now part of the madcap worldassets.madcapsoftware.com/webinar/presentation_acrolinxmadcapfl… ·...
TRANSCRIPT
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Now Part of the MadCap World
23 April 2014
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Welcome to the Content Era
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“Audiences are inundated by pleas for their attention.
“Consumers no longer respond to anything but the most compelling content.”
– Gartner
Buyers complete 70% of their buying decision before they engage with sales.
– Sirius Decisions
Content is Currency of Customer Engagement
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Search Changes Everything
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Accelerating Globalization
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Your Content Needs Every Advantage
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Content Must Give You an Edge
Engaging
Findable
Readable Consistent
Translatable
Content
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Acrolinx Delivers Your Content Advantage
Findability
Readability
Engagement
Consistency
Translatability
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How?
Analyze
Set Standards
Optimize
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Set Standards
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How You Set Standards
Today
Terminology spreadsheets
Style guides
SEO Keywords
• Collaborative management• Fine-grained control• Shared use
Acrolinx
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Setting Standards in Acrolinx
Terminology
Tone of Voice
SEO Keywords
Readability
StyleTerminologySEO KeywordsReadabilityTone of VoiceStyle
Readability Engagement Consistency TranslatabilityFindability
Reuse
Reuse
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Optimize
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How You Optimize Your Content Today
Spelling Grammar Style Terminology SEO Keywords
Manual
Spelling Grammar
Automated (MS Word)
Readability Engagement Consistency TranslatabilityFindability
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Optimizing Your Content with Acrolinx
Spelling Grammar Style Terminology SEO Keywords Reuse Readability Informality Liveliness
(Everywhere)Manual Automated
Readability Engagement Consistency TranslatabilityFindability
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Optimizing Your Content with Acrolinx
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Optimizing Your Content with Acrolinx
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Set targets – show writers where they fall short
Measure tone of voice
Readability, Informality, Liveliness
More consistent corporate voice
More readable, understandable, engaging
TargetActual
Set Target
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Analyze
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Analyze
Today
Publish before you analyze
Improvement happens late – if it happens at all
Acrolinx
Analyze before you publish
Predictive analytics: you know before publishing if goals met
Create Publish ImproveAnalyze Create PublishImproveAnalyze
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Executive-Level Metrics
Reports on cost savings, quality, usage
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Let’s See a Demo!
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About Acrolinx
Started at German Research Center for Artificial Intelligence
Spun out in 2002
Privately owned
Headquarters in Santa Clara & Berlin
Top 100 Companies in Digital Content Industry
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Some Acrolinx Customers
Software Aerospace Financial Services High TechMedical
Industrial & Engineering