northwest missouri state university alumni association social media plan
TRANSCRIPT
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Northwest Missouri State UniversityAlumni AssociationCharlie Krueger, Haley Lewin, Evette Massey,Brittany Parker,
Heather Shumake, Cassie Swanson
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Current SocialMedia
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Facebook
Approximately
2,700likes
Managed by
University
Relations interns
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Facebook Audience
Source: University Relations of Northwest Missouri State University
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Twitter
Almost 300 followers
Sitting stagnant since August 2011
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Twitter
Mentions | @NWMSUalumni
Hashtags | #nw12
Retweets
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Competitors
Competitor Facebook Twitter
Northwest MissouriState University 100,000 likes 4,500 followers
Northwest Mass
Comm Alumni400 friends No Twitter
Kansas City Alumni
Chapter200 likes 15 followers
Northwest Band
Alumni200 likes No Twitter
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Comparisons
Comparison Facebook Twitter
Mizzou Alumni
Association9,700 likes 8,500 followers
Pittsburg State
Alumni Association 1,300 likes 200 followers
Missouri Western
Alumni Association500 likes 200 followers
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Social MediaPlan
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Our Goal
Use social media to develop a larger and
more engaged following on Facebook and
Twitter
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The Message
Once a Bearcat, Always a Bearcat
Alumni can stay connected to the
University and each other through social
media
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Location of
message
FacebookTwitter
LinkedIn
Promoting
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How?
Step 1: Observe how competitors and
comparisons use social media
Step 2: Promote with posts through the
University accounts
Step 3: Establish a voice
Step 4: Reach out to the staff and the
board for content
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Inf
President John Jasinski | @presidentjazz
Director of Athletics Wren Baker |
@wrenbaker
Alumni Katie Pierce | @intensekt
Alumni Andrea Garcia | @AKGarcia331
luencers
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Finding
TweetReach
Search Twitter for hashtags
Influencers
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Content Strategy
Commencement
A Taste of the Danube
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Engagement
Strategy Sports postsHolidays
M-Club Hall of
Fame Inductees
Commencement
Ask for memories
Now and Then
photos
Northwest
Digest/news
releases
Alumni events
Dates in
Northwest history
Homecoming
Look Familiar
photos
S l S i l
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Sample Social
MediaRemember the jingles, theringing and the landmark.
Tell us about your favorite
memory of the Bell Tower,
whether its playing
flashlight tag around its
pillars, singing carols, orthrowing an event. We
want to know!
E i Y
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Engaging Your
AudienceEngagingCurrent
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Scheduling Posts
Scheduling
d
Scheduling
M t
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Measurement
Strategy
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Questions?