npd by darshan
TRANSCRIPT
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Prepared by:Darshan PatelKhushbu ShahMinal KhasatiyaHarshad SutharDivyraj Zala
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Tablet Coating:
Since ages tablets/pills has been the most preferreddosage form to deliver any medically active substance to
human body. These tablets /pills have to be coated forhowever, a number of product are now coated to providesome functional benefits
1. Sugar coating2. Film coating
3. Chockleat coating4. Polymer based coating
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1. To mask the taste, odour or color of drug.2. To provide physical and chemical protection3. To control release of drug from tablet.4. To protect the drug from the gastric environment of stomach with
an acid resistant enteric coating.
5. Facilitate the swallowing of dosage form.6. Protect the drug from storage environment (Air, moisture and light)7. To incorporate another drug or formula adjuvant in the coating to
avoid chemical incompatibilities.8. Improve the appearance and provide product identity.9. Improve product stability.10. To improve the pharmaceutical elegance by use of special colors and
contrasting printing
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1) Sugar coating is not applicable for the diabetic medicine.2) Film coating has also lots of disadvantage
Poor film adhesion.
Poor tablet finish due to high viscosity of coating solution.Uneven surface of finish product.Non-uniform color of finished product
3) Chockleat coating is not applied on the tablet for higher sugar patient .4) Polymer based coating is some time gives poor effect due to the
physiological factors of the body5) These all coating methods have a higher disadvantage related to its
prize. In these type of the dosage form prices become very higher due toits ingredient and its production procedure .
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To overcome these problem of coatings and continuously take a samebenefits new coated tablets are innovated which are known as the
Aqueous Film Coated Tablet.Aqueous film coating is applied as a thin polymeric film to the surface of atablet.(polymer is water.)Film coating can protect the tablet from light, temperature and moisture,
mask undesirable taste or odour, improves the appearance, provide
tablet identity, facilitate swallowing control or modified the release of drug.Aqueous film of oral dosage forms has rapidly replaced solvent-basedcoating for safety, environmental and economic reasons. Since tablet maycontain moisture sensitive drugs or excipients, the use of water raise
concerns about the physical and chemical stability of the coated tablet.
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.
Minimized weight increasedReduction in processing timesIncreases process efficiency an outputIncreases flexibility in formulationA simplified processAbility to apply to wide range of pharmaceuticaldosage forms (Tablets, Capsules, Powders, Granules,
and Crystal of drugs).
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Ankleshvar pharmacy companies
This tablet is having more benefits thencurrent tablets
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Is a high quality tablet at lower cost then othercompetitor so our target are all pharmacy company.
Business to Business
we are ignores the market segment differences andgoes ahead with 1 single product offer for all
segments.
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Penetration StrategyWide market low cost and high benefits
Tag LineLow cost high benefitsNo sugar in Tablet No diabetes in bodyValue for Money
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:
: Aqueous Film Coated Tablet.quality HighBenefit High
: Due to the chipper price material use in the production processof coating the prices of the tablets and other suitable dosagesforms are become chipper in compare to the current prices of themedicinal dosage forms.
: These product (Aqueous Film Coated tablet) when comes inmarket, work as a monopolistic in the pharmaceutical field. Not a
specific market are captured by these product but whole worldsmedical field are captured by these product.
: Promotion of the product is by Marketing representativeViral-promotion One business to another business.
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Chanel Of Distribution
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Expansion Growth