PRESSRELEASE

BRINGINGTHEWORLD’SCUISINETONORWICH–

CITYSELECTEDFOR‘SUPERRESTAURANT’

AremarkablenewbanquetrestaurantissettoopenattheRiversideEntertainmentCentre

inNorwichnextyear–andwith600covers,itwillbethebiggestintheregion.

ZaZaBazaar,whichwillcreate120localjobs,isthesecondinagroundbreakingnational

brand,offeringdinersarichvarietyofglobalcuisineatafixedprice.

Adventureandlivecookingareattheheartoftherestaurantconcept,whichsetscuisine

fromIndia,China,Japan,theFarEast,SouthAmericaandEuropeagainstvividbackdrops,

reflectingtheculturesfromwhichitoriginates.

SimonHowlett,ZaZaBazaarmarketingmanagersaid:“Thelaunchofourfirstrestaurantin

Bristolcreatedamassivestir,with7,000guestsdininghereinthefirstweekaloneand

newspaperreportscommentingonthenewbrandappearingaroundtheglobe.

“WearenowbringingZaZaBazaartoNorwich.Localpeoplewillbeabletoenjoythe

energy,originalityandsheerfunoftheZaZaexperienceforthemselves.

“ThirtyspecialistchefswillrunourNorwichrestaurant,creatingauthenticdishesfrom

aroundtheworldwithsomethingforeveryonetoenjoy.Thiswillbearemarkableplaceto

relaxandcelebrate.”

A£2.5millionredevelopmentprogrammewillbeginearlyin2012tocreatethenew

restaurant,whichislocatedonthesiteofSquaresBar.The25,000sqftoperationwillopen

intheSpring.

ThedrivingforcebehindthenewconceptisNitinBhatnagar,acelebratedinternationalchef.

Heexplainshisplans:“Ourconceptissimple–weprovidethehighestqualityingredients

andcookthemfreshinfrontofourguests.

“Thevibeisthebuzzofthenightmarket,”heexplains.“IfyougotoBangkokorSingapore,

youwillfindstreetmarketswithpeoplesellingdeliciousthings,vyingforyourbusiness,

tryingtogetyoutotastetheirfood.

“Thisistheatmospherethatwecreate.Maybeyouwilltryasatayhere,somethingfromthe

barbecuethere–whatevercatchesyoureye.Youmeetfriendsoryourfamily.Youhavea

beer,thengobackforsomethingmoretoeat.

“Wearecreatingtheambienceofthestreets.Wearegettingtheoutsideinside–makinga

greatplaceforourcustomerstoexplore.

“Therewillbetuktuksandartwork,withstreetdesignsfromarangeofcultures.Everything

willbecomfortable,informal–andrightatthecentreofeverythingwillbeourfood.”

NitinexplainsthatNorwichhasbeenchosenasthesecondcityforthenewconcept

because:“Thisisavibrantcity,withagreatnumberoffamilies,studentsandyoungpeople.

Thisisastrongregionalcentreandanidealplaceforournewbrand.”

ENDS

IssuedonbehalfofZaZaBazaarbyBrandonHillCommunicationsLimited.

MEDIACONTACTS:IANMUIRON01179339516ORJAMESMEREDITHON01179339513