizza opens 3085 University Ave.

September NPMS continues work with Platt/ Whitelaw Architects to develop a Sustainable NPMS program. Graduates from the New School of Architecture were recruited to work with local mentor architects to begin work on a sustainable vision for North Park.

The North Park Historical Society hosted the first annual North Park Historic Car Show in the parking lot behind the Birch North Park Theatre.

Fresh & Easy grocery store opens at 3231 University Ave on Wednesday, Sept 22nd.

Staff submitted CCSD Contract Initiation for the 2011 North Park Festival of Arts.

NPMS held annual elections for the Board of Directors in September.

Staff begins planning for the development of an overlapping maintenance district that could address “Clean and Safe” issues including trash pick-up, graffiti removal, landscaping, lighting, etc...

October Hosted the second annual Taste of North Park on Saturday, Oct 2nd. Thirty-five restaurants and 7 galleries and boutiques participated in this great community event which drew over a thousand patrons to the North Park commercial district.

The North Park Farmers’ Market expands onto Herman Street on October 7th. Approximately 20 new vendors joined for the initial expansion.

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Picture above: On October 29th, NPMS held a press event in recognition of the North Park Small

Business Energy Makeover Event. This press event

included the following special guest speakers: San Diego Mayor Jerry Sanders, County Supervisor

Ron Roberts, City Councilmember Todd Gloria,

and SDG&E Regional VP Mitch Mitchell. (Pictured above from left to right are NPMS

Executive Director Elizabeth Studebaker, County

Supervisor Ron Roberts and SDG&E Regional VP Mitch Mitchell.)

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North Park Main Street’s Highlights of the Year

On October 28th, NPMS and SD Weekly Markets held a Harvest Festival and Ribbon Cutting Event with special guest County Supervisor Ron Roberts to celebrate the market expansion.

November Submitted final application for the CCSD grant for the 2012 Festival of the Arts.

NPMS hosted a Toyland Parade fundraiser on Thursday, Nov 4th. The Parade Committee was able to raise approximately $1300 for the 2010 Toyland Parade from this event.

NPMS participated in a community visioning workshop to discuss areas of sustainability including: Mapping, Food, Water & Culture, Transportation & Public Places, and Energy & Materials.

The Design Committee reviewed the Bodhi Veterinary Animal Clinic new development at 2200 University Ave.

December The 47th Annual Toyland Parade took place on Dec 5th and drew approximately 4,000-5,000 visitors. This

Committee begins meeting and planning for the 2011 Festival of Arts. With funding provided through a Community Development Block Grant, North Park Main Street was able to install 21 tree grates in the North Park Business Improvement District along University Ave between Ray Street and Herman Street. An additional 4 tree grates were installed on 30th Street between University Ave and North Park Way.

February On Saturday, January 29th Councilmember Todd Gloria joined NPMS Executive Director, Elizabeth Studebaker to celebrate the official Grand Opening for Core Power Yoga located at 3918 University Ave.

Joined by the San Diego Redevelopment Agency, Mayor Sanders and Councilmember Todd Gloria, and Artist Blair Thornley, the community of North Park held a formal dedication of art panels installed on the North Park Garage.

NPMS staff sends out first survey to property owners to gather information about the proposed development of the “Clean and Safe” maintenance district.

year the parade committee also hosted a Holiday Fair behind the North Park Theatre which featured Santa, live music, games and booths.

An initial meeting for property owners located within the current North Park BID boundaries was held on December 6th to review their initial input regarding the development of the “Clean and Safe” maintenance district.

NPMS works in partnership with Platt/Whitelaw Architects to organize community visioning workshop to discuss sustainable practices.

January The four Main Street committees established goals and objectives for the year.

Presented 2009-2010 Annual Report to the Board of Directors.

Completed the CAMSA (California Main Street Association) Annual Report. Began the process of assisting businesses with renewing or obtaining Public Right-of-Way Permits (PROW) for the usage of public space for signage, merchandise displays, and outdoor dinning. The North Park Festival of Arts

Pictured above: The 47th annual North Park Toyland Parade took place on Saturday, December 5th. Many exciting new entries joined the parade

this year including the San Diego Scooter Club.

Pictured above: County Supervisor Ron Roberts, (far right) joins NPMS board members, Market Manager, Catt White (far left) and Executive

Director, Elizabeth Studebaker at the Harvest Festival and Ribbon Cutting

event in celebration of the expansion of the North Park Farmers’ Market onto Herman Street.

The ER Committee reviewed and approved NPMS website design and back end programming. NPMS staff can now begin entering data collected from the Community Profile.

March In partnership with Adams Avenue & City Heights Business Associations, NPMS hosted an educational workshop for small business owners regarding cash flow and financial management.

NPMS applied for funding through the County of San Diego Community Enhancement Program for the 2012 Festival of the 2011 Arts and Toyland Parade.

Assistant Director, Amy Colony, attended The California Main Street Association held in Paso Robles from March 14-16th.

NPMS continues work on developing the proposed “Clean and Safe” maintenance district. A second public meeting was held on March 21st at Queen Bee Arts & Cultural Center.

New retail business, Hunt & Gather opens in North Park.

April In partnership with the GSDBA, City Heights Business Association, Adams Avenue Business Association, and the North Park Lions, NPMS hosted an educational workshop on Crime Prevention for business owners. NPMS organized a Business Mixer that took place on Thursday, April 21st. The mixer was hosted by Ascent Real Estate and West Coast Tavern. UPS store opens in the Fresh & Easy shopping center.

May

The 15th Annual North Park Festival of the Arts took place on May 15th. The festival brought over 30,000 visitors and residents to our community to celebrate San Diego's rich diversity. The event stimulates creativity by providing an environment for children and adults to immerse themselves in all forms of art, from painting and sculpture, to the art of music and dance.

The Design Committee begins identifying potential locations for the

installation of new bike racks and bike corrals.

NPMS, in partnership with Platt/Whitelaw, applies for and is awarded a $25,000 Historic Communities are Green Communities Study Grant to continue developing our Sustainable North Park Main Street project.

June Community Workshop for the North Park Mini-Park was held on June 4th and allowed the public to participate in the design process for the North Park Mini-Park and Associated Streetscape Improvements Project.

Americans for the Arts Walking Tour took place in North Park on June 17th. NPMS staff assisted with planning and hosting tour.

Economic Restructuring Committee begins planning next business mixer to take place in July.

CCSD contract for the 2012 North Park Festival of Arts was awarded in the amount of $7,956.

Began planning for the 3rd Annual Taste of North Park in October.

North Park Main Street’s Highlights of the Year

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The Festival of the Arts featured six live entertainment stages all showcasing different genres of dance and music. Pictured above are the Japanese Taiko

drummers performing on the amazing World Music Stage.

Pictured above is a section of trees that received new custom North Park tree grates

that were installed in January 2011 with a

Community Development Block Grant

Business Changes July 1, 2010-June 30th, 2011

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New Storefronts

ACE Parking Management—NEW

Aloha Sunday —NEW

AT&T—NEW

Bodhi Animal Clinic— NEW

Castro Products & Services—NEW

Core Power Yoga—NEW

DT8 18 Investments—NEW

Dougals Saboe Salon— NEW

El Take It Easy—NEW

Equinox Real Estate Solutions—NEW

Familia International Design —NEW

Fresh & Easy —NEW

Holistic Health Gurus—NEW

Home Mercantile—NEW

Hunt & Gather—NEW

Kevin Martin Ayurveda Practitioner—NEW

Mary Mcternan Real Estate Group—NEW

Ms. Vintage—NEW

Mystic Loop —NEW

Oh My Dog Photography – NEW

Ousfaughn —NEW

Pure Cleaning Agency —NEW

RIKI Sushi — NEW

Spice Mexican & Mediterranean Food—NEW

Streetside Thai Kitchen—NEW

Sugar and Spice—NEW

The Hamstead Group Inc—NEW

The Metta Space—NEW

Unlimited Wireless —NEW

Union Bank of America —NEW

UPS Store —NEW

Urbn Coal Fired Pizza —NEW

Closures

Windmill Thrift Store—CLOSED

Bacchus House —CLOSED

California’s Mexican Food—CLOSED

Uptown Fish Market—CLOSED

The Evangelical Bible Book Store—CLOSED

Taylor Studios —CLOSED

Kate Ross —CLOSED

Material—CLOSED

Old World Deli —CLOSED

West Coast Printing —CLOSED

Warp 9 Imaging—CLOSED

Renovations and Expansions

Ranchos Mexican Cucina—EXAPNSION

Rosario’s Pizza/The Foundry —RENOVATION

Sunset Temple/Claire de Lune—RENOVATION

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NORTH PARK MAIN STREET

STATEMENT OF FINANCIAL POSITION FOR THE YEAR ENDED JUNE 30, 2011

NORTH PARK MAIN STREET

STATEMENT OF ACTIVITY FOR THE YEAR ENDED JUNE 30, 2011

ASSETS

Current Assets:

Cash $ 83,843

Accounts Receivable $ 31,770

Prepaid Expenses $ 4,284

Total Current Assets $119,897

Fixed Assets: Equipment $ 2,641

Accumulated Depreciation $ (2,641)

Fixed Assets (Net) -

Total Assets: $119,897

LIABILITIES & NET ASSETS

Current Liabilities:

Accounts Payable $ 1,959

Deposits $ 75

Deferred Revenue $ 0

Total Liabilities $ 2,034

Net Assets

Temporarily Restricted Net Assets $142,955

Unrestricted Net Assets $(25,092)

Total Net Assets: $117,863

Total Liabilities & Net Assets: $119,897

Unrestricted Temporarily Restricted Total

Revenue:

Governmental Funding:

BID Assessments 57,114 57,114

Small Business Enhancement Program Grant 18,469 18,469

Grant Income 99,889 99,889

Total Governmental Funding 75,583 99,889 175,472

Other Revenue:

Special Events 223,437 223,437

Program Income 6,215 6,215

Other Income 3,309 3,309

Interest Earned 35 35

Total Other Revenue 232,996 - 232,996

Total Revenue 308,579 99,889 408,468

Expenses:

Program 320,525 - 320,525

General and Administrative 50,839 - 50,839

Total Expenses 371,364 - 371,364

Increase/(Decrease) in Net Assets (62,785) 99,889 37,104

Net Assets Beginning of Year 37,693 18,066 55,749

Prior Period Adjustment 25,000 25,000

Net Assets End of Year $(25,092) 142,955 117,863

How to Get Involved

Annual membership: $50 I’d like to make a donation to the following project (s): Amount North Park Festival of the Arts $__________ Sustainable North Park Main Street $__________ Farmers’ Market Development $__________

TOTAL:: $__________

Make donations and annual membership pay-ments

North Park Main Street

Mail completed application and payment to: North Park Main Street 3076 University Avenue

San Diego, CA 92104

BECOME A MEMBER, VOLUNTEER OR MAKE A DONATION TO NORTH PARK MAIN STREET:

Name Address

Phone Email

North Park Main Street Meetings Design Committee 1st Tuesday 5:30 p.m. Board of Directors 2nd Wednesday 7:30 a.m. Economic Restructuring 3rd Tuesday 12:00 p.m. Promotion Committee 3rd Friday 11:00 a.m. Festival of the Arts 1st & 3rd Thursday 6:00 p.m. Organization TBD TBD

All meetings are held at the North Park Main Street office at 3076 University Avenue, San Diego, CA 92104

Meeting dates and times are subject to change. Please call (619) 294-2501 for up-to-date information.

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