northwell health: psychosis, instagram, and the case of the missing visits

Member Meeting 1June 22, 2016Chicago

Learn more about Member Meetingshealth.socialmedia.org/meetings

Northwell HealthEmily Kagan Trenchard

Case study: Psychosis, Instagram, and the case of the missing visits

Northwell HealthCase Study:

Psychosis, Instagram and

the Case of the Missing Visits

The Ask

Drive usage of the Early Treatment Program HRADetect early signs of schizophrenia and psychosis in young people and connect them to care.

Timeframe: December 10-30, 2015

Target: 18-25 yo in NYC 5 boroughs

KPI’s: Site Visits & Completes

Budget: $400

Why use Social Media?

Role of social media and the Internet in pathways to care for adolescents and young adults with psychotic disorders and non-psychotic mood disorders

Early Interventions in Psychiatry23 March 2015

Michael L. Birnbaum1,2,3,*, Asra F. Rizvi1,3, Christoph U. Correll1,2,3

and John M. Kane

http://onlinelibrary.wiley.com/doi/10.1111/eip.12237/abstract






Testing the Image

Testing distribution through Facebook + Instagram

Facebook vs. Instagram

Image Performance

Website Clicks

Reach Cost Per Click Ammount Relevency Score

500 71,551 $0.61 $305.40 8

54 13,704 $0.87 $46.87 5

39 11,110 $0.68 $26.69 7

593 84,461 $0.64 $378.96

Google Analytics Validation

How Many Pageviews via Social Referral?

507

14% variance

Google Events Tracking says...

182 people

Clicked “Submit”

149 people

Received Results ???

18%variance

Northwell’s HRA Results

Having Difficulty

Not Distressed

Grand Total % of positive results

15-Nov 3 3 0%

15-Dec 98 51 149 66%

Jan-16 2 2 0%

Grand Total

98 56 154 63%

30% (149 sessions)

completed the quiz

66% (98 sessions)

identified as at risk

70% (103 session) who took the assessment downloaded their results

Up Next

Target by behavior changesearch queries

Follow up by risk segment

Track byGoogle Analytics Premium + Validation

Thanks!

Emily Kagan-TrenchardAVP, Digital & Innovation Strategy

@ektrenchard

Learn more aboutpast and upcomingMember Meetings

health.socialmedia.org/meetings

Member Meeting 1June 22, 2016Chicago

Learn more about Member Meetingshealth.socialmedia.org/meetings