numbers marketing and sales need to know to survive today’s social enterprise
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Numbers Marketing and Sales need to know to survive today’s social enterprise
60%
Customers completed nearly 60% of a typical purchasing decision before even having a conversation with a supplier.
Brent Adamson, Matthew Dixon, and Nicholas Toman in Harvard Business Review, “The End of Solution Sales”, 2012
Customers know
70%
B2B Customers are Social
Social media sources of information are used by more than 70% of B2B decision makers.
Forrester, “Listening and Engaging in the Digital Marketing Age”, 2012
Top 3
Sales Leadership expectation to CMO
1. Enablement2. Demand Generation3. Solution MarketingSirius Decisions Webcast, “The Marketing Organization in 2017”
Co-creation is the key
Solution MarketingSolution Sales
Social MarketingSocial Selling
Marketing Qualified Leads
Sales Pipeline
