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Analysis of the creation of the notia brand

Motion graphics representation of notia logo and brand mark

Kristen Kane

notia

Kristen Kane

Ultra simple looking, transparent tablet is a possible technology in the future.

Controls all electronics in the house.

Product is unique and simple, yet striking in appearance.

Product

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Product

South Africa

Italy

Japan

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Influences

AgricultureArchitectureTransportation

Ethnically diverse and known for its many cultures, religions and languages.

Black majority still lead largely impoverished lives. It is among these people that cultural traditions survive most strongly

Music, especially the drums are used to communicate.

Kristen Kane

South Africa

Influences

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Agricultural, transportation and architectural symbols

Influences

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Italy

Central place of Western culture and origin of the Roman Empire, Catholic Church, Humanism and Renaissance.

Renaissance was an intellectual movement that helped in shaping the course of European thought.

Produced some of the greatest painters, sculptors, poets, musicians, mathematical and architects in history.

Influences

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Agricultural, transportation and architectural symbols

Influences

Major economic power, and has the world’s second largest economy

One of the leading nations in the fields of scientific research including technology and machinery research.

Japanese music is eclectic, using borrowed instruments and different styles from neighboring cultures.

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Japan

Influences

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Agricultural, transportation and architectural symbols

Influences

Italy

Japan

South Africa

Kristen Kane

Influences

Kristen Kane

Universal brand, unites people on different continents and aims to get into the hands of as many people as possible.

Japan symbolizes the revolutionary product as they are known for breakthrough technologies.

Italy represents the intellectual movement the product will create

South Africa represents the diversity of people, no matter what your religion, language or culture you are from notia is the product for you.

Connections

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South African crop field Italian Architecture Japanese highway

Unification

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notia logo represents a change in the way we are currently living and symbolizes a movement and change towards the future. I wanted to represent this through the use of line moving in a forward direction.

Unification

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Alterations

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Alterations

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Chosen Words

South Africa (Afrikaans language) innovasie meaning innovation

Italy (Italian language) velocita meaning speed

Japan (Japanese language) shorai no meaning future

Name Development

Innovasie va

velocita itanovatia

shorai no no

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Integration

Name Development

NovatiaNotia

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The brand name notia is shorter, less complex and easier to remember.

Finalization

Name Development

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Background video

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Storyboard2D Version

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Soundtrack

Japanese chimes

Italian cello

South African drums

notia soundtrack

Kristen Kane

Thank you