NTBs in Digital Trade - Facilitating Digital Products and Solutions -

Michikazu Chihara Japan Electronics and Information Technology Industries Association (JEITA)

October 2016 I. Alignment of Conformity Assessment Procedures and Increased Transparency II. Adoption of e-labelling III. Avoiding Forced Localization

Joint JEITA-DIGITALEUROPE-ITI Proposal on NTBs

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Furthering Global Trade in ICT Products by Streamlining the Application of Technical Rules

Summary: We hope the WTO ITA Committee through its Non Tariff Measures Work Programme will address NTBs affecting trade in ICT Products and will work on a roadmap with ambitious target dates and doable short and long term objectives, starting with the areas suggested above for 2017.

I. Alignment of Conformity Assessment Procedures and Increased Transparency II. Adoption of e-labelling III. Avoiding Forced Localization

Joint JEITA-DIGITALEUROPE-ITI Proposal on NTBs

27/06/2017 2

Entry barriers for foreign companies Higher costs especially for SMEs Negative impact on all sectors utilizing ICT services Hampers the creation of innovative business Consumers unable to enjoy cross-border cloud services

Digital products are prevailing in all sectors of society

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Robotics

Education Agriculture

Power generation Traffic

Finance

Health

AI

DATA

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Society 5.0

The free flow of data across borders is essential

5

Greenhouse internal environment (Temperature, humidity, solar insolation, EC/pH levels of soil and water)

Cultivating Greenhouse Strawberries in India This system supports greenhouse strawberry cultivation in India. It enables local cultivators to measure and record greenhouse environmental data, which can also be monitored remotely from Japan. Cultivation experts in Japan assess this data and provide advice and recommendations, helping to boost overall productivity.

Real-world test by NEC Corporation

India Japan

Cultivation advice

EC/pH meter Tablet PC

Data logger

Application

Effect and results for India: Greater productivity, acquisition of Japanese cultivation technology

Effect and results for Japan: Accumulation of overseas cultivation expertise

Outline:

Tablet PC Application

Cloud server Cultivation experts

NEC Solution Innovators

Greenhouse Management Office

Master data management System maintenance

Data monitoring and advice

Greenhouse

6

Virtual Cultivated Land（Kagome）

Agricultural big data is used to stimulate crop growth, accurately predict yields, and formulate ideal harvesting schedules.

▌By reproducing a field in cyberspace, yields and ideal harvest time can be predicted accurately from the first year without requiring long-term data accumulation.

▌Matching satellite data on the actual growth situation to the results predicted from weather and soil data enables precise growth management.

Optimization of farming

Improve efficiency of cargo collection

Leveling Factory operation

NEC Cloud Analysis Platform

Growth simulation

Farming advice

Crop prediction

Crop control support

Weather/ Soil sensor Information

Artificial satellite

Farming Data Sampling Data

Drone

Agriculture sensor

Value creation Control/guide Analysis Visualization

Cargo Virtual field

Processing

Production Production

Cargo

Processing

7

Monitoring System for Safe & Secure City (Tigre, Argentina)

AI-based image recognition & behavior detection technology for camera data are used to develop a safe and secure city.

▍All-in-one package • Cameras, wireless video network, monitoring center and data storage systems ▌AI used to make a precise and real-time comparison against a huge

image database • Traffic violations, suspicious behavior and stolen cars ▌Continuous improvement of verification accuracy and detection

probability through deep learning

Argentina

Tigre

Detecting stolen cars* * 80% crime rate

decline over the last 5 years

Detecting traffic violations

(Tandem riding)

Scope of regulations should be limited to consumer products that have caused or have high potential risk of causing accidents due to product electrical safety or EMC

Conformity assessment based on a Supplier’s Declaration of Conformity (SDoC)

Acceptance of test reports based on international standards Compliance with the TBT Agreement Sufficient grace period prior to regulation enforcement Support for the work of the ITA NTM Small Group

I. Alignment of Conformity Assessment Procedures and Increased Transparency II. Adoption of e-labelling III. Avoiding Forced Localization

Joint JEITA-DIGITALEUROPE-ITI Proposal on NTBs

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Thank you

http://www.jeita.or.jp/english/

http://www.ceatec.com/en/application/