NOW is the Time to Innovate

Savannah Peterson - @SavIsSavvy - Shapeways

What Does “Innovate” Really Mean?

• Solve a need

• Invent a product

• Serve a market

More Points of Access to Market

Than Ever Before

Desire for better products

Cost to develop products and manufacture

Opportunity is Knocking

Niche Needs

Niche Markets

Niche Communities

Serving Needs & Communities

Not Met by the Mass Market

Sweet Spot

Everyone Can Innovate!

Superbowl XLIX - Left Shark

Responsive Design = $$$$

• Ideas are Cheap

• Good Ideas Appeal to Core Market

& Community Fast

• The Faster You Learn, the Better

The Internet is the New Market Research

You

Your Personal Network

Existing External

Community

Media Outlets

Influencer Network

Have Fun & Be Yourself in Business

Manufacturing: Not just overseas, not just mass produced

“It cost us no

more than a few

bad dates to

bring a product

to market.”

- Gotham Smith

70% of Shop Owners

spent less than $100 in

upfront capital to get

started

Put Community FirstThey’re your first defensible asset ;)

Celebrate the IndividualYour Community is Unique to You & Your Product or Service

Embrace Your Community

Be Transparent & Human

#SWPaws

Failure Can Be Your Biggest Opportunity

What does this mean

for Innovation?

4. Extend your brand from digital to physical

3. Co-create with your customers

2. Optimize with less inventory & on-demand parts

1. Replace traditional manufacturing methods

"While going back and

forth with an overseas

manufacturer one day,

I got frustrated and

thought: what if we

could just 3D print all of

this? So I looked into it

and haven't been able

to stop since..."

- Susan Taing, bhold

Make MASS CUSTOMIZATION Possible

Victoria’s Secret & Dita Von Teese

Designed by Shapeways community members

Bradley Rothenberg & Francis Bitonti

Innovate

Identify Community

Engage

Iterate

Serve, Sell,

Celebrate

Go Forth and Do!

Stay in Touch - @SavIsSavvy