Northwest Region CSIS508

Social Media For Construction Professionals

Joy Davis, CSI CCPR

May 9, 2014

#NWRC14

#NWRC14

Social media is now maturing into a key component of how we market, communicate, research and establish credibility for ourselves and our companies. If you plan to continue working for at least the next 5-10 years, you need to understand what social media really is and how it’s affecting you and your business. In this session, we’ll explore how social media is being used today by other construction professionals. We’ll discuss how you can develop a realistic social media strategy that fits your work life, and that creates a social media footprint that supports your work without wasting your time.

CourseDescription

#NWRC14

LearningObjectives

1) Understand what social media is and how to choose a tool to use

2) Understand how social media is used as a research tool

3) Learn where to find content and what to post

4) Develop a strategy for growing your own social media footprint

At the end of the this course, participants will be able to:

#NWRC14

Please Turn On Your Phone

Include

#NWRC14If you tweet

I am

@CSIConstruction

#NWRC14

How Much is This Tweet Worth?

“#ADA accessible entry and exit for pools and spas. Title II

& Title III facilities. Info at bit.ly/yslgrd Thanks Universal

Design”- @dstutzman, 2/5/2012

David Stutzman, CSI, CCS

#NWRC14

Traditional Cost Analysis

How Much Did It Cost?Nothing. UniversalDesign.com didn’t post it.

How Many People Saw It?

About 300 – not many.

Analysis = Not Worth Much

#NWRC14

The ROI Debate

“I’m going to pay someone

to tweet?”

Admit it. You’re thinking it.

#NWRC14

The ROI Debate

“Well, what’s the ROI of

your mom?”

#NWRC14

The New Math

#NWRC14

Here are 4 of the specifiers who follow

Stutzman.

How many millions of dollars in specifications

do these people represent?

Liz O’Sullivan, COCSI, CCS, CCCA

Mitch Miller, PA

CSI, CCS

Sarah Hirsch, KSCSI, CCS

George Everding, MOCSI, CCS, CCCA

The ROI is in the Relationships

What is this relationship worth to

UniversalDesign.com?

Relationship Context Value

#NWRC14

Construction Is Built On Relationships

That’s why architects play

golf, right?

#NWRC14

Tools for Starting & Supporting Relationships

#NWRC14

I Sent You Something To Get Your Attention

You Were Looking and Found Me

Inbound vs. Outbound

#NWRC14

Which Social Media Platforms?

#NWRC14

Audience – Content – Goals

#NWRC14

Construction Marketing Association 2012

Big CSI Communities

#NWRC14

What Do I Post?

#NWRC14

It’s About Them, Not You

#NWRC14

Best Professional Self• Contact

information• Professional

description• Professional

headshot• Your CSI

certifications• Keywords

#NWRC14

CSI, CCPR

Use Your Keywords Everywhere“Rick Heiserman” “Rick Heiserman CSI”

#NWRC14

Take a Minute to Write A One-Sentence Description of Yourself Using Your Keywords. I’ll Wait.

#NWRC14

Bad Profile Photos

#NWRC14

Good Profile Photos

#NWRC14

You Vs. The Company

#NWRC14

You Are What You Tweet

#NWRC14

…And the Company Knows That

5 Forbidden Fruit

#NWRC14

Can’t Resist the Apple?

Be Positiveand

Forward-looking

#NWRC14

Social Media & The Electronic Tattoos

#NWRC14

What’s the Narrative?

#NWRC14

What Stories Fit Your

Narrative?

#NWRC14

Are You Sure Your Business Is Boring?

#NWRC14

Take a Minute to Make a List of

Information You Could Post. I’ll

Wait.

#NWRC14

#NWRC14

What story are people actually hearing?

I’m A Proud…

What you post selects your audience, either by attracting them or pushing them away.

You are ALWAYS selecting.

#NWRC14

Focus on Relationships

- Pick 5 people you want to build a relationship with, and notice them

- Prune your links- Read a link and post a

comment- Make a

recommendation

#NWRC14

Give It 10 Minutes a Day

• Skim FaceBook, LinkedIn and Twitter• Use Google Alerts to track keywords

#NWRC14

Questions Or a LinkedIn Summary?

#NWRC14

Thanks! • Join CSI’s LinkedIn Group at www.linkedin.com• Follow CSI at www.twitter.com/CSIConstruction• Watch recordings at

www.youtube.com/CSIConstruction• Like CSI at www.facebook.com/CSIConstruction

#NWRC14

This concludes The American Institute of Architects Continuing Education Systems Course

#NWRC14