NORTHEAST SAN FERNANDO VALLEYECONOMIC ASSESSMENT AND REDEVELOPMENT STRATEGY

Los Angeles Economic Development Corp. with

The Economic Alliance of the San Fernando ValleyMay 20, 2003

NortheastSan FernandoValley

Study Area

• Sylmar• Pacoima• Sun Valley

Sylmar

Pacoima

SunValley

NORTHEAST SAN FERNANDO VALLEY STUDY AREA

Demographics• Population• Education• Income• Housing• Commerce

– Business establishment– Industry concentration– Employment

• Transportation & Infrastructure• Crime rate

STUDY AREA POPULATION

56,31469,623 73,966

199,903

0

40,000

80,000

120,000

160,000

200,000

240,000

Sun Valley Sylmar Pacoima Study Area

Source: U.S. Census Bureau (April 1, 2000)

POPULATION COMPARISON

199,903

3,694,820

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Study Area City of Los Angeles

Source: U.S. Census Bureau (April 1, 2000)

Median age: 28.2 31.6

MAJOR RACE/ETHNIC GROUPS

59%

4%

37%Hispanic White

Black

44%

11%

45%

Hispanic White

Black11%

Study Area City of Los Angeles

Source: U.S. Census Bureau (April 1, 2000)

EDUCATIONAL ATTAINMENT:High School Diploma (or more)

66.6%

49.5%

0%

10%

20%

30%

40%

50%

60%

70%

Study Area City of Los Angeles

Percent of Population 25 years and over

Source: U.S. Census Bureau (April 1, 2000)

EDUCATIONAL ATTAINMENT:4-Year College Degree (or more)

25.5%

9.8%

0%

5%

10%

15%

20%

25%

30%

Study Area City of Los Angeles

Percent of Population 25 years and over

Source: U.S. Census Bureau (April 1, 2000)

HOUSEHOLD INCOME

$36,687

$44,879

05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

Study Area City of Los Angeles

$

Source: U.S. Census Bureau (April 1, 2000)

HOUSING

0

200400

600800

1,000

1,2001,400

1,600

Study Area City of LosAngeles

Multiple-unit

Single

000s

0

50

100

150

200

250

Study Area City of LosAngeles

$000s

Housing Units Median Home Value

Source: U.S. Census Bureau (April 1, 2000)

CRIME RATE FOR 2000(Crime per 1,000 residents)

Rate by Type of CrimePopulation Total Violent Property

Study Area 199,903 24.08 6.30 17.77

City of L.A. 3,694,820 48.86 13.59 35.26

Note: Aggravated Assault does not include domestic violence

Sources: Los Angeles Police Department, LAEDC

BUSINESS ESTABLISHMENTS

Study Area City of L.A.

No. of Business Estab. 2,671 97,642

No. of Employees 52,404 1,321,115

Avg. No. of Employees per Establishments 19.6 13.5

Note: Number of persons unless stated otherwise

Source: CA EDD, ES202-2001

INDUSTRY CONCENTRATION AND EMPLOYMENT

Study Area City of L.A.

Manufacturing 21.1% 13.2%

Retail Trade 10.8 10.3

Construction 9.4 5.3

Transportation 4.7 4.0

Wholesale Trade 4.7 4.0

TRANSPORTATION & INFRASTRUCTURE

Strengths:• Good freeway access -- I-5, I-210, I-118• Airport access -- Burbank-Glendale-Pasadena Airport• Metrolink service

Challenges:• Traffic congestion• Inadequate public transportation• Poor quality of surface streets -- heavy truck traffic• Lack of proper lighting• Lack of gutters and storm drains -- street flooding• Lack of paved sidewalks

NORTHEAST SAN FERNANDO VALLEY STUDY AREA

COMPARATIVE ASSESSMENT

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Taxes + + 0 0 0 + +

Permitting + + 0 0 0 + 0

Economic incentives + + 0 - - - -

Transportation amenities + + 0 0 0 0 -

Crime rate + + - + 0 + +

Amenities, special policies and programs + + + + + + +

Location factors + + + + + + -

Housing availability/ affordability + + + + + 0 +

Economic base + + + + + 0 -

Telecommunications infrastructure + + + + + 0 0

CITY STRENGTHS RELATIVE TO PACOIMA, SUN VALLEY, & SYLMAR

More (+) or Less (-) Competitive in Comparison to Northeast San Fernando Valley Study Area( 0 = differences are inconclusive or data insufficient)

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Real estate, office + + + + + 0 + Real estate, industrial + + + + + + + Quality of life + + + + + + + General labor pool 0 0 0 0 0 0 - Professional labor pool + + + + + 0 - Technology base + + + + 0 0 + Corporate image + + + + + + + Recreation + + + 0 0 + + Shopping/ retail + + + + + + + Sum of pluses 18 18 13 13 11 10 11 Sum of minuses 0 0 1 1 1 1 6

"Score" relative to NESFV Study Area 18 18 12 12 10 11 5

CITY STRENGTHS RELATIVE TO PACOIMA, SUN VALLEY, & SYLMAR

More (+) or Less (-) Competitive in Comparison to Northeast San Fernando Valley Study Area( 0 = differences are inconclusive or data insufficient)

NORTHEAST SAN FERNANDO VALLEY STUDY AREA’S

STRENGTHS

STRENGTHS• Access to the largest consumer market in the U.S.

• Access to suppliers and service providers.

• Proximity to transportation infrastructure including freeways, airports, rails, and ports.

• Proximity to many important business clusters including design-based manufacturing, aircraft and aerospace, entertainment, logistics, and business services.

• Available incentives and programs.

• Household incomes almost 20% higher than Los Angeles as a whole.

NORTHEAST SAN FERNANDO VALLEY STUDY AREA’S

CHALLENGES

CHALLENGES• Obsolete industrial, commercial, and retail space.

• Lack of modern facilities.

• Image and appearance of the Study Area– Perception of crime

• Gross receipts tax.

• Transportation & infrastructure problems

• Workforce development

NORTHEAST SAN FERNANDO VALLEY STUDY AREA

RECOMMENDATIONS and

STRATEGIES

RETENTION AND EXPANSION OF EXISTING BUSINESS

• Provide modern industrial space to accommodate the expansion potential of key employers (i.e. manufacturing).

• Develop a contact program to identify retention/ expansion opportunities.

• Provide direct tech. assistance to companies considering relocation or expansion

• Assist local companies to expand their markets to increase revenue and employment.

• Increase utilization of federal, state, and local incentives and programs to offset high cost of doing business.

BUSINESS ATTRACTION

• Package and present the data provided in this report to manufacturers, developers, and retailers.

• Encourage mixed-use developments, which provide amenities and employment, while enhancing the appearance of the area.

• Identify large redevelopment sites for a variety of uses.

• Facilitate and support projects.

NEIGHBORHOOD ECONOMIC DEVELOPMENT

• Develop a leadership group to manage the prioritization and implementation of the plan.

• Identify federal, state and local programs, grants, financial tools and incentives to facilitate improvements.

• Identify industrial, commercial, and residential sites for development and redevelopment.

• Identify and develop strategies to overcome the physical barriers and policies limiting desired development.

NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d.)

• Create development strategies incorporating transit and housing to maximize land use.

• Support entrepreneurs.

• Eliminate physical barriers.

EDUCATION, WORKFORCE, AND TRAINING

• Expand existing business, education, and workforce training collaboratives to increase effectiveness.

• Provide better coordination between employer training needs and workforce program providers.

• Facilitate the flow of information from workforce programs to employers.

• Support and establish neighborhood programs to improve K-12 performance and graduation rates.

• Support the creation of more adult education opportunities.

NORTHEAST SAN FERNANDO VALLEY STUDY AREA

CALL TO ACTION

CALL TO ACTION• The resources and efforts invested in this Study deserve action by all

parties and constituencies.

• Momentum generated by the Study must not be lost or diluted by delaying implementation.

• The NESFV economic development strategy can succeed, despite uncertainty economic conditions, by organizing to publish and market the region’s strengths.

• A touch of realism is needed; strengthen your base; go after businesses and industries likely to be attracted to the region; overcoming the “image” hurdle will take some time.

NORTHEAST SAN FERNANDO VALLEY STUDY AREA

MASTER PLAN

(1 & 5 YEAR ACTION PLAN)

RETENTION AND EXPANSION OF EXISTING BUSINESS

• Redevelop obsolete industrial areas within the enterprise & empowerment zone to provide modern space to meet the unmet demand. Particularly in CRA Project Areas.

• Work with large property owners to reclaim and redevelop mining and landfill sites.

• Identify business by sector and size & survey annually.

RETENTION AND EXPANSION OF EXISTING BUSINESS (cont’d)

• Engage key service providers & community leaders in program

• Identify appropriate technical assistance service providers using RBAN Notebooks.

• Maintain consistent follow-up to identify future needs & secure engagement in program support.

BUSINESS ATTRACTION

• Package the demographic and incentive contents of this report and provide it to local developers to encourage development and redevelopment of industrial sites and buildings and commercial redevelopment and housing.

• Identify and contact companies and developers that understand household income, urban development and the local market for potential sites.

• Identify parcels and potential industrial park sites such as the Price Pfister, Whiteman Airport, Air Force Base Project, Enterprise zone corridor, landfills, to market to developers and end users.

BUSINESS ATTRACTION (cont’d)

• Utilize market data and survey results to demonstrate industrial demand. Update data annually at a minimum.

• Establish a protocol system to refer attraction project to technical assistance providers.

• Maintain follow up to identify expansion needs, testimonials, civic engagement.

NEIGHBORHOOD ECONOMIC DEVELOPMENT

• Schedule a meeting of key players to review plan and discuss roles.

• Seek $125,000 for three years to staff implementation of Action Plan. Possible funding sources include CRA, CDD, Council Offices and EDD.

• Determine programs etc., which may result in most immediate positive results for the business community.

• Accumulate existing information materials for distribution to key companies.

NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)

• Catalog large sites available for development and redevelopment, such as, Whiteman Airport, Price Pfister, and Air Force property.

• Identify housing development and infill sites to promote for development.

• Evaluate existing zoning and development policies and recommend changes favorable to redevelopment and development in the study area.

NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)

• Identify policy constraints to job creation and development of desired facilities.

• Expand home ownership programs.

• Identify obsolete retail centers for possible redevelopment as mixed-use villages.

• Establish a local business assistance network of public non-profit and for-profit service providers.

NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)

• Provide demographics from this study to prospective and existing business to improve their marketing programs.

• Establish Business Improvement Districts where feasible, to provide security, landscaping and other improvements to commercial areas.

• Promote creation of truck routes to limit heavy truck traffic in commercial and residential areas.

• Identify, prioritize and lobby for needed infrastructure improvements such as curb gutters, storm drainage, and street improvements.

EDUCATION, WORKFORCE, AND TRAINING

• Catalogue current public and private workforce providers and collaboratives using RBAN Notebook and Appendix C.

• Create more and stronger links between employers and workforce providers.

• Conduct employer focused workforce seminars.

• Implement business visitation programs to show students what employment looks like.

EDUCATION, WORKFORCE, AND TRAINING (cont’d)

• Promote adopt-a-school programs.

• Identify opportunities for adults and young people to receive extra English skills training at the same time in the same general location.

• Recognize programs and graduates to encourage others to participate.

Thank you.