NPP expectations for project websites – Part 1

Kirsti Mijnhijmer22 April 2009, Copenhagen

Publicity Requirements

NPP publicity requirements: project website within first 6 months of operation

EU publicity requirements

Projects play a role in the NPP communication strategy: the programme’s success depends on your success

Project Communication Strategy

The communication strategy should be at the centre of project implementation

It is essential for the viability of project outcomes that projects can communicate their products and services to the relevant target audiences (end users/financiers).

A communication strategy should be in place from the start of the project to reach self sufficiency at the end of the project (exit strategy)

A Business Perspective

Products and services at the centre

Attributes of products and services clear: marketing arguments

Operation/cooperation of secondary importance

Return on Investment (ROI) is defined

There is an exit strategy

What does this mean for project websites?

The website should focus on project outcomes rather than the cooperation

The status on the development of project outcomes should be clear: something is going on.

It should be clear what to expect at the end of the project.

The website caters to different target audiences

An Example: Sony Ericsson

An Example: Sony Ericsson

An Example: Sony Ericsson

Project Role

NPP communication strategy: cooperative effort Projects form the link between the programme and citizens in the area The programme needs to demonstrate tangible outcomes for the future Programme communication resources limited

For this reason projects are expected to: Promote products and services Feedback (expected) outcomes to the programme level: indicators, examples of

promotional materials, success stories, case study Develop mandatory communication tools within first 6 months Budget for attending programme events Follow EU publicity requirements

Reminder: EU Publicity Requirements

EU publicity requirements are a matter of eligibility: risk of funding cuts

Projects are responsible for informing the public about assistance received from ERDF: EU flag + reference to European Union Reference to European Regional Development Fund Programme statement

NPP logo to be shown in combination with EU flag

Summary

Projects have a communication strategy, which forms an integral part of project implementation

Project websites meet the EU publicity requirements

Project websites focus on project outcomes: products/services: Attributes are clearly defined (marketing arguments) Project websites demonstrate what is under development The operation/cooperation is of secondary importance Project websites demonstrate the business potential of products/services and

by that demonstrate their viability

Discussion Points

A business perspective: how could this look for your project?

Possible discussion of concrete project websites

Thank You for Listening!

www.northernperiphery.eu