northwest runner media kit
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Northwest Runner Media KitTRANSCRIPT
media kit
NorthwestruNNerN o r t h w e s t R u n n e r M a g a z i n e a n d W e b s i t e —r e a c h i n g y o u r b e s t p r o s p e c t s
I N F O R M A T I O N F O R A D V E R T I S E R S
Number 17
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overviewNorthwest Runner is celebrating over thirty years as Washington state’s leading running publication. We bring you an audience of enthusiastic runners and walkers of all abilities and with a strong connection to the sport and its magazine. And now, advertisers can take advantage of our website and Facebook community as well. Through print, digitally and in person, we bring you unequalled access to the most active Northwest runners and walkers.
14,000 print edition readers
4,000 subscribers by mail
3,000 sampled at races and sold at running stores
80%+ subscription renewal rate
Thousands online each month at www.nwrunner.com each month
Over 2,000 Facebook Fans
ACTIVE AND AFFLUENT READERS:63% between 25 and 44 years of age
50.1% male / 49.7% female
63% are university educated
32% have an annual HHI of $100,000+
51% have participated in 8+ competitive events in the last 12 months
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JanuaryReservations > Nov 23Ad material > Dec 1Distribution date > Dec 15Seattle Marathon Report issue
FebruaryReservations > Dec 23Ad material > Jan 2Distribution date > Jan15
MarchReservations > Jan 23Ad material > Feb 1Distribution date > Feb 15
AprilReservations > Feb 23Ad material > March 1Distribution date > March 15
R A C E S C H E D U L E The most
read section of the magazine, the Race
Schedule is the definitive guide to
running, walking, and multisport events
in the state. Advertising races get a
special highlight.
editorial and production calendar
B E S T T I M E S L I S T A N D
P R O F I L E The best runners in the
state follow this list avidly and look for
races to rank in the top five in their age
group. One of the best of these runners
is interviewed each month.
F E A T U R E A R T I C L E S
Northwest Runner lets writers share
their passion for the special races,
people, events and developments that
make our sport so great.
T R I C O A C H I N G Irreverent,
off beat, and still practical, a look at
multisports from a respected coach and
store owner.
W I N N I N G N U T R I T I O N
Respected dietician Heather Nakamura
gives exclusive advice for people who
want to perform or just look their best.
R A C E R E S U L T S Top placings
in each advertiser’s race are given in
MayReservations > March 23Ad material > April 1Distribution date > April 15Special Feature: Spring Shoe Preview
JuneReservations > April 23Ad material > May 1Distribution date > May 15
JulyReservations > May 23Ad material > June 1Distribution date > June 15Special Feature: State High School Meet Report
AugustReservations > June 23Ad material > July 1Distribution date > July 15Special Feature: Rock ‘n’ Roll Marathon Report
SeptemberReservations > July 23Ad material > August 1Distribution date > August 15
OctoberReservations > August 23Ad material > Sept 1Distribution date > Sept 15
NovemberReservations > Sept 23Ad material > Oct 1Distribution date > Oct 15
DecemberReservations > Oct 23Ad material > Nov 1Distribution date > Nov 15Special Features: State High School X-C Report; Seattle Marathon Preview
Northwest Runner, often with photos
and short reports.
P U B L I S H E R S C O L U M N Read
and respected nation-wide, Editor/
Publisher Martin Rudow brings years
of running and writing experience to
a regular commentary on the local
running scene.
N W O N T H E R U N Places to go,
people to run with, trails, road courses,
races — snapshots of favorite local
running towns, parks, and byways.
E a c h m o n t h ’ s i s s u e
c o n t a i n s t h e s e g r e a t
r e g u l a r f e a t u r e s
t h a t k e e p r e a d e r s
c o m i n g b a c k .
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opportunities
The country’s leading regional running magazine for quality and commitment of its audience
Every month, Northwest Runner’s informative editorial content features important running tips and
advice, profiles of exceptional running people and their accomplishments, the region’s best-read
running activity calendar, as well as news, views, and reviews—all written by local writers with a
local flavor. This high-quality editorial allows Northwest Runner to wield enormous influence over
reader decisions ranging from which shoes to buy to which races to run.
Northwest Runner should be your first choice for reaching this important audience with advertising
messages for running and fitness related events, products, and services
Advertisers reach over 14,000 active people each month through Northwest Runner — 90% within
Washington State. Readers get Northwest Runner through the mail, at newsstands and running
stores, and at races where the magazine is selectively sampled. Every high school running coach in
the state is mailed a copy each month. Great audiences for your advertising message!
in print
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Your race literature in the hands of the hottest audience
As a vital part of the local running and walking community, Northwest Runner
attends dozens of races and special events each year — along with our race
advertisers’ literature. Almost every weekend of the year sees our booth at an event,
from a local 5K to a major race Expo. Race participants eagerly pick up sample copies
of the magazine as well as advertisers’ race literature. In addition, Northwest Runner
sends a selected number of advertisers’ race literature to each running store in the
state every month. This unique service lets you reach your best prospects in yet
another effective and exciting way. There is nothing as effective as having your race
information in front of an enthusiastic group of runners and walkers looking for their
next event.
in person
on lineFast-growing new way to reach a whole new audience
Northwest Runner’s website delivers the most of what people want from an online
running site: results and schedules. Results from every race in our schedule are
posted as soon after the race as they are available, along with photos and stories
whenever possible.
The schedule is updated regularly as new races are added. Advertising races are
given extra exposure in the “Featured Races” web page. In addition, the Northwest
Runner website features news and race stories from all over region as well as national
news that affects local runners and walkers. From reports from local athletes in
international competitions to news about a local store opening, the Northwest
Runner website covers it all with the unique Northwest Runner style and substance.
Northwest Runner’s Facebook page is a gateway to our magazine and website, and
forms its own community as well. Readers engage and interact with each other on
the site — with Northwest Runner as a backdrop.
opportunities
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ad dimensionsA1Full PageNo Bleed
A2Full PageFull Bleed
D1/2
B2/3
I1/4
H1/3
E1/2C
1/2
F 1/3
K1/6
G1/3
J 1/4
Finaltrimsize 8-1/4”x10-5/8” 8.250”x10.625”
ad shape/size width x height* width x height*
A1 Full page, no bleed 7-1/4" x 9-5/8" 7.250" x 9.625"
A2 Full page, full bleed 8-3/4" x 11-1/8" 8.750" x 11.125"
B 2/3 page 4-3/4" x 9-1/2" 4.750" x 9.500"
C 1/2 pg horiz 7-1/4" x 4-5/8" 7.250" x 4.625"
D 1/2 pg island 4-3/4" x 6-3/4" 4.750" x 6.750"
E 1/2 pg vertical 3-1/2" x 9-1/2" 3.500" x 9.500"
F 1/3 pg horiz 7-1/4" x 3" 7.250" x 3.000"
G 1/3 pg vertical 2-1/4" x 9-1/2" 2.250" x 9.500"
H 1/3 pg square 4-3/4" x 4-5/8" 4.750" x 4.625"
I 1/4 pg square 3-1/2" x 4-5/8" 3.500" x 4.625"
J 1/4 pg horiz 7-1/4" x 2-1/4" 7.250" x 2.250"
K 1/6 pg vertical 2-1/4" x 4-5/8" 2.250" x 4.625"
* includes any ad borders. no bleeds on fractional ads.
Bleed Ads ExplainedNorthwest Runner is printed on big sheets of paper, then folded, stapled, and trimmed.
It’s best to allow for trimming tolerances by making sure “live matter”—important graphic elements—is 1/4" inside the trim margin.
That means final ad size you send us must be 8.750 x 11.125 but the important parts of the ad that you don’t want trimmed off must be within a 8.250 x 10.625 area.
Print Ad Dimensions
ad width height
1 Main Banner 728 pixels 90 pixels
2 Feature Banner 468 pixels 60 pixels
3 Tile Ad 160 pixels 90 pixels
3 Tile Ad1 Main Banner Ad
2 Feature Banner Ad
Website Ad Dimensions
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Due Dates/Deadlines—Ads for next month’s issue are due by the first of each month. See page 5 for month-by-month deadlines. Example: June issue ads are due by May 1. The June issue comes out May 15.
Race Director Special Rates—Race advertisers only use the lowest, 12X rates when they advertise just two or more times.
Agency and Billing—Standard agency discounts apply. New advertisers: net due with ad. Others: net 15 days. For terms and conditions please see our insertion order.
ad ratesAd Production InfoWe require ads that are:
• High-resolution (300 pixels per inch).
• Actual size (or slightly larger).
• PDF (X-1a) or TIF or EPS format
Printing Information—Four-color, offset web, glossy paper, saddle stitch.
Black-and-white ads—GRAYSCALE, not color. Save the finished ad as .pdf X-1a or .tif or .eps.
Color ads—CMYK PROCESS colors. Process colors converted from spot colors are not acceptable.
Ad size & resolution for grayscale and color—Ad should be actual size or slightly larger at 300 pixels-per-inch.
Color text and graphics—Black text under 12 pt. and all black graphic elements (lines, shapes, etc.) should be black ink only (no cyan, magenta, or yel-low). Rich blacks should not exceed 300% total ink (C+M+Y+K < or = 300%). Text built of more than one process color or white text against a background should be at least 12 pt.
No white overprints—Don’t set white elements to overprint—they may look good on-screen but will not print.
Tif or eps ad elements, uncompressed—Do not use any compression on ad elements or on the finished ad.
No Quark clipping—QuarkXPress .eps files should be saved as .pdf then sent to us. Clipping paths should be created in Photoshop NOT in Quark.
Trapping and overprinting—Our printer does all trapping. Small black objects that overprint must be specifically set to overprint.
Crop marks—not required.
Questions—Call David Burngasser, Northwest Run-ner Art Director 206.367.3071.
Send Print Ads to—Rudow Specialty Publishing, 2723 Van Dee Ave, Greenbank, WA 98253. tel: (360) 678-3146, fax: (360) 678-3172, e-mail: [email protected]. Large files can be sent via Pando, downloadable at www.pando.com.
Send Digital Ads to—[email protected], tel: (360) 678-3146.
Ad Production—No charge for minor adjustments and updates to existing ads. Original ad work: $100 per hour. Please inquire.
Covers 1x 3x 6x 12x
C2 Inside Front (page 2)
C3 Inside Back
C4 Outside Back
Inside
Page 3
Full page
1/2 page
1/3 page
1/4 page
2-pg spread
..
WebsiteAd Adsize—widthxheight Ratepermonth
Main Banner 728 pixels x 90 pixels $95
Feature Banner 468 pixels x 60 pixels $75
Tile Ad 160 pixels x 90 pixels $50
Please submit website ads as a GIF or JPG. RGB color mode (not CMYK).
All banners must be static—no rotating banners will be accepted.
For national ad rates, please
contact our national sales
representative at (541) 617-0885.
For local advertisers, please
contact Northwest Runner at
(360) 678-3146.
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contact us
Home office:
RudowSpecialtyPublishing
2723 Van Dee Ave
Greenbank, WA 98253
tel: 360.678.3146
fax: 360.678.3172
e-mail: [email protected]
Northwest Runner is entirely produced by Rudow Specialty Publishing Company. We specialize in enthusiast publications from programs to periodicals and will be glad to discuss any opportunities you or your organization may have. Please contact us at (360) 678-3146 or [email protected]
NorthwestruNNer
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