notes mba 1st sem

7/21/2019 Notes Mba 1st Sem

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Devesh Kumar Sharma Notes Business Communication 1stsem

Communication:

The word Communication has been derived from the Latin Language Communicare thatmeans to Impart or to share.

Communication is a process of sharing Ideas, Views, Feeing ! "motions from one person to

another.

It re#uires two parties:$

%$ &ender'$ (eceiver

It is a two wa) process

*usiness communication:

*usiness communication is referred to the sharing of views, ideas, facts and findings from one

person to another for business and technica purposes.

Conte+t in Communication


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Contexts of Communication

umans communicate with each other across time, space, and conte+ts. Those conte+ts are often

thought of as the particuar combinations of peope comprising a communication situation. For

e+ampe, theories of interpersona communicationaddress the communication between d)ads

-two peope. /roup communicationdeas with groups, organi0ationa communicationaddressesorgani0ations,mass communicationencompasses messages broadcast, usua) eectronica), to

mass audiences, intercutura communicationoo1s at communication among peope of different

cutures, and gender communicationfocuses on communication issues of women and between

the se+es. 2ewer conte+ts incude heath communication and computer$mediated

communication.

Conte+ts of communication are best thought of as a wa) to focus on certain communication

processes and effects. Communication conte+t boundaries are fuid. Thus, we can see

interpersona and group communication in organi0ations. /ender communication occurs

whenever peope of different se+es communicate. 3e can have mass communications to

individuas, group, and organi0ations.

&T(4CT4(" 5F T" FI"L6

%. Interpersona communication

invo v es t he s tud ) o f peo p e and their inter$action or reationships. (esearchers in this

areastud)the use of verba and nonverba messages in deveoping andmaintaining

reationships between peope. &ome topics the)

findinteresting are interpersona competence, impression formation,s p o u s a c o n f i c t , i n te r p e r s o n a a t t r a c t i o n , c o m m u n i c a t i o n apprehension, and reationa communication.

'. &ma$group communicationcovers communication in groups

of three of mo re pe r sons . (esearc her s of t en s tud) how g roupsemerge, accom

pish their goa s, and so ve probems and howgroup eader s funct ion. Top ics in sma

$group communicationincude sma$group effectiveness, cohesion, confict, group roes,consensus, productivit), group cuture, and fami) communication.

7. Language and s)mboic codesin co nce rne d wi th ve rba and nonverba codes of communication. 3hen e+amining these

codes,researchers focus on how anguage and nonverba s )mbos are transmitted, are

received, and come to have meaning for peopeof the same of different cutures. Topics cover issues suchas

te+to r d i s c o u r s e , a n g u a g e i n t e n s i t ) , p r o + e m i c s , a n g u a g e

deveopment in chidren, conversationa fow, istening, nonverbaimmediac), and reationa power.
http://oregonstate.edu/instruct/theory/contexts.html#interphttp://oregonstate.edu/instruct/theory/contexts.html#grouphttp://oregonstate.edu/instruct/theory/contexts.html#orghttp://oregonstate.edu/instruct/theory/contexts.html#masshttp://oregonstate.edu/instruct/theory/contexts.html#masshttp://oregonstate.edu/instruct/theory/contexts.html#interchttp://oregonstate.edu/instruct/theory/contexts.html#genderhttp://oregonstate.edu/instruct/theory/contexts.html#grouphttp://oregonstate.edu/instruct/theory/contexts.html#orghttp://oregonstate.edu/instruct/theory/contexts.html#masshttp://oregonstate.edu/instruct/theory/contexts.html#interchttp://oregonstate.edu/instruct/theory/contexts.html#genderhttp://oregonstate.edu/instruct/theory/contexts.html#interp


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8. 5rgani0ationa communication

is concerned with the processingand use of messages between and within organi0ations. It focuseson the

compe+ities of communication in forma structuresw h e r e m a n ) i n t e r p e r s o n a a n d g r o u p r e a t i o n s h i p s a r e a d ) e + i s t . ( e s e a

rchers oo1 at organi0ationa networ1s s)stems, confict,negotiation, superior9subordinate

reationships, and other aspectsof organi0ationa ife.

. ;ubic communication

covers communication in nonmediatedp u b i c s e t t i n g s a n d f o c u se s m a i n ) o n o n e $ t o $ m a n ) communication. ;rimar) topics incude rhet

oric, pubic address,ana)sis and deiver) of speeches, persuasion, argumentation,

andd e b a t e . ( e s e a r c h f o c u s e s o n s p e a 1 e r c r e d i b i i t ) , e t h i c s , i nt er pr et i

ng i te ra tu re , p ro pa g an d a, po i ti c a ca mp ai gn s, an d communication education.


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common ground to wor1 from. In wor1 situations, identif)ing a probem and coming up

with a high) efficient wa) to sove it can #uic1) toppe an) cutura or institutiona

barriers. Buite simp), peope i1e resuts.

. Language barriers

seem prett) sef$inherent, but there are often hidden anguage barriers that we aren?t

awa)s aware of. If )ou wor1 in an industr) that is heav) in argon or technica anguage,

care shoud be ta1en to avoid these words when spea1ing with someone from outside the

industr). 3ithout being patroni0ing, imagine e+paining a situation in )our industr) to a

chid. ow woud )ou conve) these concepts without re)ing on argonD > cear, direct

narrative is preferabe to an incomprehensibe sew of speciat) terms.


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Communication noise

In an) communication mode, noise is interference with the decoding of messages sent over a

channe b) an encoder. There are man) e+ampes of noise:"nvironmenta noise

2oise that ph)sica) disrupts communication, such as standing ne+t to oud spea1ers at a part),or the noise from a construction site ne+t to a cassroom ma1ing it difficut to hear the professor.

;h)sioogica$impairment noise

;h)sica maadies that prevent effective communication, such as actua deafness or bindness

preventing messages from being received as the) were intended.

&emantic noise

6ifferent interpretations of the meanings of certain words. For e+ampe, the word weed can be

interpreted as an undesirabe pant in a )ard, or as a euphemism for mariuana.&)ntactica noiseG

=ista1es in grammar can disrupt communication, such as abrupt changes in verb tenseduring a

sentence.

5rgani0ationa noise

;oor) structured communication can prevent the receiver from accurate interpretation. For

e+ampe, uncear and bad) stated directions can ma1e the receiver even more ost.

Cutura noise

&tereot)pica assumptions can cause misunderstandings, such as unintentiona) offending a non$

Christian person b) wishing them a =err) Christmas.

;s)choogica noise

Certain attitudes can aso ma1e communication difficut. For instance, great anger or sadnessma) cause someone to ose focus on the present moment. 6isorders such as >utismma) aso

severe) hamper effective communication.

Cutura differences. The norms of socia interaction var) great) in different cutures, as do the

wa) in which emotions are e+pressed. For e+ampe, the concept of persona space varies between

cutures and between different socia settings.

-% &emantic *arriers

There is awa)s a possibiit) of misunderstanding the feeings of the sender of the message or

getting a wrong meaning of it. The words, signs, and figures used in the communication are

e+pained b) the receiver in the ight of his e+perience which creates doubtfu situations. This

happens because the information is not sent in simpe anguage.
http://en.wikipedia.org/wiki/Grammatical_tensehttp://en.wikipedia.org/wiki/Grammatical_tensehttp://en.wikipedia.org/wiki/Autismhttp://en.wikipedia.org/wiki/Autismhttp://en.wikipedia.org/wiki/Grammatical_tensehttp://en.wikipedia.org/wiki/Autism


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The chief anguage$reated barriers are as under:

-i *ad) "+pressed =essage:

*ecause of the obscurit) of anguage there is awa)s a possibiit) of wrong interpretation of themessages. This barrier is created because of the wrong choice of words, in civi words, the wrong

se#uence of sentences and fre#uent repetitions. This ma) be caed inguistic chaos.

-ii &)mbos or 3ords with 6ifferent =eanings:

> s)mbo or a word can have different meanings. If the receiver misunderstands the

communication, it becomes meaningess. For e+ampe, the word Hvaue? can have different

meanings in the foowing sentences:

-a 3hat is the vaue of computer education these da)sD

-b 3hat is the vaue of this mobie setD

-c Vaue our friendship.

-iii Faut) Transation:

> manager receives much information from his superiors and subordinates and he transates it fora the empo)ees according to their eve of understanding. ence, the information has to be

mouded according to the understanding or environment of the receiver. If there is a itte

careessness in this process, the faut) transation can be a barrier in the communication.

-iv 4ncarified >ssumptions:

It has been observed that sometimes a sender ta1es it for granted that the receiver 1nows some

basic things and, therefore, it is enough to te him about the maor subect matter. This point of

view of the sender is correct to some e+tent with reference to the dai) communication, but it isabsoute) wrong in case of some specia message,

-v Technica argon:

/enera), it has been seen that the peope wor1ing in an enterprise are connected with somespecia technica group who have their separate technica anguage.

Their communication is not so simpe as to be understood b) ever)bod). ence, technica

anguage can be a barrier in communication. This technica group incudes industria engineers,

production deveopment manager, #uait) controer, etc.

-vi *od) Language and /esture 6ecoding:3hen the communication is passed on with the hep of bod) anguage and gestures, its

misunderstanding hinders the proper understanding of the message. For e+ampe, moving one?s

nec1 to rep) to a #uestion does not indicate proper) whether the meaning is HAes? or H2o?.

-' ;s)choogica or "motiona *arriers


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The importance of communication depends on the menta condition of both the parties. >

menta) disturbed part) can be a hindrance in communication. Foowing are the emotiona

barriers in the wa) of communication:

-i ;remature "vauation:

&ometimes the receiver of information tries to dig out meaning without much thin1ing at thetime of receiving or even before receiving information, which can be wrong. This t)pe ofevauation is a hindrance in the e+change of information and the enthusiasm of the sender gets

dampened.

-ii Lac1 of >ttention:

3hen the receiver is preoccupied with some important wor1 he9she does not isten to themessage attentive). For e+ampe, an empo)ee is ta1ing to his boss when the atter is bus) in

some important conversation. In such a situation the boss ma) not pa) an) attention to what

subordinate is sa)ing. Thus, there arises ps)choogica hurde in the communication.

-iii Loss b) Transmission and ;oor (etention:3hen a message is received b) a person after it has passed through man) peope, genera) it

oses some of its truth. This is caed oss b) transmission. This happens norma) in case of ora

communication. ;oor retention of information means that with ever) ne+t transfer of informationthe actua form or truth of the information changes.

>ccording to one estimate, with each transfer of ora communication the oss of the information

amounts to near) 7JK. This happens because of the careessness of peope. Therefore, ac1 of

transmission of information in its true or e+act form becomes a hindrance in communication.

-iv 6istrust:

For successfu communication the transmitter and the receiver must trust each other. If there is aac1 of trust between them, the receiver wi awa)s derive an opposite meaning from themessage. *ecause of this, communication wi become meaningess.

-7 5rganisationa *arriers

5rganisationa structure great) affects the capabiit) of the empo)ees as far as the

communication is concerned. &ome maor organisationa hindrances in the wa) ofcommunication are the foowing:

-i 5rganisationa ;oicies:

5rganisationa poicies determine the reationship among a the persons wor1ing in the

enterprise. For e+ampe, it can be the poic) of the organisation that communication wi be inthe written form. In such a situation an)thing that coud be conve)ed in a few words sha have

to be communicated in the written form. Conse#uent), wor1 gets dea)ed.

-ii (ues and (eguations:5rganisationa rues become barriers in communication b) determining the subect$matter,

medium, etc. of communication. Troubed b) the definite rues, the senders do not send some of

the messages.


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-iii &tatus:

4nder organising a the empo)ees are divided into man) categories on the basis of their eve.

This forma division acts as a barrier in communication especia) when the communicationmoves from the bottom to the top.

For e+ampe, when a ower$eve empo)ee has to send his message to a superior at the top evethere is a ur1ing fear in his mind that the communication ma) be faut), and because of this fear,he cannot conve) himsef cear) and in time. It dea)s the decision ma1ing.

-iv Compe+it) in 5rganisationa &tructure:

The greater number of manageria eves in an organisation ma1es it more compe+. It resuts in

dea) in communication and information gets changed before it reaches the receiver. In otherwords, negative things or criticism are conceaed. Thus, the more the number of manageria

eves in the organisation, the more ineffective the communication becomes.

-v 5rganisationa Faciities:

5rganisationa faciities mean ma1ing avaiabe sufficient stationer), teephone, transator, etc.3hen these faciities are sufficient in an organisation, the communication wi be time), cear

and in accordance with necessit). In the absence of these faciities communication becomes

meaningess.

-8 ;ersona *arriers

The above$mentioned organisationa barriers are important in themseves but there are some

barriers which are direct) connected with the sender and the receiver. The) are caed persona

barriers. From the point of view of convenience, the) have been divided into two parts:

-a *arriers (eated to &uperiors: These barriers are as foows:

-i Fear of Chaenge of >uthorit):"ver)bod) desires to occup) a high office in the organisation. In this hope the officers tr) toconcea their wea1nesses b) not communicating their ideas. There is a fear in their mind that in

case the reait) comes to ight the) ma) have to move to the ower eve,

-ii Lac1 of Confidence in &ubordinates:

Top$eve superiors thin1 that the ower$ eve empo)ees are ess capabe and, therefore, the)ignore the information or suggestions sent b) them. The) deiberate) ignore the communication

from their subordinates in order to increase their own importance. Conse#uent), the sef$

confidence of the empo)ees is owered.

-b *arriers (eated to &ubordinates: &ubordinates$reated barriers are the foowing:-i 4nwiingness to Communicate:

&ometimes the subordinates do not want to send an) information to their superiors. 3hen the

subordinates fee that the information is of negative nature and wi adverse) affect them, aneffort is made to concea that information.

If it becomes imperative to send this information, it is sent in a modified or amended form. Thus,

the subordinates, b) not carif)ing the facts, become a hindrance in communication,


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-ii Lac1 of ;roper Incentive:

Lac1 of incentive to the subordinates creates a hindrance in communication. The ac1 of

incentive to the subordinates is because of the fact that their suggestions or ideas are not givenan) importance. If the superiors ignore the subordinates, the) become indifferent towards an)

e+change of ideas in future.

Cutura *arriers to "ffective Communication

"ffective communication with peope of different cutures is especia) chaenging. Cutures

provide peope with wa)s of thin1ing$$wa)s of seeing, hearing, and interpreting the word. Thus

the same words can mean different things to peope from different cutures, even when the) ta1

the same anguage. 3hen the anguages are different, and transation has to be used to

communicate, the potentia for misunderstandings increases.

&tea Ting$Toome) describes three wa)s in which cuture interferes with effective cross$cutura

understanding. First is what she cas cognitive constraints. These are the frames of reference

or word views that provide a bac1drop that a new information is compared to or inserted into.

&econd are behavior constraints. "ach cuture has its own rues about proper behavior which

affect verba and nonverba communication. 3hether one oo1s the other person in the e)e$or

not whether one sa)s what one means overt) or ta1s around the issue how cose the peope

stand to each other when the) are ta1ing$$a of these and man) more are rues of poiteness

which differ from cuture to cuture.

Ting$Toome)Ms third factor is emotiona constraints. 6ifferent cutures reguate the dispa) of

emotion different). &ome cutures get ver) emotiona when the) are debating an issue. The))e, the) cr), the) e+hibit their anger, fear, frustration, and other feeings open). 5ther cutures

tr) to 1eep their emotions hidden, e+hibiting or sharing on) the rationa or factua aspects of

the situation.

> of these differences tend to ead to communication probems. If the peope invoved are not

aware of the potentia for such probems, the) are even more i1e) to fa victim to them,

athough it ta1es more than awareness to overcome these probems and communicate effective)

across cutures.

6efinition >nd "+ampes 5f Cutura *arriers To Communicationave )ou ever had troube communicating with someone from another cutureD ;erhaps )ou

strugged to understand someoneMs speech or interpret their behavior. 3hether in a universit) or

the wor1pace, it is common to face barriers or chaenges to effective cross$cutura

communication. The goba mar1etpace creates man) opportunities for business deveopment,

but ineffective cross$cutura communication can harm empo)ees, customers, and other

sta1ehoders. It is important to understand the barriers to cross$cutura communication and


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1now how to overcome them. LetMs ta1e a oo1 at some of the cutura barriers to

communication in the wor1pace.

Language $ =isunderstandings are common among peope who spea1 the same anguage, so it

is not surprising that peope from different cutura and inguistic bac1grounds face

communication barriers. >n)thing from the mispronunciation of a word to a ac1 of specificit)can ead to misunderstandings. For e+ampe, if a saes director in 2ew Aor1 as1s a contractor in

*ra0i to do something soon, the two parties ma) have a different interpretation of the word

Msoon.M Language is a refection of cuture, and different cutures have ver) different wa)s of

assigning meanings to words.

*ehavior $ Cutura differences in bod) anguage and other behaviors can aso cause

miscommunications. For e+ampe, in the 4.&. it is important to ma1e e)e contact with someone

who is spea1ing to )ou or the) ma) thin1 )ou are distracted or uninterested. owever, in man)

>sian countries e)e contact can be a sign of disrespect or a chaenge to authorit). There are

man) other cutura differences in bod) anguage that can create barriers to effective

communication. These incude differences in facia e+pressions, the use of nodding to indicateagreement or understanding, and the amount of space to give someone with whom )ou are

having a conversation.

&tereot)pes are assumptions peope ma1e about the characteristics of members of a cutura or

socia group. =an) stereot)pes are negative or even hostie and are a serious barrier to

wor1pace communication. If )ou ma1e a o1e about e+pecting )our Latin >merican coeague

to arrive ate for a meeting, )ou ma) damage )our professiona reationship. 3hie some

cutures ma) share a genera set of characteristics, it is never o1a) to assume that individua

members of a group have those same

Shannon and Weaver

The new mode was designed to mirror the functioning of radio and teephone technoogies.

Their initia mode consisted of three primar) parts:sender,channe, and receiver. The sender

was the part of a teephonea person spo1e into, the channe was the teephone itsef, and the

receiver was the part of the phone where one coud hear the other person. &hannon and 3eaver

aso recogni0ed that often there is static that interferes with one istening to a teephoneconversation, which the) deemed noise. The noise coud aso mean the absence of signa. N%G

In a simpe mode, often referred to as the transmission modelorstandard view of

communication, informationor content -e.g. a message innatura anguage is sent in some form

-as spo1en anguage from an emisor9 sender9encoderto a destination9 receiver9 decoder.This

common conception of communication views communication as a means of sending and
http://en.wikipedia.org/wiki/Senderhttp://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Receiver_(radio)http://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Models_of_communication#cite_note-Shannon-1http://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Natural_languagehttp://en.wikipedia.org/wiki/Natural_languagehttp://en.wikipedia.org/wiki/Spoken_languagehttp://en.wikipedia.org/wiki/Encoderhttp://en.wikipedia.org/wiki/Encoderhttp://en.wikipedia.org/wiki/Decoderhttp://en.wikipedia.org/wiki/Decoderhttp://en.wikipedia.org/wiki/Senderhttp://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Receiver_(radio)http://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Models_of_communication#cite_note-Shannon-1http://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Natural_languagehttp://en.wikipedia.org/wiki/Spoken_languagehttp://en.wikipedia.org/wiki/Encoderhttp://en.wikipedia.org/wiki/Decoder


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receiving information. The strengths of this mode are simpicit), generait), and #uantifiabiit).

=athematicians Caude &hannon and 3arren 3eaver structured this mode based on the

foowing eements:

>n information source, which produces a message.

>transmitter, which encodes the message into signas

>channe,to which signas are adapted for transmission

>receiver, which MdecodesM -reconstructs the message from the signa.

> destination, where the message arrives.

&hannon and 3eaver argued that there were three eves of probems for communication within

this theor).

The technica probem: how accurate) can the message be transmittedD

The semanticprobem: how precise) is the meaning Mconve)edMD

The effectiveness probem: how effective) does the received meaning affect behaviorD

Linear Model

It is a one wa) mode to communicate with others. It consists of the sender encoding a message

and channeing it to the receiver in the presence of noise. In this mode there is no feedbac1

which ma) aow for a continues e+change of information. This form of communication is a one$

wa) form of communication that does not invove an) feedbac1 or response, and noise
http://en.wikipedia.org/wiki/Information_sourcehttp://en.wikipedia.org/wiki/Transmitterhttp://en.wikipedia.org/wiki/Transmitterhttp://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Receiver_(radio)http://en.wikipedia.org/wiki/Receiver_(radio)http://en.wikipedia.org/wiki/Semantichttp://en.wikipedia.org/wiki/Semantichttp://en.wikipedia.org/wiki/Information_sourcehttp://en.wikipedia.org/wiki/Transmitterhttp://en.wikipedia.org/wiki/Channel_(communications)http://en.wikipedia.org/wiki/Receiver_(radio)http://en.wikipedia.org/wiki/Semantic


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he inear communication mode

The inear communication mode

>ccording to Fi -'JJO, p. 8', #uoting Theodorson and Theodorson, %Occording to Fi -'JJO, p. 8', #uoting Theodorson and

Theodorson, %Oristote, a great phiosopher initiative the eariest mass communication mode caed

>ristote?s =ode of Communication. e proposed mode before 7JJ *.C who found the


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importance of audience roe in communication chain in his communication mode. This mode is

more focused on pubic spea1ing than interpersona communication.

Aristotle Model of Communication is formed with 5 basic elements

-i &pea1er, -ii &peech, -iii 5ccasion, -iv >udience and -v "ffect.

>ristote advises spea1ers to buid speech for different audience on different time -occasion and

for different effects.

&pea1er pa)s an important roe in ;ubic spea1ing. The spea1er must prepare his speech and

ana)sis audience needs before he enters into the stage. is words shoud infuence in audience

mind and persuade their thoughts towards him.

"+ampe:

>e+ander gave brave speech to his sodiers in the war fied to defeat ;ersian "mpire.

&pea1er $ >e+ander

&peech $ about his invasion

5ccasion $ 3ar fied

>udience $ &odiers

"ffect $ To defeat ;ersia


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Organizational Communication:-

>processb) which activitiesof a societ) are coected and coordinated to reachthegoasof

bothindividuasand the coective group.It is a subfied ofgeneracommunicationsstudiesand

is often a componentto effectivemanagementin awor1paceenvironment.

The importance of communication in management can be judged from the following facts:

1. Necessar for !lannin"# $lannin"% the most im!ortant functions of mana"ement%re&uires extensive communication amon" the executives and the other !ersonnel.Communication is im!ortant in executin" a !lanned !ro"ramme and thencontrollin" the activities of the !ersonnel 'ith the hel! of feed(ac) information. *norder to evaluate the !erformance of the !ersonnel in the li"ht of the !lannedo(+ectives% communication is necessar.,. Basis of co-ordination#he !resent da (i" or"anisations are desi"ned on the

(asis of s!ecialisation and division of la(our% constitute a lar"e num(er of !ersons.*n order to achieve the desired o(+ectives% it is ver necessar to coordinate thee/orts of the la(our en"a"ed in the various activities of !roduction andor"anisation. Co-ordination re&uires mutual understandin" a(out the or"anisational"oals% the mode of their achievement and their inter-relationshi! (et'een the 'or)(ein" !erformed ( various individuals% this all can (e achieved onl throu"he/ective communication.0. sta(lishment of e/ective leadershi!#Communication is the (asis of e/ectiveleadershi!. B develo!in" the s)ill of communication% a mana"er can (e a realleader of his su(ordinates. 2 "ood sstem of communication (rin"s them in closecontact 'ith each other and removes misunderstandin"s.3. *ncreases mana"erial e4cienc#5or the smooth runnin" of the or"anisation%

mana"ement conves directions% "oals and tar"ets6 issues instruction% allocates+o(s and res!onsi(ilities6 and loo)s after the !erformance of su(ordinates. his all isnot !ossi(le 'ithout e/ective sstem of communication. 2s a matter of fact itlu(ricates the entire or"anisation and )ee!s the or"anisation at 'or). Moreover%mana"ement cannot 'or) e4cientl unless it )no's the "rievances of itssu(ordinates and removes it. hus the s)ill of communication has (ecome anessential &ualit of successful mana"ement.7. $romotes Co-o!eration and industrial !eace#Communication is a t'o-'a tra4c'hich hel!s !romotin" coo!eration and mutual understandin" (et'een (oth the
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!arties. he e4cient do'n'ard communication hel!s the mana"ement to tell thesu(ordinates 'hat the or"anisation 'ants and ho' it can (e !erformed. he u!'ardcommunication hel!s the 'or)ers in !uttin" their "rievances% su""estions andreactions (efore the mana"ement. hus it !romotes the industrial !eace and "oodrelations.8. Basis of Decision-ma)in"#*n order to ma)e !rom!t decision% fact and information

should (e collected. hus communication is !rimar re&uirement of decisionma)in". 2"ain to im!lement the decision e/ectivel% it (ecomes essential to convethe decisions to the su(ordinates concerned throu"h an e/ective sstem ofcommunication.9. Morale Buildin" and Motivation#Communication sstem ena(les mana"ement tochan"e the attitude to motivate in:uence and satisf the su(ordinates. $ro!er andtimel communication (et'een the interested !arties reduces the !oints of frictionand minimise these that inevita(l arise. ;ood communication im!roves "oodindustrial relations and ensures !artici!ative and democratic !attern ofmana"ement.o( satisfaction#;ood communication removes the !ossi(ilit ofmisunderstandin"s amon" the !arties concerned. Wor)ers )no' 'hat the have todo and ho'. *t creates a sense of coo!eration amon" them. *t 'ill increase themorale of the 'or)er and each 'or)er 'ill (e full satis?ed in his 'or).

hus% 'e see that communication is ver vital for the ver existence of anor"anisation.

Cross Functional Communication

Cross functiona communication is an) communication used to buid partnerships, inteectuaresources, to promote an idea, a product, service, or an organi0ation @ with the obective of

creating vaue for )our business.

eed of C!F!C!

P To support core operations

P For ;rofiing

P For Informing

P For &ociai0ingP 2eed for socia Interaction

To support core operationsP Technoogica change couped with increased competition have re#uired companies to

become more mar1et$ driven, attempting to gain competitive advantage b) reaching the

mar1etpace first with a superior product.P Comm. is necessar) for production, services and the distribution of products.

For "rofiling


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P 3hen a corporate of ong time, manager or a product profie is created and disseminated,

Comm. Is re#uired.

For #nformingP For the Intra and e+tra$ officia communication and to impart the information to the sta1e

hoders Comm. Is re#uired.

For $ocializing Comm. is individua?s sociai0ation in an organi0ation as good empo)ees with the

mutitude of peope

eed for social #nteractionP >s socia interaction is the need of uman *eing.P /rapevine comm. ! informa &ocia 2etwor1s.

P

"hatic CommunicationP The word ;hatic is reated with the trivia meaning of time and date.

P It is the most important component of (apport *uiding.

P It increases the understanding of Cutures.

Cross Cutura Communication.

Communication for Mar%etingP Comm. Channes in this are fragmented and e+poding.

P =ost of the peope with connect with consumers at a deeper ever.&ogans or tag Line of barands.

&uman 'esource Comm!P It refers to the techni#ues and processes used in the organi0ations across the gobe whie

communication with the empo)ees about the foowing points.

%. >ppointment.'. ;romotions9 Increments.

7. Compensations.

8. Trainings. ;ersonai0e counseing


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. 3hat do diverse companies such as *oeing, Coca$Coa, 6u;ont, Ford, ewett$;ac1ard,

Federa$=ogu, &iemens, and Qero+, a have in commonD

notes mba 1st sem

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