November 2005

Statistics – all meetingsCase Finland

ICCA D-category MeetingMontevideo, November 6, 2005

Tuula LindbergFinland Convention Bureau

November 2005

Finland Convention Bureau

The Meetings Industry Survey 2004

Future

November 2005

Finland Convention Bureau (FCB)

Founded 1974

National CVB with 90 members

7 staff members

Budget € 1.2 million

International memberships: EFCT, ICCA, MPI, UIA

November 2005

The Meetings Industry Survey 2004

November 2005

Target

To measure

Domestic meetings

International meetings

International Association Meetings (IAM)

November 2005

Target

Number of meetings and participants

Average size, duration, location and seasons

Economic impact

Employment impact

Profile of Intl Association Meetings and participants

Feedback of organisers and delegates

November 2005

Methodology

Number, average size, duration and location

Internet questionnaire to 800 commercial venues

Internet questionnaire to universities and members

November 2005

MethodologyCriteria International meeting: at least 10 participants of

whom at least 40% from abroad

Domestic meeting: at least 10 participants of whom over 60% Finnish

IAM: at least 10 participants of whom at least 40% from abroad and from at least 3 countries

Meetings lasting from 1 to 24 hours are counted as one day meetings

November 2005

MethodologyEconomic and employment impact Meeting sales figures of 800 venues Sales figures of PCOs and DMCs and event

organisers Organiser expenditure (IAM) Delegate expenditure and travelling costs (IAM)

November 2005

Results

Profile and feedback of IAM and delegates Organiser survey of all organisers Delegate survey of 16 IAMs (2,000 delegates)

November 2005

Results

Number of meetings and participants 4.5 million pax in 105,800 meetings 305,700 pax in intl meetings = 7% 54 200 pax in IAM = 1%

November 2005

Results

Average size and duration 42 persons, 1.3 days (domestic) 47 persons, 1.5 days (all intl) 171 persons, 3.2 days (IAM)

November 2005

Results

Location and seasons Ranking by regions and cities Ranking by months:

Peak season March (all meetings), June (IAM)

November 2005

Results

Economic and employment impact, all meetings € 260 million (all meetings) € 76,3 million (IAM) Employment impact 5,598 person years

November 2005

Results

Economic and employment impact IAM € 1 410 by delegate stay € 188 delegate expenditure per day € 195 foreign delegate expenditure per day average stay 7.1 days

November 2005

ResultsDelegate expenditure per day €/day %

Accommodation 73 31

Congress fee 42 25

Restaurants/cafés 17 10

Shopping 13 8

Tours outside Finland 11 7

Tours in Finland 9 5

Social programme not incl. in fee 5 3

Local transportation 4 2

Business promotion 4 2

Miscellaneous 10 6

Total 188 100

November 2005

Results

Profile of IAM Technology and IT, medicine 90% English speaking 45% with exhibition 11% with insurance

November 2005

Results

Profile of IAM delegates 31–50 years old male from Europe 3% with accompanying person Registration 1–3 months before

November 2005

Results

Profile of IAM delegates 70% first time in Finland 45% flies by Finnair, 18% by SAS/Blue1 20% to pre or post tours

November 2005

Results

Feedback by IAM organisers Meeting services 4.5 (scale 1–5) 97% ready to do it again

November 2005

Results

Meeting services good to excellent Price level average to high Safety and liability excellent

November 2005

Future

Annual statistics of all meetings Annual statistics of IAMs Annual statistics and surveys of

corporate events (new) Annual organiser surveys Economic and employment impact every 3 years Profile feedback every 3 years

November 2005

Statistics and research

To set targets and measure results

To promote and lobby

To control quality (feedback)

To guarantee fund raising and support