nutraceuticals, cosmeceuticals and beyond… 1.2/cark maunsell.pdf · nutraceuticals products that...
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Oats through time
Because oats contain more organic phosphorous the main brain constituent than any other grain. Also more lecithin the builder of nerves. Four fifths of all college students come from oatmeal homes. Nine-tenths now eat oatmeal. In one university, 48 out of 50 of the leading professors regularly eat oatmeal.
…The Trinity
Food
Pharmaceuticals
Cosmetics
Food• Porridge
• Cereals
• Bars
• Drinks
• Ingredients
Pharmaceuticals
• Redness Reduction
• Anti-inflammatory
• Soothing
• Wound healing
• Protecting
Cosmetics• Ingredients
• Ingredient with
activity
• Actives
• Applications
• Skin
• Hair
The Global Oat Trend 2010 - present
Category Launches – oats (global)
Category Launches – oats (UK)
Key consumer messages (food)
Natural
Reduced fat
High protein
GMO free
Gluten free
Organic
vegan
Low/no/reduced
cholesterol
No added sugar
Nutraceuticals
Products that range from isolated nutrients, dietary supplements and
herbal products, specific diets and processed foods such as cereals, soups
and beverages.
The rise of high beta glucan products
in the UK
Num
ber
of
New
Pro
ducts
Beta Glucan products for sale in the UK
Barley Flour
Biscuits with
Added BG
Muelsi
with
Yogurt
M&S
Super
Juice
European food claims – oat products
Wholegrain
Organic
No Additives/Preservatives
Vegetarian
High/Added Fibre
Ethical – Environmental
Low/No/Reduced Salt
Low/No/Reduced Allergens
Vitamin/Mineral Fortified
Low/No/Reduced Fat
0
10
20
30
40
50
60
70
80
90
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Malt & Other Hot Beverages
Meal Replacements & Other Drinks
Beverage Mixes
Nectars
Tea
Beer
Fruit/Flavoured Still Drinks
Juice
Vodka
Energy Drinks
Oats in the global drinks market
High Fibre
Cereal Drink,
Taiwan
Organic
Oat Drink,
Brazil
Probiotic
Oat Drink,
USA
Oats in the global pet food market
0
10
20
30
40
50
60
70
80
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Dog Snacks & Treats
Dog Food Dry
Cat Food Dry
Pet Products
Dog Food Wet
Cat Snacks & Treats
Cat Food Wet
Dishwashing - Hand
Conditioners & Softeners
Non-Powered Air Fresheners
Chicken and
Oat dog
treats,
USA
Banana and
Oat dog
cookies,
India
Adult Cat
Food,
USA
Oats in the global health and
hygiene market
0
10
20
30
40
50
60
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Vitamins & Dietary Supplements
Wipes
Skin Conditions
Digestive & Detoxifying Treatments
Feminine Hygiene Products
Sleep Aids
Contraception & Sexual Health
Decongestive, Cough, Cold & Flu Relief
Other Healthcare
Toothpaste
Digestive
Tablets,
France
Muscle
Building
Dietary Powder
Mix,
Costa Rica
Baby Wet
Wipes,
Mexico
0
20
40
60
80
100
120
140
160
180
200
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Body Care
Face/Neck Care
Shower Products
Shampoo
Bar Soap
Hair Treatments
Conditioner
Hand/Nail Care
Liquid Soap
Sets
Areas of Oat use in cosmetics
USA($67,308; +2.24%)
Pacific Asia
$129,714
+8.95%
Europe
$110,291
+1.88%
North
America
$85,943
+2.64%
Latin
America
$45,077
+3.26%
Africa
$7,383
+5.87%
Mexico($11,539; +6.80%)
Columbia($3,332; +2.40%)
South Korea($15,296; +5.76%)
FORECAST OF BEAUTY & PERSONAL CARE EXPENDITURES IN 2015 AND
EXPECTED GROWTH FOR 2016, BY REGION, IN MILLION US$
Key consumer messages (cosmetics)
Natural
Moisturising
For sensitive skin
Paraben free
ethical - animal
Body lotion,
USA
Hydrating
baby cream,
China
skin care
Redness
relief primer,
UK
Pharmaceuticals
use in latex glove industry
use in eczema and skin condition
Treatments
0 - 6 Months
0 - 2 Years
0 - 1 Year
The Cosmetics sales cycle
Avena Strigosa – the latest trend?
…The Trinity
Food
Pharmaceuticals
Cosmetics
Cark Maunsell
Managing Director
Oat Services
02380 767 228