media kit northwest runner

media kit

NorthwestruNNerN o r t h w e s t R u n n e r M a g a z i n e a n d W e b s i t e —r e a c h i n g y o u r b e s t p r o s p e c t s

I N F O R M A T I O N F O R A D V E R T I S E R S

Number 17

2 N o r t h w e s t r u N N e r M e d i a K i t N u m b e r 1 7

overviewNorthwest Runner is celebrating over thirty years as Washington state’s leading running publication. We bring you an audience of enthusiastic runners and walkers of all abilities and with a strong connection to the sport and its magazine. And now, advertisers can take advantage of our website and Facebook community as well. Through print, digitally and in person, we bring you unequalled access to the most active Northwest runners and walkers.

14,000 print edition readers

4,000 subscribers by mail

3,000 sampled at races and sold at running stores

80%+ subscription renewal rate

Thousands online each month at www.nwrunner.com each month

Over 2,000 Facebook Fans

ACTIVE AND AFFLUENT READERS:63% between 25 and 44 years of age

50.1% male / 49.7% female

63% are university educated

32% have an annual HHI of $100,000+

51% have participated in 8+ competitive events in the last 12 months


M e d i a K i t N u m b e r 1 7 N o r t h w e s t r u N N e r 3

JanuaryReservations > Nov 23Ad material > Dec 1Distribution date > Dec 15Seattle Marathon Report issue

FebruaryReservations > Dec 23Ad material > Jan 2Distribution date > Jan15

MarchReservations > Jan 23Ad material > Feb 1Distribution date > Feb 15

AprilReservations > Feb 23Ad material > March 1Distribution date > March 15

R A C E S C H E D U L E The most

read section of the magazine, the Race

Schedule is the definitive guide to

running, walking, and multisport events

in the state. Advertising races get a

special highlight.

editorial and production calendar

B E S T T I M E S L I S T A N D

P R O F I L E The best runners in the

state follow this list avidly and look for

races to rank in the top five in their age

group. One of the best of these runners

is interviewed each month.

F E A T U R E A R T I C L E S

Northwest Runner lets writers share

their passion for the special races,

people, events and developments that

make our sport so great.

T R I C O A C H I N G Irreverent,

off beat, and still practical, a look at

multisports from a respected coach and

store owner.

W I N N I N G N U T R I T I O N

Respected dietician Heather Nakamura

gives exclusive advice for people who

want to perform or just look their best.

R A C E R E S U L T S Top placings

in each advertiser’s race are given in

MayReservations > March 23Ad material > April 1Distribution date > April 15Special Feature: Spring Shoe Preview

JuneReservations > April 23Ad material > May 1Distribution date > May 15

JulyReservations > May 23Ad material > June 1Distribution date > June 15Special Feature: State High School Meet Report

AugustReservations > June 23Ad material > July 1Distribution date > July 15Special Feature: Rock ‘n’ Roll Marathon Report

SeptemberReservations > July 23Ad material > August 1Distribution date > August 15

OctoberReservations > August 23Ad material > Sept 1Distribution date > Sept 15

NovemberReservations > Sept 23Ad material > Oct 1Distribution date > Oct 15

DecemberReservations > Oct 23Ad material > Nov 1Distribution date > Nov 15Special Features: State High School X-C Report; Seattle Marathon Preview

Northwest Runner, often with photos

and short reports.

P U B L I S H E R S C O L U M N Read

and respected nation-wide, Editor/

Publisher Martin Rudow brings years

of running and writing experience to

a regular commentary on the local

running scene.

N W O N T H E R U N Places to go,

people to run with, trails, road courses,

races — snapshots of favorite local

running towns, parks, and byways.

E a c h m o n t h ’ s i s s u e

c o n t a i n s t h e s e g r e a t

r e g u l a r f e a t u r e s

t h a t k e e p r e a d e r s

c o m i n g b a c k .



opportunities

The country’s leading regional running magazine for quality and commitment of its audience

Every month, Northwest Runner’s informative editorial content features important running tips and

advice, profiles of exceptional running people and their accomplishments, the region’s best-read

running activity calendar, as well as news, views, and reviews—all written by local writers with a

local flavor. This high-quality editorial allows Northwest Runner to wield enormous influence over

reader decisions ranging from which shoes to buy to which races to run.

Northwest Runner should be your first choice for reaching this important audience with advertising

messages for running and fitness related events, products, and services

Advertisers reach over 14,000 active people each month through Northwest Runner — 90% within

Washington State. Readers get Northwest Runner through the mail, at newsstands and running

stores, and at races where the magazine is selectively sampled. Every high school running coach in

the state is mailed a copy each month. Great audiences for your advertising message!

in print



Your race literature in the hands of the hottest audience

As a vital part of the local running and walking community, Northwest Runner

attends dozens of races and special events each year — along with our race

advertisers’ literature. Almost every weekend of the year sees our booth at an event,

from a local 5K to a major race Expo. Race participants eagerly pick up sample copies

of the magazine as well as advertisers’ race literature. In addition, Northwest Runner

sends a selected number of advertisers’ race literature to each running store in the

state every month. This unique service lets you reach your best prospects in yet

another effective and exciting way. There is nothing as effective as having your race

information in front of an enthusiastic group of runners and walkers looking for their

next event.

in person

on lineFast-growing new way to reach a whole new audience

Northwest Runner’s website delivers the most of what people want from an online

running site: results and schedules. Results from every race in our schedule are

posted as soon after the race as they are available, along with photos and stories

whenever possible.

The schedule is updated regularly as new races are added. Advertising races are

given extra exposure in the “Featured Races” web page. In addition, the Northwest

Runner website features news and race stories from all over region as well as national

news that affects local runners and walkers. From reports from local athletes in

international competitions to news about a local store opening, the Northwest

Runner website covers it all with the unique Northwest Runner style and substance.

Northwest Runner’s Facebook page is a gateway to our magazine and website, and

forms its own community as well. Readers engage and interact with each other on

the site — with Northwest Runner as a backdrop.

opportunities



ad dimensionsA1Full PageNo Bleed

A2Full PageFull Bleed

D1/2

B2/3

I1/4

H1/3

E1/2C

1/2

F 1/3

K1/6

G1/3

J 1/4

Finaltrimsize 8-1/4”x10-5/8” 8.250”x10.625”

ad shape/size width x height* width x height*

A1 Full page, no bleed 7-1/4" x 9-5/8" 7.250" x 9.625"

A2 Full page, full bleed 8-3/4" x 11-1/8" 8.750" x 11.125"

B 2/3 page 4-3/4" x 9-1/2" 4.750" x 9.500"

C 1/2 pg horiz 7-1/4" x 4-5/8" 7.250" x 4.625"

D 1/2 pg island 4-3/4" x 6-3/4" 4.750" x 6.750"

E 1/2 pg vertical 3-1/2" x 9-1/2" 3.500" x 9.500"

F 1/3 pg horiz 7-1/4" x 3" 7.250" x 3.000"

G 1/3 pg vertical 2-1/4" x 9-1/2" 2.250" x 9.500"

H 1/3 pg square 4-3/4" x 4-5/8" 4.750" x 4.625"

I 1/4 pg square 3-1/2" x 4-5/8" 3.500" x 4.625"

J 1/4 pg horiz 7-1/4" x 2-1/4" 7.250" x 2.250"

K 1/6 pg vertical 2-1/4" x 4-5/8" 2.250" x 4.625"

* includes any ad borders. no bleeds on fractional ads.

Bleed Ads ExplainedNorthwest Runner is printed on big sheets of paper, then folded, stapled, and trimmed.

It’s best to allow for trimming tolerances by making sure “live matter”—important graphic elements—is 1/4" inside the trim margin.

That means final ad size you send us must be 8.750 x 11.125 but the important parts of the ad that you don’t want trimmed off must be within a 8.250 x 10.625 area.

Print Ad Dimensions

ad width height

1 Main Banner 728 pixels 90 pixels

2 Feature Banner 468 pixels 60 pixels

3 Tile Ad 160 pixels 90 pixels

3 Tile Ad1 Main Banner Ad

2 Feature Banner Ad

Website Ad Dimensions


Due Dates/Deadlines—Ads for next month’s issue are due by the first of each month. See page 5 for month-by-month deadlines. Example: June issue ads are due by May 1. The June issue comes out May 15.

Race Director Special Rates—Race advertisers only use the lowest, 12X rates when they advertise just two or more times.

Agency and Billing—Standard agency discounts apply. New advertisers: net due with ad. Others: net 15 days. For terms and conditions please see our insertion order.

ad ratesAd Production InfoWe require ads that are:

• High-resolution (300 pixels per inch).

• Actual size (or slightly larger).

• PDF (X-1a) or TIF or EPS format

Printing Information—Four-color, offset web, glossy paper, saddle stitch.

Black-and-white ads—GRAYSCALE, not color. Save the finished ad as .pdf X-1a or .tif or .eps.

Color ads—CMYK PROCESS colors. Process colors converted from spot colors are not acceptable.

Ad size & resolution for grayscale and color—Ad should be actual size or slightly larger at 300 pixels-per-inch.

Color text and graphics—Black text under 12 pt. and all black graphic elements (lines, shapes, etc.) should be black ink only (no cyan, magenta, or yel-low). Rich blacks should not exceed 300% total ink (C+M+Y+K < or = 300%). Text built of more than one process color or white text against a background should be at least 12 pt.

No white overprints—Don’t set white elements to overprint—they may look good on-screen but will not print.

Tif or eps ad elements, uncompressed—Do not use any compression on ad elements or on the finished ad.

No Quark clipping—QuarkXPress .eps files should be saved as .pdf then sent to us. Clipping paths should be created in Photoshop NOT in Quark.

Trapping and overprinting—Our printer does all trapping. Small black objects that overprint must be specifically set to overprint.

Crop marks—not required.

Questions—Call David Burngasser, Northwest Run-ner Art Director 206.367.3071.

Send Print Ads to—Rudow Specialty Publishing, 2723 Van Dee Ave, Greenbank, WA 98253. tel: (360) 678-3146, fax: (360) 678-3172, e-mail: [email protected]. Large files can be sent via Pando, downloadable at www.pando.com.

Send Digital Ads to—[email protected], tel: (360) 678-3146.

Ad Production—No charge for minor adjustments and updates to existing ads. Original ad work: $100 per hour. Please inquire.

Covers 1x 3x 6x 12x

C2 Inside Front (page 2) 1,850 1,650 1,495 1,195

C3 Inside Back 1,495 1,350 1,275 1,095

C4 Outside Back 2,025 1,950 1,695 1,395

Inside

Page 3 1,695 1,550 1,375 1,095

Full page 1,500 1,400 1,075 995

1/2 page 1,095 950 850 725

1/3 page 710 610 535 425

1/4 page 535 440 395 310

2-pg spread 2,500 1,950 1,750 1,500

..


contact us

Home office:

RudowSpecialtyPublishing

2723 Van Dee Ave

Greenbank, WA 98253

tel: 360.678.3146

fax: 360.678.3172

e-mail: [email protected]

Northwest Runner is entirely produced by Rudow Specialty Publishing Company. We specialize in enthusiast publications from programs to periodicals and will be glad to discuss any opportunities you or your organization may have. Please contact us at (360) 678-3146 or [email protected]

NorthwestruNNer


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