nudge me final: solving procrastination-induced stress for college students
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Nudge Me: Solving Procrastination-Induced Stress in College Students
Nudge Me: Solving Procrastination-Induced Stress in College Students
David NgoStanford [email protected]@dngoo
Nudge Me 1.0: 42%7 Days
19 students signed up# of Males: 9 # of Females: 10 Results:
73% used Nudge
42% used Nudge consistently
BIM5: Build Initial Momentum in
5 minutes
BIM5: Build Initial Momentum in 5 minutes
Behavior Design Principle: Design for the smallest behavior that matters
BIM5: Build Initial Momentum in 5 minutes
Step 1
BIM5: Build Initial Momentum in 5 minutes
Step 2
BIM5: Build Initial Momentum in 5 minutes
Step 3
BIM5: Build Initial Momentum
Before.
After.
BIM5
Build
Initial Momentum
Step 1?
How did users know to “Nudge Me?”
Hot TriggersHot Triggers
Build Hot Trigger on top of existing Hot Triggers
Hot TriggersHot Triggers
Behavior Design Principle:
Place hot triggers in the path of motivated people
Hot TriggersHot TriggersChanged Text Ringtone
Hot TriggersHot TriggersChanged Text Ringtone
Hot TriggersHot TriggersChanged Text Ringtone
Hot TriggersHot TriggersChanged Text Ringtone
Social Calm
Facebook Event Facebook Group
@mentioning friends
21%
38%7%
34%
Results After 15 Day Pilot
Posts (55)
Comments/Encourage-ments (99)
Check-Ins (19)
Likes (89)
Summary of Activity:
[262 Actions] Taken By Students to Help Students
Summary of Activity:
[383 Actions] Taken By Students to Help Students
18%
40%6%
36%
Results of 15 Day Pilot W. My Input
Posts (69)
Comments/Encourage-ments (153)
Check-Ins (24)
Likes (105)
+14
+54
+48
+5
Summary of Resulted Activity:
[262 Actions] Taken By Students to Help Students (w/o my input)
[383 Actions] Taken By Students to Help Students (w/ my input)
[18 out of 33] Users used Nudge Me More
than [2X]
HOT: Constant Location
Groups
HOTTER: Homepage
Newsfeed
HOTTEST: Universal Location
Email & Mobile Notifications
Next Step...
Incorporate
