nutrition informatics - data challenges and …...nutrition informatics - data challenges and...
TRANSCRIPT
Nutrition informatics - data challenges and opportunities in FrieslandCampina
Jan Geurts, ELIXIR Innovation & SME forum, March 19th 2015
19,000 ambitious member farmers are the ownersof FrieslandCampina
3
Six farmers founded the
first dairy co-operative
Nine farmers take over a
cheese factory in the Dutch
Wieringerwaard
Founding of CCF in
Leeuwarden
Friesche Vlag,Dutch Baby and Bonnet Rouge are registered for international markets
Founding ofCoberco in
Zutphen
Merger of Coberco, Friesland Dairy Foods,
De Zuid-Oost-Hoek andTwee Provinciën
Acquisition of Nutricia
Dairy &DrinksGroup
Friesland Foods receives Royal designation on its 125th anniversary
Founding of the first dairy co-operatives
Founding of the De Meijerij Veghel / De Melkindustrie Veghel
Campina brand introduced
DMV Campina and Melkunie Holland introduced
Founding Campina Melkunie
Acquisitionof Sudmilch(Heilbronn)
International launch of formation of inter-national Campina brand and co-operative
Acquisition ofAlaska Milk CorporationPhilippines
Acquisition ofZijerveld en
Veldhuyzen B.V. and G. den
Hollander Holding B.V.
Acquisition of IDB Belgium
We have a long history
Every day we nourishmillions ofconsumersaround the world
This image cannot currently be displayed.
With our brands
Consumer Foodservice Ingredients
DebicHollandiaCampina ProfessioneelChocomelFristiMilnerVifitOptimel
CampinaCoolBestNutromaTaksiFricoExtranDubbelFrisss
DOMODMVKievitCreamy CreationNutrifeedDFE Pharma
Campina NoyNoy Puddis ValessLandliebe Chocomel FrisianFlag CoolBestRainbow Milli Peak FrisoFriesche Vlag Vifit Fruttis CompletaNapolact Alaska Mona BotergoudDutch Lady Foremost DubbelFrisssFristi Optimel FricoMilner Yazoo Appelsientje
Using milk as a healthy basis
● Milk is a natural source of nutrition and provides nutrients for a healthy lifestyle
● Milk contains essential nutrients such as proteins, fats, vitamins B2 and B12 and minerals such as calcium
● Milk is suited to contribute to the right balance in all types of diet
Key figures 2013
employees21.18611.4 billion
euro revenue
30Facilities in
countries 100Export to over
countries
Millionsof consumers
member dairy farmersown the Company
19,244
This image cannot currently be displayed.
This image cannot currently be displayed.
This image cannot currently be displayed.
Every day
In order to valorize milk
The objectiveof a business withno member milk isto generate profitabove our EBIT
hurdle
Profitability
The objective ofour member milk
intense businessesis to valorise
milk at positiveEBIT margins
Member milk usage
Ambition
Foundation
Growthcategories
Respond to needs
Capabilities
To create the most successful, professional and attractive dairy company for its member dairy farmers, employees, customers and consumers and for society by providing people around the world with essential nutrients from dairy products during every phase of their lives
Dairy-basedbeverages
Infant nutrition (B2B, B2C)
Strongholds & geographicexpansion
Brandedcheese
Food-servicein Europe
Basic products
Growth &development
Daily nutrition
Health &wellness
Functionality
Talent management
Milk valorisation
Innovation Business model& cost focus
Chainadvantages
Sustainable dairy farming & business operations
The way weWork & safety
Goodnessof dairy
And a clear strategy:route2020
Innovation Centre Wageningen
Innovation at FrieslandCampina
● 320 R&D employees● 450 workstations● Pilot plant (2,500 m2) ● Laboratories and taste testing ● Experience center, innovation kitchen and bakery● State-of-the-art and sustainable building: BREEAM certified
Data within FrieslandCampina
FrieslandCampina Data sources
SAP (finance, factory, procurement, recipe management, “milk web” (farm, milk composition & quality), …)
Microsoft Office and SharePoint
±1600 Corporate applications
Bioinformatics infrastructure
Knowledge management infrastructure R&D
Data within FrieslandCampina
Data Size
Data heterogeneity
Summit(SAP)
ONE R&D Portal(SharePoint)
Bio
-IT
15
Scope of project Summit
In scope• Sales & distribution, finance• Production and Detailed Scheduling, Warehouse management, Plant maintenance,
Quality management• Procurement (including SmartBuy for non-product related procurement) • Demand planning, supply network planning (Sales & Operations Planning on opco
level)• Sales & Operations Planning on Enterprise level• Business Warehouse (including standard reporting and queries)• Current Opco scope / user group
Out of scope
Knowledge management within FC R&D
To empower the R&D community to use knowledge efficiently and effectively
From 56 to way of working
Openness vs ConfidentialityKnowledge sharing within R&D before and after ONE
Simply not shared
Tip of iceberg visible
Sharedknowledge
ConfidentialSecret
R&D knowledge sharing environment to capture and reuse our information and documents
The heart of knowledge management
Knowledge Data
Your experiments built into our data collection
The place where measurements, observations and analyses from e.g. lab, pilot plant, factory and simulation experiments are collected
Your part in our collaboration
The place where all project/collaboration documents are stored
Your publication brought to our attention
The library where all (end) reports are collected
Your gateway to our collective dairy knowledge
The place where scattered knowledge is integrated, summarized, completed with new findings and made accessible to the FC R&D community
Overarching knowledge
Experimental results
interfaces directly with FC’s bioinformatics infrastructure
23
External partners FrieslandCampina
Worldwide 1.500.000 reseachers are active in
for our company relevant research domains
Bridging Filter company-relevant information
Innovation cycle
Idea Concept Project Product
Ideation0 Exploration1Develop-
ment OpCoDevelop-ment CR 32
Transfer tofactory
Launch
Follow-up 6
€
54
R&D phase shortening:shorter time-to-market
customer intimacy
Development of novelProduct concepts
Better claim support through state-of-the-art overview ofall relevant developments, internal as well as external
The bioinformatics infrastructure:ODIN as central hub
All (milk) ingredients are captured and described in detail in our bioinformatics
computer infrastructure
ODIN gives access to nutritional information…
…vitamin B12 in more detail
…biochemical pathways
…and much more
…information about bacteria used for
fermentation
Connecting data to the businessSome examples
Example 1:LEAP2 – commercial application of bioinformatics
Infant nutrition development
bioinformatics
Development of a ß-lactoglobulin free IFT product faster and better
Bioinformatics assisted, fast development
Example 2: fermentation 2.0
Novel, predicted by RPE
The RPE approach enables new design of
starter cultures for dairy fermentation
Acknowledgements
Dr. Hilmar IlgenfritzDr. Sascha LoskoDr. Klaus Heumann
Ruud SchoemakerUrszula KudlaRolf BosJan Geurts
Ellen van LeusenChristel TimmerThijs GuldemondAndre Groeneveld