NXTagencyAGENCY OVERVIEW2010

• We work with a highly select group of client-partners

• We are there every step of the way; from concept creative, to strategic development, to marketing,

activation and licensing

• We collaborate to set priorities and establish benchmarks for measurable and profitable results

• NXTagency’s core expertise, and therefore our principal focus, is on specific disciplines within

Motorsports, Active Sports and Action Sports

• Why? Because people don’t just follow them; they live them, and live them passionately

• Association with the ‘right’ properties provide an extremely powerful opportunity for a company to

forge a unique, intimate bond with its customers, employees, and suppliers through a significant

common interest

• At this point, decisions are influenced not only by price and awareness, but more importantly by

intensely shared emotional attachment

NXTagency has invested 15 years in building a legacy of marketing successes

We make no pretense about being ‘all things to all people’

Buying decisions are not made, and customer loyalty is not earned, in a vacuum

OVERVIEW

At the core of NXTagency’s capabilities is a proven model of successfully integrating brands into purpose-driven initiatives to engage consumers in an authentic and credible voice. NXTagency prides itself in the strong relationships it has built with the premier brands, athletes, teams, media, events and other agencies within Action Sports, Power Sports, Active Sports and Motorsports.

TARGETED MARKETING & ACTIVATION

• “Smart” alignment with influential brands, media, personalities, events and retailers adding instant

credibility and acceptance

• The promotion of these newly developed relationship via PR and editorial features

• Creative resources essential to successfully “envisioneering” and activating opportunities for profitable

customer engagement and acquisition.

• Professionalism, patience and perseverance required to successfully procure, manage and maximize

budgets for both ROI (return-on-investment) and ROO (return-on-objectives)

• Assist in further developing, managing and monetizing on social networking programs

Our approach enables us to create COST EFFECTIVE, yet disciplined branding that bridges the gap between you and your end consumer while delivering measurable results. This process includes:

Brand Identity and Positioning

Event Activation

Brand Management

Business Development

Public Relations

Experiential Marketing (Sampling, Events, Viral / Guerilla Marketing)

Online Community Building, Social Networking and Activation

Sponsorship Management

Creative Consultation

Licensing

CAPABILITIES

NXTagency embodies a unique blend of knowledge, relationships and resources within multiple Motor / Action Sports and Youth Culture disciplines. We offer a

highly effective range of capabilities, including:

CLIENTS, PARTNERS AND AFFILIATIONS

NXTagency has built strong working relationships with some of the sports biggest and brightest

personalities. Besides our vast network of athletes (amateur and professional), teams, team

managers and agents within a variety of sports verticals, NXTagency also works intimately with a

select few individuals that represent the top echelon of their respective disciplines.

ATHLETE AFFILIATIONS

Ronnie RennerFreestyle MX

Ronnie Renner is one of the most prolific FMX riders in the history of

the sport. With a diverse background drawing

from many disciplines of motocross including

racing, freestyle competition and natural

terrain riding, his influential career spans 3 decades with no end in

sight…Ronnie is a multiple X Games

medalist and has been featured within

numerous mainstream media outlets.

Mick HannahDownhill MTB

In the last decade, Hannah has earned a

multitude of MTB-related accolades, podiums and wins at the sports most

prestigious events. After a brief hiatus from racing in 2008, Mick returned in ‘09

with a vengeance capturing a 3rd place finish

in the DH World Championships, 4

podiums at World Cup races and finished the season ranked 5th in

World.

Daniel BlairSX/ MX

The 27 year-old from Lodi, CA is a recognizable name in Supercross, both on and off the track. Besides being a top-10 Supercross rider, Daniel fills his off-time as lead vocalist for his band,

making him a media favorite for TV, print and

online interviews which has lead to features on National

Network Television. For 2011, Daniel has his sights

on an ArenacrossChampionship.

Levi LaValleeSnowmobile

Levi has established himself as the world’s most dominant and progressive rider in the sport. Levi is a

multiple X Games Gold Medalist and was awarded “Most Outstanding Athlete of the Winter X Games”.

Levi garnered more on-air coverage than any other athlete during the 2009 Winter X Games and

became an International star for attempting the first-ever double backflip on a

snowmobile. For 2011, Levi will field his own team to compete in X Games and

Snocross Series.

Ricky JamesOff Road

At just 22 years-old, Ricky is a story of Perseverance. Since a life-changing MX

accident left him paralyzed from the sternum down at 16 years of age, Ricky has accomplished more than most will do in a lifetime. Besides racing the Baja

500 (on a motorcycle) and competing in the Ironman Triathlon and X Games, Ricky has established

himself as a premier driver in the world of short course off road truck racing, wining

5 of 6 races in his rookie season.

CONTACT US

NXTagency

604 Yarrow Way

San Marcos, CA 92078

P. (760) 828-3822

F. (760) 295-4724

Tballard@NXTagency.com

www.NXTagency.com