november 2017 senior product marketing manager sameer …€¦ · online [3] social 41% of...
TRANSCRIPT
Sameer ParulkarSenior Product Marketing ManagerNovember 2017
Microservices, Containers, APIs & Integration Day
● Changing world of integration● New architectural approach - Agile integration● Agile Integration in action - customer examples● Red Hat technology stack● Wrap up
2
What we will cover
THE CHANGING WORLD OF INTEGRATION
4
THE WAY WE DO BUSINESS HAS CHANGEDTHE NUMBERS TELL THE STORY (AND IT’S NOT OVER YET)
90%of all data was created in the last 2 years [1]
BIG DATA
77%of Americans
own a smartphone
[2]
MOBILE
85%of customers
making a major purchase start
online [3]
SOCIAL
41%of enterprise
workloads are running on
cloud [4]
CLOUD
29Bdevices
connected to the internet by 2022 [5]
IoT
$284Bin mobile
commerce in the US by 2020. [6]
API ECONOMY
[1] IBM, 10 Key Marketing Trends for 2017, Dec 2016. [2] Pew Research Center, Mobile Fact Sheet, Jan 2017. [3] Synchrony Financial, 2016 Major Purchase Study, Dec 2016. [4] 451 Research, Voice of the Enterprise: Cloud Transformation, September 2016. [5] Ericcson, Ericcson Mobility Report, Nov 2016.
[6] Business Insider, The Rise of M-Commerce: Mobile Shopping Stats & Trends, Dec 2016.
5
Software is Eating the World
“The big question is always, Do we car manufacturers learn to become tech
companies more quickly than a tech company learns to be an automotive player?”
Peter Schwarzenbauer, a member of the BMW management, https://www.nytimes.com/2017/02/08/business/germany-bmw-daimler-volkswagen-uber.html?smprod=nytcore-ipad&smid=nytcore-ipad-share
EVERY COMPANY NEEDS TO BE SOFTWARE COMPANY
6
MORE SOFTWARE: INCREASING DIGITAL TOUCHPOINTS
MORE INDEPENDENTLY DEVELOPED, SILOED, CUSTOMER FACING APPS
8%
43% have 10 or more digital touchpoints
have 100 or more digital touchpoints
Source: Henry Peyret for Forrester, Brief: Architect For Digital Operational Excellence, Aug 2016. https://www.forrester.com/report/Brief+Architect+For+Digital+Operational+Excellence/-/E-RES132241
7
DIGITAL LEADERS INTEGRATETHEY FOCUS ON BRINGING TECHNOLOGIES TOGETHER
"Only a small percentage of companies will gain competitive advantage from SMACIT [social, mobile, analytics, cloud, and
Internet of things] technologies. Those that do will focus less on the individual technologies and more on how they rally all those
technologies, in unison, to fulfill a distinctive purpose."
HARVARD BUSINESS REVIEWJan 2015
Source: Jeanne W. Ross, Cynthia M. Beath, & Ina Sebastian for HBR, https://hbr.org/2015/01/why-nordstroms-digital-strategy-works-and-yours-probably-doesnt Jan 2015.
8
NEED TO INTEGRATE APPS WHERE DEPLOYED
Source: IDC InfoBrief Agile Integration for Today’s cloud-enabled enterprise, https://engage.redhat.com/agile-integration-cloud-s-201711061616 Oct 2017.
There isn’t one dominant cloud 45% run bespoke applications in a private
cloud or are implementing within 12 months
WHY TRADITIONAL INTEGRATION IS FAILING
Centralized Integration
Mainframe AS/400
● What we’ve been told○ Centralize integration○ Leverage proprietary connectors○ Solve the N^(N-1) complexity
● But with µSVC, Mobile, Cloud, New Scenarios○ 1000’s of apps becomes 100k’s of µSVC○ N^(N-1) is simply hidden in one box and
centralized integrations can’t scale ○ Connector mgmt is a burden○ Centralized governance destroys agility○ Developers hindered by Integration
WHAT IS NEEDED? API ENABLED FASTER INTEGRATION
CENTRALIZED ESB
Hybrid Platform
API
Policies, Analytics, and Ecosystems
Mainframe AS/400
COMMON CHALLENGES IN MODERN IT INFRASTRUCTURE
Integrate SaaS Apps
Extend Legacy Apps
Customer and Partner Access
IoT Devices and Architectures
Enable Customer Facing Apps via Many Channels
Data Access for Business Users
Succeeding at this requires a long term strategic platform
approach...
14
AGILE IN INTEGRATIONMake your platform agile…not just your software
The application of the agile methods and practices for the purpose of integrating systems, using platforms specially suited for the principles both of agile software development and for productive integration.
Integrating services, apps, APIs and data in an agile way is a solid foundation for competitive advantage
15
THE THREE PILLARS OF AGILE INTEGRATION
DISTRIBUTEDINTEGRATION
-LIGHTWEIGHT-PATTERN BASED-EVENT ORIENTED
-COMMUNITY SOURCED
FLEXIBILITY
CONTAINERS
- CLOUD NATIVE SOLUTIONS-LEAN ARTIFACTS,
INDIVIDUALLY DEPLOYABLE- CONTAINER BASED SCALING
AND HIGH AVAILABILITY
SCALABILITY
APIs
-WELL DEFINED, REUSABLE,AND WELL MANAGED
END-POINTS-ECOSYSTEM LEVERAGE
RE-USABILITY
●
●
●●
●
Bring integration to where it is needed rather than centralizingDISTRIBUTED INTEGRATION PROVIDES FLEXIBILITY
E S B
Lightweight Integration gives organisations the flexibility to rapidly react to business changes.
● Develop and deploy cloud native apps● Modernize existing apps● Test and deploy iteratively (CI/CD)● Scale apps or components as required● Capturing services in containers allows
separate teams to deploy and speed up development
Develop, deploy and manage Scalable Apps
CONTAINERS PROVIDE SCALABILITY
● Well-defined, shareable, reusable interfaces● Access control for different scopes: internal,
partner, public● Automatic discover● Security on the interface level● Manage APIs as products● Interface documentation
Control and Visibility are KeyAPIs CREATE REUSABLE INFRASTRUCTURE
19
PLUS DEVOPS CULTURE AND TOOLSETS
DISTRIBUTEDINTEGRATION
-LIGHTWEIGHT-PATTERN BASED-EVENT ORIENTED
-COMMUNITY SOURCED
CONTAINERS
- CLOUD NATIVE SOLUTIONS-LEAN ARTIFACTS,
INDIVIDUALLY DEPLOYABLE- CONTAINER BASED SCALING AND HIGH
AVAILABILITY
APIs
-WELL DEFINED, REUSABLE,AND WELL MANAGED
END-POINTS-ECOSYSTEM LEVERAGE
FLEXIBILITY SCALABILITY RE-USABILITY
Critical Journey for Most Organizations
Red Hat OpenShift Container PlatformRed Hat 3scale API Management PlatformRed Hat JBoss Enterprise Application Platform
Red Hat JBoss FuseRed Hat Gluster StorageRed Hat OpenShift Dedicated
22
TRANSPORTATION/EMEA
SOLUTIONMigrated several of its IT systems to the cloud to become more flexible, secure, and efficient.
WHY RED HATWanted to select open source software that was backed by support from a trusted vendor. Created API foundation for seamless handoff between the airport and its partners.
RESULTS● Achieved quick development and deployment ● Gained support for more agile processes through self service capabilities ● Made flight, baggage, reservation, and other data available throughout the airport
and to all partners
CHALLENGETo become best digital airport and improve passenger experience
PRODUCTS & SERVICES
Source: Red Hat case study, Amsterdam Airport Schiphol builds agile cloud with Red Hat, August, 2017.
Launched a new cloud platform in
10 days and cut development time for new services and APIs
by
50% Red Hat SatelliteRed Hat Consulting
Red Hat OpenShift Container PlatformRed Hat CloudForms
Red Hat JBoss FuseRed Hat Gluster Storage
23
Government/NA
SOLUTIONEstablished BC Developers’ Exchange, a forum for open source collaboration between the public and private sector—and citizens. Opportunity for citizens to access project information in real-time and provide feedback.
WHY RED HATWith Red Hat solutions, the province can meet strict data sovereignty laws and protect sensitive data while providing information and resources to developers.
RESULTS● Can support agile, collaborative development following a DevOps approach● Create and update services faster, and balance innovation with security
requirements
CHALLENGENeeded to develop innovative public services faster to meet evolving demand and improve its user experience
PRODUCTS & SERVICES
Source: Red Hat customer success story, Government of British Columbia uses open source to improve citizen services, May, 2017.
Red Hat Enterprise LinuxRed Hat Consulting
“Red Hat has done a really good job setting the stage for us to be successful across multiple vendors and platforms. It’s been a refreshing way to relate to a vendor. It feels much more like a partnership.”
- PETER WATKINSCO-FOUNDER AND EXECUTIVE DIRECTOR OF THE BC DEVELOPERS’ EXCHANGE
25
THE TECHNOLOGY OF THREE PILLARS
...
DISTRIBUTEDINTEGRATION
LIGHTWEIGHT, PATTERN BASED, EVENT
ORIENTED,COMMUNITY SOURCED
CONTAINERS
CLOUD NATIVE SOLUTIONS, CONTAINER
BASED SCALING AND HIGH AVAILABILITY
..
.
APIs
WELL DEFINED, REUSABLE,
AND WELL MANAGED END-POINTS,
ECOSYSTEM LEVERAGE
TAKE AWAY
Agility is crucial throughout IT infrastructure: not just in software
development!
WHAT NEXT ?